Tag: Watsons

Hong Kong – To further raise public awareness of environmental protection, Colgate is launching the ‘Small Act–Big Smiles’ initiative with Watsons Hong Kong, which aims to collect used tubes of any brands from consumers at nearly 180 Watsons stores in Hong Kong and transform them into valuable resources. 

This initiative encourages consumers to become more mindful of their recycling habits and take proactive steps.

Starting today, nearly 180 Watsons stores across Hong Kong are now equipped with collection stations where consumers can drop-off their used toothpaste tubes from any brands and they further will be sent for recycling. To incentivise this program, MoneyBack members who purchase Colgate selected range of recyclable toothpaste tubes with the recycling logo at Watsons stores will earn double MoneyBack points, making it easier than ever to support sustainable practices. 

Additionally, customers who bring back a used toothpaste tube of any brands to Watsons will receive a HK$10 Colgate voucher, which is redeemable upon purchase of HK$99 or more on Colgate products in any Watsons store. This incentive structure is a token of appreciation for consumers demonstrating mindful recycling behaviour. This small act of returning toothpaste tubes can initiate a chain of significant impacts on society.

The collected tubes will further be segregated into recyclable and non-recyclable tubes. All used recyclable toothpaste tubes will be handed over to Colgate’s green partners, The Loops and Gaau1Up, who specialize in recycling plastic waste into useful products with injection molding technology. The non-recyclable tubes collected will be repurposed into building materials. This way the collected materials will be reused again. 

Once recycled, these tubes will be upcycled into stationery items, which will be distributed to the underprivileged children through the Hong Kong Young Dentist Federation. To maximise the reuse of plastic waste and instill the principles of upcycling in the next generation, Colgate will also organise workshops for the underprivileged children as part of their ‘Bright Smile, Bright Futures’ program, which aims to provide oral health education, free dental screenings, and referral services to these children. 

These workshops will also raise awareness about the current plastic waste challenges in Hong Kong and inspire students to take small steps toward it. Colgate strongly believes these small steps will lead to a future everyone can smile about. 

Meenakshisundaram Chandrasekar, SVP customer development for Asia-Pacific at Colgate, remarked, “Plastic waste mismanagement is a major challenge for our generation, and we are all part of it. Although we have developed a recyclable tube, it is essential that we as a society embrace more mindful recycling habits to make these innovations more impactful. Through the ‘Small Act- Big Smiles’ program, we strive to influence positive behaviors and make meaningful societal change and we are very optimistic that people will fully support and make it a consistent habit.”

Meanwhile, Samuel Lee, managing director of Watsons Hong Kong, said, “Watsons has been driving sustainability consistently. Over the past decade, we have implemented numerous recycling initiatives and actively partnered with business partners and recycling organizations. In the past four years, we have successfully recycled 1.2 million empty bottles for recycling, including beauty & cosmetic, personal care and healthcare products, as well as milk powder tins. This achievement is equivalent to the height of 1,060 buildings of Cheung Kong Center. We are thrilled to collaborate with Colgate to extend our recycling efforts to toothpaste tubes of any brands. With our reward incentives, we aim to encourage greater customer engagement. Together, let’s ‘Look Good, Do Good, Feel Great’.”

Singapore – After a three-year absence from the Singapore market, global health and wellness brand GNC has formed a strategic partnership with Watsons Singapore to re-establish itself as a trusted choice for consumers dedicated to enhancing their well-being.

GNC’s re-entry into the Singapore market is fuelled by a growing demand for premium health supplements among increasingly health-conscious consumers. Through its partnership with Watsons, GNC aims to offer a broader selection of high-quality products specifically designed to meet the needs of Singaporeans committed to maintaining healthy lifestyles.

Cheri Mullen, senior vice president and chief international officer at GNC, said, “We are thrilled to be launching with Watsons Singapore. We are confident that this partnership will position GNC back in the market better than ever. Our collaboration not only marks GNC’s re-entry into a very relevant market but also reinforces our commitment to empowering customers on their wellness journey while serving product innovation to cater to Singaporean’s evolving health and wellness needs.”

