Los Angeles, California – Global video game commerce company Xsolla has announced its strategic acquisition of Lightstream, Rainmaker, and API.stream to help enhance content creation and distribution.
With the acquisition of Lightstream, Rainmaker, and API.stream, Xsolla will allow creators to go live within seconds via cloud streaming services, request free keys from game developers, participate in referral programs, create their branded web shops, and sell digital goods for games in Xsolla’s portfolio.
This acquisition underscores Xsolla’s recognition of the tremendous value creators bring to the gaming ecosystem and is dedicated to building and strengthening relationships with talent agencies, creators, and their audiences.
Talking about the acquired tools, Lightstream is a cloud-based streaming studio that allows creators to produce and share live content. By integrating Lightstream, Xsolla enables creators to easily initiate live streams with minimal technical requirements, facilitating an efficient and user-friendly streaming experience.
Additionally, Xsolla assures current Lightstream users that the platform will continue to operate smoothly with ongoing partnerships with Microsoft, Xbox, Twitch, and Steelseries.
On the other hand, the Rainmaker platform empowers creators to manage and grow their audience while maximising revenue opportunities. Integrating Rainmaker’s tools into the Xsolla Partner Network will provide creators with a suite of features designed to optimise audience engagement, monetization, and distribution of free keys.
Lastly, API.stream stands as a team of talented engineers who have dedicated themselves to advancing the future of live-streaming production. With years of experience tackling the challenges and possibilities of live cloud-native output, API.stream has unlocked new avenues for creative expression in live streaming.
Speaking on the acquisition, Chris Hewish, ​ CEO of Xsolla, said, “Xsolla is committed to supporting creators and providing them with the tools they need to succeed.”
“The acquisition of Lightstream, Rainmaker, and API.stream reinforces our dedication to delivering extra value to the gaming community and making the Xsolla Partner Network an all-encompassing solution for developers, publishers, creators, and their audiences,” he added.Â
Tag: Xsolla
Kuala Lumpur, Malaysia – Global video game commerce company Xsolla has partnered with investment company Curine Ventures to launch Xsolla Curine Academy to empower local video game talents in Malaysia.
The initiative aims to offer a programme that will equip aspiring game developers with the necessary skills in the video gaming industry.
Xsolla Curine Academy will offer comprehensive courses lasting 4 to 12 months that will cover various dimensions of game development, from marketing and project management to programming and quality assurance. It promises to provide a well-curated curriculum that aligns with global standards to bridge the gap between talent and opportunity in the local gaming ecosystem.
As part of the academy’s development, Xsolla will also integrate the Xsolla Funding Club and Accelerator into the programme to offer an expansive network of over 180 investors and publishers. This emphasises the team’s dedication to promoting innovation and talent in the gaming industry.
Aside from the academy, Xsolla is also planning to roll out a ‘Game Incubator Program’ that will offer workshops and lectures from seasoned professionals in the industry. The incubator programme aims to bolster game development in Malaysia, providing a platform for aspiring creators to translate their visions into playable realities.
Chris Hewish, CEO at Xsolla, said, “In Kuala Lumpur, we recognise a gap between local talent and the industry opportunities available to them. The launch of Xsolla Curine Academy is a monumental step towards bridging that gap. We’re laying the foundation for a robust gaming community in Malaysia, and it’s our way of giving back to a community that has generously supported us.”
Los Angeles, California – Global video game commerce company Xsolla announces a partnership with B2B SaaS and marketing technology company AppsFlyer to streamline cross-platform data-driven insights for game developers.
These collaboration efforts come as part of Xsolla and AppsFlyer’s mission to assist mobile game developers by offering a unified cross-platform (PC, web, and app) solution that enables measurement across all marketing touchpoints and facilitates the analysis of customer journeys and activities.
Xsolla’s integration of AppsFlyer into their Web Shop services will allow for cross-platform measurement that enables developers to gain valuable player insights, estimate webshop and marketing efficiency, and increase the web sales channel’s performance.
Furthermore, this new addition will grant game developers the ability to gather and analyze user behavior and interactions on the web and inside the game, then compare metrics and gain valuable insights, all through easy-to-use dashboards.
“This partnership with Xsolla promises to elevate measurement precision, enable user segmentation, and foster a deeper comprehension of customer flow, behavior, and engagement,” said Brian Murphy, AppsFlyer head of gaming.
He further adds that “both AppsFlyer and Xsolla care deeply about delivering the best possible user experience and measurement capabilities to marketers, and this partnership will enable them to have greater control of their monetization strategies, budgets, and campaign insights.”
One prominent feature highlighted in this collaboration is that it not only provides the users of AppsFlyer, primarily utilized for mobile analytics, with the capability to track players’ data on the web but also aims to increase efficiency and provide better control over data for those striving to optimize and understand their digital customer journey.
Meanwhile, Chris Hewish, CEO of Xsolla, shared that they are excited about the partnership as it marks a crucial step in providing support for mobile game developers.
“The mobile sector continues to drive global gaming revenue and growth. The combination of Xsolla’s Web Shop solution and AppsFlyer unlocks a wealth of data-driven insights into player behavior and engagement, webshop and marketing effectiveness, and web sales channel performance,” he added.