Tag: World Mental Health Day

Singapore – McDonald’s Singapore is encouraging young people to love themselves with the ‘Lovin’ Me’ campaign for World Mental Health Day. The campaign, led by public relations agency Golin, aims to help young Singaporeans nurture self-love and resilience.

Through the campaign, McDonald’s intends to provide the youth access to mental health resources. A recent study from the Institute of Mental Health prompted the initiative, as it found that one in three young people has experienced severe signs of depression, anxiety, and stress.

McDonald’s released the ‘Lovin’ Me’ anthem and music video, which captures the themes of self-love, resilience and acceptance. Featuring local talents Haneri, WHYLUCAS, and LAYYI, the song encapsulates the youth’s emotional journey and empowers them.

The campaign also encourages open dialogue on mental health through the ‘Lovin’ Me Conversations’ podcast series, also hosted by Haneri. The podcast will feature mental health advocates and experts to talk about their insights about the issue. 

The ‘Lovin’ Me Playbook’ also offers mental health resources tailored for young people, including messages they can share with others. The digital guide aims to spread awareness, designed to be accessible to the youth.

Additionally, McDonald’s is launching the ‘Lovin’ Me’ Reminders, sticker sheets featuring uplifting illustrations and anthem lyrics. It can be downloaded on laptops and mobile devices.

Last year, McDonald’s Singapore launched the ‘Feelings Cards’ tailored for younger children to recognise and express their emotions. Building on this initiative, the ‘Lovin’ Me’ campaign extends to teens and young adults.

“At McDonald’s, we believe in supporting the communities we serve, and that includes our youth who are at the heart of Singapore’s future. With ‘Lovin’ Me’, we want to create a safe space where youth feel seen, heard, and uplifted. We hope to inspire a community that prioritises mental well-being and empowers youth to embrace who they are while seeking the emotional support they need,” Benjamin Boh, managing director of McDonald’s Singapore, said.

“I have hope that our efforts will fuel conversations that empower them to share their stories and, more importantly, spark dialogues that create real change.” Shouvik Prasanna Mukherjee, executive vice president of global creative innovation and chief creative officer of APAC at Golin, said.

Hong Kong – Deliveroo Hong Kong has launched activities for riders to promote positivity and mental health awareness. The activities are in line with the Rider Safety Month and World Mental Health Day commemoration.

In partnership with the Mental Health Association of Hong Kong and St. James’ Settlement, Deliveroo organised workshops and seminars. The seminar aims to equip riders with stress management skills while the craft workshops promote positivity in the community.

The Mental Health Association of Hong Kong’s seminar covered stress symptoms, mental health issues, and stress management techniques. 

Meanwhile, St. James’ Settlement held workshops under their “(M:) Drive” programme, which aims to provide community resources on mental health. Riders engaged in calming activities such as creating herbariums and aroma stones to promote mindfulness.

Following the results of a 2023 survey, which revealed that over 40% of young people in Hong Kong experience moderate to severe depression, Deliveroo aims to help riders recognise mental health challenges and offer support to others.

Deliveroo also supports St. James’ Settlement in their mobile van service which provides mental health assessments and social work interventions. The van will be available for the public on Oct. 9 at the Central Pier.

Talwinder Singh, head of operations at Deliveroo Hong Kong, said, “Riders are at the heart of all that we do and we are deeply committed to supporting them in every way possible. As we continue our efforts in Deliveroo Rider Safety Month, we want to empower our riders with the basic knowledge of handling stress and recognising stress symptoms, so they can support people around them when needed. As riders have now become part of our everyday life, we hope these initiatives can help bring positivity to our community.”

Mumbai, India – For the commemoration of the World Mental Health Day last 10 October, Indian bank IDFC First Bank, which is part of the larger financial group Infrastructure Development Finance Company, has launched its latest social media campaign dedicated to promoting mental health – none other than by the use of financial terms.

Conceptualized by digital agency RepIndia, the campaign utilizes said language to present a new meaning from a mental health perspective. For instance, the term ‘investment’ is defined in the campaign as “therapy to ensure that you’re not subject to any mental health risk,” and ‘loan’ being defined as “lending an ear with interest”.

“By thus connecting commonly used financial terms with mental health issues and solutions, IDFC FIRST Bank hopes to be able to remove the stigma and taboo surrounding mental health conversations and drive significant conversations,” the bank said in a press statement.

In a statement given to MARKETECH APAC, RepIndia stated that the campaign aimed to talk about mental health from a way of investing in oneself with the goal of normalizing the conversation just like financial security is already commonly practiced in our society.

“The goal was to redefine the way we look at mental health from the perspective of financial terms that are more commonly present in our vocabulary,” the agency stated.

Said sentiment of normalizing talks on mental health stems from the fact that the aspect of mental health advocacy remains stigmatized and in a ‘crisis. 

“While financial reports have suggested that 70% of Indians now place greater emphasis on securing the future by increasing investments and savings, the mental health pandemic the nation is battling with continues to remain a crisis,” the agency stated.

The World Mental Health Day was first started as an initiative back in 1992 by the World Federation for Mental Health, a global mental health organization, which aimed at promoting mental health advocacy, as well as educating the public. For this year, the observance of said date revolved around the theme ‘Mental health care for all: let’s make it a reality’.