On the other hand, GNC’s return significantly enhances Watsons’ already impressive portfolio of over 200 brands. This collaboration solidifies Watsons as Singapore’s ultimate one-stop destination for health shopping, providing customers with everything they need for their wellness journeys under one roof.

With GNC’s trusted range of supplements, shoppers can enjoy a diverse selection tailored to their health needs, complemented by Watsons’ seamless online and offline shopping experience. This partnership aims to drive significant growth in the health supplements category, reinforcing Watsons’ position in the health retail market. 

Leveraging GNC’s strong legacy and Watsons’ established reputation, this collaboration is strategically positioned to capitalise on the growing demand for high-quality health products in Singapore.

Irene Lau, managing director of Watsons Singapore, emphasised that this partnership aligns perfectly with Watsons’ mission to provide high-quality health and wellness options for customers. 

“Together, GNC and Watsons aim to create synergy that enhances the shopping experience by focussing on a comprehensive range of health supplements tailored for health-conscious consumers,” Lau shared. 

By merging GNC’s trusted product range with Watsons’ extensive retail network, this partnership aims to enhance the health shopping experience, providing customers with convenient access to top-quality products in one location.

Details on GNC products at Watsons will be announced soon, providing consumers with an exciting selection for their healthy lifestyles. This partnership revitalises GNC’s legacy and strengthens Watsons’ position as Singapore’s leading health shopping destination. With GNC’s trusted supplements available alongside Watsons’ offerings, shoppers can enjoy a seamless one-stop experience that caters to all their health needs, redefining the health supplement landscape in Singapore.

Hong Kong – Putting its customers at the forefront, Watsons, the flagship health and beauty brand of AS Watson Group, has committed US$250 million to opening and upgrading 6,000 stores across Asia over the next two years.

Watsons’ investment will enhance over 2,200 O+O (offline plus online) stores across 15 markets in Asia, Europe, and the Middle East. The company aims to have more than 3,800 newly opened and upgraded O+O stores by the end of 2024.

According to Malina Ngai, group CEO of AS Watson, “As the leading health and beauty retailer in Asia, we’re committed to offering our customers the highest quality range of products at great value, as well as providing them with a very pleasant shopping experience. We constantly hear from our customers about where we can improve, and we work closely with key brands to improve category-specific experiences.”

“Watsons has been at the forefront of revolutionising the in-store environment for customers, and over these two years, we are investing USD 250 million in new store openings and upgrading existing stores across our 15 operating markets. We are opening over 1,200 new stores in 2023–24 and investing in refitting approximately 4,800 stores in the same period. This means 75% of the store portfolio in Asia will provide a more innovative and upgraded experience for our customers,” she added. 

The new and upgraded Watsons stores have been designed to appeal to modern beauty lovers seeking a more exciting shopping experience. 

Recently, Watsons China unveiled ‘Watsons Pink’, featuring a striking pink colour theme throughout the store’s interior, designed to attract and engage young customers. The stores also offer spa services, providing a relaxing experience that allows shoppers to indulge and pamper themselves while they shop.

Additionally, Watsons China has launched a ‘Beauty Playground’ zone in its new concept stores. This innovative area provides a chic, experience-driven makeup space where customers can access professional makeup artists for personalised advice and expertise. It also offers the opportunity to experiment with various looks and explore a wide range of colour cosmetics.

Meanwhile, Watsons Taiwan has reimagined its stores into an aesthetically pleasing space ideal for social media. The chic makeup zone features a lipstick-shaped makeup table and a striking circular pink light box on the ceiling. Additionally, Watsons introduces ‘My Colour Studio’, where customers can undergo seasonal colour analysis to identify their skin tone, eye, and hair colour, helping them discover the perfect colour palette for their clothing, makeup, and hair.

