Tag: WPP
Netherlands – Heineken has appointed WPP as its global shopper marketing and commerce partner, entrusting the agency with enhancing retail and e-commerce experiences for its flagship brands, including Heineken, Heineken 0.0, and Heineken Silver. Based at WPP’s Amsterdam Campus, the dedicated team—led...
Amazon Music and WPP have launched “Louder Than Cancer,” a campaign that brings together global artists to raise awareness for World Cancer Day.
Volvo has appointed IPG Mediabrands to manage its media account across all markets outside China, covering key regions such as the U.S., U.K., Germany, Sweden, Japan, Australia, and Korea
WPP is expanding its GDC team in India, one of its fastest-growing markets and a hub of innovation and creativity.
WPP has bolstered its investment in India with the launch of a new state-of-the-art campus in Chennai, further solidifying the country’s role as a key growth market for the global company.
Roblox will also develop innovative ways for WPP’s creative agencies to utilise Roblox’s platform as a creative engine and partner with Roblox creators.
This is the third AI offering of its kind from Burson and a key addition to the growing capability within PR Studio in WPP Open, WPP’s intelligent marketing operating system powered by AI.
L'Oréal Vietnam has selected WPP’s Onefluence as its full-service influencer marketing agency under a three-year retainer agreement, underscoring the beauty giant's dedication to leveraging brand advocacy as a strategic driver for business growth.
Following their partnership launch last year, GroupM, WPP’s media investment group, has fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool, resulting in carbon emission reductions equivalent to charging over 15 million smartphones.
Global communications agency Burson, formed from the merger of WPP’s BCW and Hill & Knowlton, has announced a series of strategic appointments to its Asia-Pacific leadership team, aimed at enhancing its presence and capabilities in the region.
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