Tag: Yeo Hiap Seng

Singapore – Yeo Hiap Seng, a food and beverage company, is celebrating the 2025 Lunar New Year with the launch of limited-edition ‘Fortune Cat’ packaging and installations.

Yeo’s is introducing three festive packaging for its chrysanthemum tea, featuring the fortune cat as a symbol of prosperity and luck.

Additionally, Yeo’s has displayed two ‘Fortune Cat’ 3D installations at FairPrice Hougang Mall and FairPrice Xtra @ Jurong Point, where it will remain on exhibit until February 9. The installations, spanning 1.2 meters, are both made from Yeo’s recycled plastic bottles as an effort towards sustainability.

The installations have been recognised as the largest 3D-printed model made from recycled plastic bottles by the Singapore Book of Records, reflecting the company’s contribution to plastic waste reduction.

Alex Chen, head of marketing and business development at Yeo’s Singapore, said, “We are delighted to celebrate this Lunar New Year with the Yeo’s Fortune Cat, a symbol of good fortune and prosperity.”

“This record-breaking installation at FairPrice Hougang reflects our ongoing commitment to blending tradition with sustainability by creatively repurposing recycled Yeo’s plastic bottles. We are deeply grateful to FairPrice Group, along with our valued partners Unigons Global Pte Ltd and Plastictinkers, for their collaboration in bringing this initiative to life. Together, we are creating a meaningful and memorable experience for our customers,” Chen added.

Singapore – Singaporean beverage brand, Yeo Hiap Seng (Yeo’s), has launched an integrated brand campaign, unveiling a new brand platform called ‘Refresh What Matters’, with global agency Forsman and Bodenfors as the rebrand’s creative lead.  

Yeo’s and Forsman and Bodenfors integrated brand campaign features new vibrant packaging, new product films, and the ‘Drinkable Garden’ exhibit, which explores new brews and partnerships, culminating in an eventful brand activation.

The Yeo’s Drinkable Garden installation, in collaboration with Gardens By the Bay, commemorates the brand’s legacy with an experiential brand activation, centred around Yeo’s signature drink– Yeo’s Chrysanthemum Tea.

The exhibit aims to take audiences on a multi-sensorial journey through a contemporary garden, with a motif centred around chrysanthemums and lush foliage. The exhibit is also heavily inspired by three different Yeo’s chrysanthemum brews namely, Yeo’s Chrysanthemum Tea, the newly launched Snow Chrysanthemum Tea and a Rose-Infused Chrysanthemum brew that tell the story of the exceptional quality and craft behind each drink.

Visitors will have the opportunity to gain insights into the unique benefits across a variety of chrysanthemums and get a glimpse into the intricate craftsmanship that goes into making Yeo’s products and what sets them apart from other brands in Asia. 

Also on site will be the special edition Yeo’s signature chrysanthemum tea, that commemorates the centenary of Singapore’s founding Prime Minister, the late Mr Lee Kuan Yew, and to celebrate his legacy as Singapore’s “chief gardener” and his visionary role in transforming Singapore into a green city. The commemorative Yeo’s packs are not for sale, and will be distributed in educational settings around Singapore.

Ong Yuh Hwang, CEO of Yeo Hiap Seng, said, “Our Yeo’s Drinkable Garden is a reflection of the core values of our signature drink – real chrysanthemum flowers filled with aroma and flavour, brewed in its purest form with no compromise on taste – a true celebration of the best of our heritage combined with creativity and innovation.”

Meanwhile, Gary Lim, group creative director at Forsman & Bodenfors Singapore, commented,  “When you think of Chrysanthemum tea, you think of Yeo’s. It’s a flavour from a brand almost all of us in the region have tasted and loved from a young age. We partnered with Yeo’s to ‘Refresh What Matters’ in every sense, bringing audiences on an immersive and inspiring journey to experience the brand in the most refreshing way.”