Watsons Malaysia elevates the shopping experience with a focus on fun and engagement. Alongside diverse experiential zones like ‘My Beauty’, ‘Hair Studio’, and ‘Watsons To Go’, they have introduced ‘K-pop Land’, a vibrant area dedicated to K-beauty products. This colourful, Instagram-worthy zone is designed to attract young customers, encouraging them to create memorable moments with friends. Additionally, the newly introduced ‘Kid’s Wonderland’ offers a perfect setting for families to shop together and enjoy quality time with their children.

In addition to enhancing and redefining the beauty experience for its customers, Watsons is also dedicated to expanding and elevating its professional health offerings.

To cater to the increasing demand from health-conscious customers, Watsons has introduced a revitalised shopping experience focused on health products and personalised consultations. In Watsons Hong Kong, the flagship store will include the ‘HealthQ’ health decoding station, where pharmacists, Chinese medicine practitioners, and nutritionists offer tailored health consultations, vaccinations, and assessments to support customers’ wellness journeys.

And in Thailand, Watsons has launched an enhanced health experience with a modern, stylish store design and a wide range of health products. To support customers on their wellness journeys, the store now features a private consultation room where pharmacists offer personalised, professional advice tailored to individual needs.

Ngai explained, “Watsons understands that simply providing the best products is no longer sufficient to meet the needs of our customers. We’re committed to continuous expansion and innovation, offering the best O+O customer experience. Watsons will always strive to inspire our 100 million loyal members to ‘Look Good, Do Good, and Feel Great’ with us.” 

APAC – Global health and beauty retailer AS Watson announces its brand refresh featuring a modernised visual identity that injects more energy into the brand, as well as a new brand circle that focuses on the brand’s values. 

The refreshed brand direction aims to bring its 180 years of heritage to the forefront of the business with added vitality to propel the company towards achieving sustainable growth in decades to come.

Within the newly refreshed logo, a red-colour background has been introduced alongside the existing dragon and unicorn, symbolising a combination of east and west, as well as a nine-level pagoda, which represents ethics, values and respect.

The brand name has also taken a simplified approach by renaming ‘A.S. Watson’ as ‘AS Watson’, symbolising the past, present and future achievements of the brand.

Furthermore, the AS Watson Brand Circle is introduced to symbolise unity and wholeness in the organisation, bringing together its clear purpose, vision, mission and DNA.

AS Watson’s rebrand aims to embrace new opportunities, with the goal to be a first-choice shopping destination for quality health, beauty and lifestyle products and services on its O+O platforms.  

Expressing her excitement on the refresh, Malina Ngai, CEO of AS Watson (Asia & Europe), said, “This marks a significant milestone in our company’s history. We are AS Watson! Together with our 130,000 colleagues, business partners and stakeholders in the communities where we operate, we are dedicated to love our customers and deliver our simple yet powerful purpose – to put a smile on our customers’ faces today and tomorrow.”

Hong Kong – In line with World Conservation Day, health and beauty brand Watsons announced its partnership with Kenvue, L’Oréal, and P&G to work towards a more sustainable future.

This collaboration between Watsons, Kenvue, L’Oréal, and P&G does not only consist of providing sustainable products, but also ranges towards teaming up to run a wide range of sustainability efforts and projects to engage with customers by helping the environment.

In Watsons Taiwan, Kenvue’s Green Smiles campaign will plant one tree for every customer who purchases a ‘sustainable choices’ product, while Watsons Indonesia’s customers will help save a sea turtle instead. Meanwhile in Thailand, customers will be able to learn sustainability tips through gamification and join beach clean-up activity with KOLs.

Thibaut Mongon, CEO of Kenvue, said, “At Kenvue, our commitment to everyday care includes our planet. We are excited to launch our jointly created campaign, Green Smiles, and to continue our long-standing collaboration with A.S. Watson.”

