Tag: WPP
Following their partnership launch last year, GroupM, WPP’s media investment group, has fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool, resulting in carbon emission reductions equivalent to charging over 15 million smartphones.
Global communications agency Burson, formed from the merger of WPP’s BCW and Hill & Knowlton, has announced a series of strategic appointments to its Asia-Pacific leadership team, aimed at enhancing its presence and capabilities in the region.
The ‘WPP Open for B2B’ solution will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients' return on investment.
According to WPP, this union of agencies will enable Burson to best serve clients in a complex and volatile environment in which strategic stakeholder communications has never been more critical.
With more than 5000 workers spread across 25 offices in 13 APAC markets, the newly designed organisation hopes to provide improved service for VML's clientele all throughout the area. It includes industry professionals with deep local knowledge and broad experience in commerce, brand experience, and...
GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to international financial services provider Allianz Group to service the account on both a global and market-by-market basis.
Landor & Fitch, a brand consulting firm under WPP, has announced its official rebranding as Landor as it introduces expanded consulting capabilities. Inspired by the transformative power of water, the brand’s refreshed ultramarine identity pays tribute to the origins of the business founded by Walter...
Sprinklr, the unified customer experience management (Unified-CXM) platform, has announced its expanded strategic partnership with multinational advertising company WPP to bring AI-powered customer experience management solutions to global brands.
Multinational creative communications company WPP has announced the merger of two of its creative agencies, Wunderman Thompson and VMLY&R, to form creative company VML.
The collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.
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