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Tag: WPP

WPP to offer clients access to Spotify’s ad products in latest global partnership
WPP to offer clients access to Spotify’s ad products in latest global partnership
Posted on August 4, 2023
by Teddy Cambosa
The partnership will have WPP looking to use Spotify to develop integrations that provide Spotify’s first-party occasions insights to help clients understand aggregated listening patterns in order to inform more creative and effective digital audio advertising strategies.
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China Duty Free Launch features visual dreamscape by Design Bridge and Partners
China Duty Free Haikou's launch features visual dreamscapes by WPP's Design Bridge and Partners
Posted on June 30, 2023
by MARKETECH APAC
Design Bridge and Partners came up with a concept that goes beyond standard browsing after taking into account the changing expectations of Chinese consumers. The "Ultimate dream island" concept is employed to create a refined and energising shopping experience.
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SEA-focused investment firm Go-Ventures rebrands as Argor
SEA-focused investment firm Go-Ventures rebrands as Argor
Posted on June 28, 2023
by Teddy Cambosa
The Argor rebrand was made possible by WPP’s Design Bridge and Partners, and is underpinned by the brand message ‘genuine performance, representing the firm’s mission to be truly authentic in its commitment to founders and investors.
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WPP acquires sonic branding agency amp, to be integrated into Landor & Fitch
WPP acquires sonic branding agency amp, to be integrated into Landor & Fitch
Posted on April 24, 2023
by Teddy Cambosa
amp’s expertise will strengthen WPP’s offer in experiential branding and its ability to create high-quality, differentiated, and ownable sound experiences for clients.
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WPP officially consolidates firms Superunion and Design Bridge as ‘Design Bridge and Partners’
WPP officially consolidates firms Superunion and Design Bridge as ‘Design Bridge and Partners’
Posted on April 24, 2023
by MARKETECH APAC
The planned merger was first announced in 2022.
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Meta exec Teemu Suviala named Landor & Fitch’s new chief creative officer
Meta exec Teemu Suviala named Landor & Fitch’s new chief creative officer
Posted on February 10, 2023
by Teddy Cambosa
In his new role, he will take responsibility for Landor & Fitch’s award-winning creative teams in studios across more than 20 countries worldwide, working with clients such as Apple and Netflix,
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Caroline Slocombe appointment
Caroline Slocombe appointed by WPP’s OpenX to lead Coca-Cola business in Greater China
Posted on February 1, 2023
by Teddy Cambosa
In her new role, Caroline Slocombe will oversee the relationship of The Coca Cola Company and its portfolio of iconic brands across all WPP’s agencies in Greater China. 
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WPP’s new training program in AU to kickstart career of emerging creative talents
WPP’s new training program in AU to kickstart career of emerging creative talents
Posted on November 17, 2022
by Teddy Cambosa
The ‘Breakthrough Cadetship’ is part of WPP’s talent transformation agenda enabling WPP to source the region’s future-ready talents.
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Colgate amplifies sustainability game through introduction of ‘Colley’
Posted on October 26, 2022
by MARKETECH APAC
Colgate has finally given birth to 'Colley', its HPDE recyclable toothpaste tube.
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WPP acquires remaining stake in MediaCom Communications in India
WPP acquires remaining stake in MediaCom in India
Posted on October 10, 2022
by MARKETECH APAC
MediaCom in India is treated as a JV between WPP and independent communications group, Madison World.
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