In Hong Kong, Watsons and P&G will maintain their Plastic Reborn programme to encourage customers to recycle plastic containers,reprocessing the plastic bottles collected through the programme and transform them into 3D printing materials suitable for STEM education in primary and secondary schools.

James Lin, president of Procter & Gamble Hong Kong & Taiwan, commented, “Stepping into the 3rd year of the programme, we pilot to repurpose the recycled plastic for school STEM education to immerse the young generation to dial up sustainability awareness and inspirations on plastic waste solutions.”

Meanwhile, in Hong Kong, Taiwan, Philippines, Thailand and Indonesia, Watsons would strengthen its relationship with L’Oréal via its Beauty for Future recycling campaign wherein customers can recycle an array of beauty containers, ranging from foundation bottles, skincare tubs, to lipstick tubes, at Watsons stores.

Jean-Marc Cazenave, global sustainability director of L’Oréal, mentioned, “Thanks to our regional partnership with Watsons, we engage consumers via on-going recycling campaigns to further develop the collection of empty packaging in-store to build a more sustainable beauty”.

Speaking on the collaborations, Malina Ngai, CEO of A.S. Watson, commented, “At Watsons, sustainability is at the heart of our business, and we recognise the importance of prioritising it. As the leading industry player, we take our responsibility to lead by example, encouraging our supplier partners to join us in our journey to build a better world. We believe that only by working together, we can create a bigger positive impact on our planet. Our partnership with Kenvue, L’Oréal, and P&G is a significant step towards achieving our shared sustainability goals.”

China – During the past three years over the pandemic, the Chinese division of wellness retail brand Watsons has opened up nearly 850 physical stores in Mainland China with the aim to supercharge its Offline Plus Online (O+O) platform strategy. This time, nothing is stopping it in its tracks to further strengthening said O+O strategy where the Chinese arm revealed it will be launching 300 more new stores by this year. 

Over the pandemic, Watsons has been striving for innovation in its store designs by renovating nearly 440 stores in over 300 cities in Mainland China. This brings Watsons China’s total store count to 3,900 as of present across 500 cities. 

Just recently, it has further launched an upgraded Watsons store and a Colorlab 2.0 makeup concept store in Shanghai Qingpu Wuyue Plaza and Jiangsu Changzhou Wuyue Plaza, respectively, enhancing the O+O customer shopping experience.

Malina Ngai, CEO of A.S. Watson for Asia & Europe, said that O+O is the new standard of retail and that by seamlessly integrating offline and online platforms, the O+O platform strategy helps the brand better understand its customers’ needs.

“Our customer insights show that at Watsons China the spending of our O+O customers who shop with us in both physical and online stores is 3.1 times more than those who shop with us only in the physical stores. Thus, O+O platform strategy is proved to be very important for us,” said Ngai. 

On the new design of the said newly launched concept stores, the health and beauty retailer shared that the fresh vibrant decorations are meant to bring excitement to the younger generations. 

The upgraded Watsons store in Shanghai Qingpu Wuyue Plaza features a dedicated skincare zone that provides a comprehensive skincare experience to customers. Not only are customers given the opportunity to try out the most advanced and professional skin analysis equipment inside the store, but they are also able to seek personalised advice from in-store beauty advisors.

The Colorlab 2.0 makeup concept store in Shanghai Qingpu Wuyue Plaza

According to Watsons, since the first Colorlab makeup concept store launched in Shenzhen in January 2018, it has been well-received by beauty-goers, hence the launch of the Colorlab 2.0 makeup concept store. Decorated in classic black, white, and grey combined with a refreshing ‘Watsons green’ transparent colour tone, the Colorlab 2.0 makeup concept store aims to create a fashionable and chic makeup space for customers. 

Ngai added, “Looking ahead, the O+O platform strategy will still be our core growth engine, and physical stores will continue to play a significant role in creating irreplaceable O+O customer experience. Therefore, Watsons plans to open over 300 new stores in Mainland China this year with an innovative store design enriching product assortment and providing an advanced customer experience to better suit the needs of customers.” 

