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Tag: WPP

global advertising report 2026
APAC remains a major growth engine as global advertising revenue climbs toward US$1.14 trillion: report
Posted on December 11, 2025
by Lyene Marie Darang
Singapore — Advertising revenue worldwide is projected to grow by 8.8 per cent in 2025, reaching US$1.14 trillion, according to the annual year-end report by WPP. The forecast, published on December 10, 2025, highlights continued resilience in the advertising market amid technological shifts and evolving...
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Ex-WPP CEO Mark Read heads to Kantar Media as chairman of board
Ex-WPP CEO Mark Read heads to Kantar Media as chairman of board of directors
Posted on November 25, 2025
by Teddy Cambosa
The announcement comes after Kantar Media’s recent sale by Kantar Group and Bain Capital to H.I.G. Capital, a transaction completed in August. 
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Mel Edwards VML retirement
VML’s Mel Edwards announces retirement, capping over 30 years of industry leadership
Posted on November 10, 2025
by Aliza Carmona
United Kingdom – VML has announced that Mel Edwards, the agency’s global president and a veteran advertising leader, will retire in late spring 2026 after more than 30 years in the industry, including 13 years of impact across WPP, Wunderman Thompson, and VML. Mel began her career at TBWA before moving...
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WPP Open pro launch 2025
WPP launches “Open Pro”, expanding AI marketing access for brands of all sizes
Posted on October 27, 2025
by Aliza Carmona
UK – WPP has introduced “WPP Open Pro”, an upgraded edition of its AI-powered marketing platform that allows brands to plan, create, and publish campaigns autonomously. Unveiled by WPP CEO Cindy Rose, the new platform builds on WPP Open—the company’s existing AI system for marketing that helps brands...
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Danley Stone Design Bridge and Partners promotion
Design Bridge and Partners names Danley Stone as managing director for Hong Kong
Posted on October 24, 2025
by Aliza Carmona
Hong Kong – Design Bridge and Partners, a WPP global brand design agency, has elevated Danley Stone to managing director for Hong Kong as part of its efforts to reinforce its leadership and growth momentum across the APAC region. In her new role, Stone will oversee the strategic operations of the Hong...
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WPP
WPP appoints new leaders to drive global network growth
Posted on September 8, 2025
by Lyene Marie Darang
London, United Kingdom – WPP is moving toward a series of key global leadership appointments, aiming to enhance client solutions and foster growth across its network. The restructuring includes the appointment of Devika Bulchandani as WPP chief operating officer and Laurent Ezekiel as global CEO of Ogilvy...
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Andrew Scott WPP COO retire
WPP COO Andrew Scott announces retirement and board exit
Posted on September 1, 2025
by Aliza Carmona
United Kingdom  – WPP has announced that Andrew Scott, its chief operating officer (COO) and board member, will retire at the end of the year after nearly three decades with the company. Scott will work alongside incoming CEO Cindy Rose in the coming months before taking on an advisory role to support...
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WPP appoints Baiju Shah as global CEO of AKQA
WPP appoints Baiju Shah as global CEO of AKQA
Posted on July 16, 2025
by Teddy Cambosa
His appointment comes at a time when brands are looking to harness rapid cultural change and emerging technologies like generative AI to stay competitive.
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Cindy Rose named as new WPP CEO following Mark Read exit
Cindy Rose named as new WPP CEO following Mark Read exit
Posted on July 11, 2025
by Teddy Cambosa
Cindy has extensive experience as a leader in the technology, telecommunications, media, entertainment and creative industries gained at world-leading brands.
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Goodbye GroupM, hello WPP Media: WPP rolls out new brand identity for unified media, data capabilities
Goodbye GroupM, hello WPP Media: WPP rolls out new brand identity for unified media, data capabilities
Posted on May 29, 2025
by Teddy Cambosa
Backed by an annual £300 million investment and partnerships with leading AI firms, WPP Media enables clients to manage all aspects of their marketing — from owned and earned to shared and paid media — within a single, streamlined system.
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