“Retail is not dead; it just needs to be better for our customers,” Ngai concluded.

Hong Kong – A.S. Watson Group’s flagship health and beauty brand Watsons has announced the rollout of its region-wide recycling programme with cosmetics company L’Oréal in Hong Kong. This rides on the hugely successful launch of recycling programmes in Taiwan, Thailand, and Indonesia.

Through the programme, Watsons Hong Kong has partnered with L’Oréal to roll out the ‘Beauty for the Future’ recycling campaign. From now on, customers can recycle the cleaned containers of any beauty brand, including foundation bottles, mascara wands, skincare tubs, and lipstick tubes at around 170 Watsons stores across the city in exchange for rewards at loyalty platform MoneyBack.

Once collected, its partner V Cycle will break down the wastes, separate them by materials, and work with local partners to transform them into new raw materials. The scaled-up campaign goal is to collect 250,000 containers in the 12 months following the official launch.

Malina Ngai, CEO of A.S. Watson for Asia and Europe, said, “At Watsons, we believe Going Green is The New Beautiful. We made it our purpose to do the right things for our customers and the planet. Sharing a common sustainability vision with L’Oréal, we appreciate this Beauty of Recycling partnership in the region to educate customers as well as engage them in action so that together we can create a bigger impact to the planet today and tomorrow.”

Meanwhile, Eva Yu, president and managing director of L’Oréal Hong Kong, commented, “Pre-loved beauty packages have their place, but that place is not in landfills. Our goal is to meet it head-on with the first cross-brand recycling programme involving 18 of our beauty brands in 2021. Today, we are thrilled to work with partners along the value chain to expand the programme and positively impact people’s lives while preserving the planet.”

She added, “With the scaled-up recycling campaign as part of our ‘L’Oréal for the Future’ sustainability programme, we want to further inspire and influence how our consumers think and what they do about packaging wastes – not as something to toss out, but as a resource that can be recycled and used again, and sustainably, reducing the impact on our environment. Our partnership with Watsons and V Cycle will help make this a reality.”

Malaysia – The celebration of Chinese New Year has not been the same for everyone since the pandemic hit in 2020. Seeing that most of us have been unable to ring in the new year as we once did for the past two years, many are now eager to kick off 2022 with the best possible Chinese New Year festivities. 

With this in mind, marketing communications agency Naga DDB Tribal and Watsons Malaysia have collaborated to release a festive piece based on the common sentiment of wanting to amplify the celebration this year — by welcoming the new year with a sense of revitalized hope and energy, making it “a grand and epic celebration.” 

Titled ‘大阵仗过靓年’, which translates to ‘Celebrate The Grandest #HappyBeautifulYear’, the short film is inspired by the Mandarin word, ‘功夫’ (gong fu), which could either mean ‘Kung fu’ or ‘effort’. Naga DDB Tribal said this gave the team the freedom and idea to play with the word’s double meaning, which also became the premise for the film’s main message to Malaysians – keeping them entertained and engaged in a martial arts comedy that communicates the messaging — a wonderful #HappyBeautifulYear awaits as long as we put in the effort. 

Caryn Loh, MD of Watsons Malaysia, explained, “After almost two years of battling the pandemic, Watsons, as the No.1 health and beauty retailer in the country, returns with the grandest celebration for Chinese New Year. Through this, we hope to inspire everyone that the grandest celebration comes from our hearts, and it’s with whom we celebrate that makes the celebration grandest. Together, we can embrace each other’s strengths and overcome any challenges to make this year’s celebration a grand one.”

Watsons Malaysia’s CNY campaign is further amped up with special appearances from an all-star cast which includes Han Xiiao Aii, Phei Yong, Amber Chia, Jinnyboy, Julie, Meeki, Mei Fen, Smashpop, and Wilbur.

Raphael Ang, head of Chinese copy of Naga DDB Tribal, said, “The star-studded cast, Watsons’ signature CNY melody, high production value, and the entertaining plot have made Watsons Malaysia’s CNY film the most anticipated CNY content over the years. For many viewers, content from Watsons during CNY is synonymous with the arrival of Chinese New Year and as such, we are mindful that our CNY film has a social duty in spreading good values and positive messages among Malaysians.”

The agency’s COO Clarence Koh also commented, “We believe that driving real-world business results requires us to create experiences that resonate with the audience through the conversion funnel. The film is a good starting point to generate interest and buzz for the brand but it’s not the only thing that mattered to us.”

Aside from the main film, Watsons Malaysia also produced a series of short video assets for the various digital platforms to highlight the wonderful deals that are available in-store and online. Watsons members stand a chance to win prizes worth over RM2.8 million when they purchase any Watsons products during the promotional period. Terms and conditions apply. 

Watsons’ Grandest Celebration #HappyBeautifulYear, ‘大阵仗过靓年’, has accumulated over 6 million views on both Watsons’ YouTube and Facebook platforms at the time of writing. 

Manila, Philippines – Through time, the use of social media is becoming more intertwined into people’s daily lives, and is also becoming a major avenue for conversations that would benefit both consumers and brands.

On Twitter, whatever is happening, be it as grand as opening a new business or simple joys, people share it with their network, making the platform the go-to place to see the latest in culture and trends.

Research shows that there are five key trends on how Filipinos converse around food, beverages, and personal, as well as home care on Twitter. The first trend is around one’s creativity in the kitchen, which is the result of boredom of Filipinos amid the ongoing pandemic. 

Cooking and baking have become creative outlets for new skills, and part of the people’s routine is to tweet their creations, sharing their trusted food brands and their favorite marketplace. The data from Twitter also shows that Filipinos’ most mentioned retailer for packaged food is foodpanda Philippines.

Next on the list is Filipinos’ love for coffee. Conversations about this much-loved drink continue to grow on Twitter Philippines, increasing 3% in the first quarter of 2021 compared to the fourth quarter of 2020, as cafes enticed people to look for innovative ways to make a statement with coffee. And with this, Robinsons Supermarket topped the list as the most talked about beverage retailer for Filipinos on Twitter.

Filipinos also tweet about pop culture on Twitter, which helped increase the conversation interestingly around hair care. There’s a 15% increase in the tweet volume on hair care for the first quarter of 2021 compared to the fourth quarter of 2020, as they actively pay attention and discuss the latest hairstyles or colors being sported by their favorite idols. This made Watsons Philippines rank first as the top mentioned hair care retailer among Filipinos in the platform.

Meanwhile, Filipinos gained a new perspective on self-care during the pandemic, building up their skincare routine and Twitter has also become the top-of-mind platform to look for suggestions and tips. More than 12% in April 2021of tweets are related to personal and skincare compared to May 2021. Part of this growth is the equally progressing conversation on tackling unrealistic beauty standards. Twitter revealed that Shopee Philippines is the most talked about among retailers and providers of self-care products.

And lastly, Filipinos were found to grow fondness for tweeting about being at home, making them more attentive to their own space. As the pandemic continues, people have grown interested in home improvement to keep their homes safe and clean. They can be seen sharing their aesthetic home buys, which is mainly from Lazada Philippines, therefore ranking first as the most mentioned retailer of home care products.

Chandan Deep, Twitter’s head of emerging business for SEA, shared that people on the app and the conversations that they create are what makes Twitter unique, and 71% have rated it as a great platform for brand interaction, making it the number one among its peers.

“These people lead the conversation and are passionate to share about diverse topics such as beauty, food, and health. What makes them powerful as consumers is that they try, buy, and share their experience on Twitter,” said Deep.

Kuala Lumpur, Malaysia – As Malaysians celebrate the end of the holy month of Ramadan last 13 May, brands of various industries have launched each of their unique campaigns to come in solidarity with Muslims in Malaysia, and commemorate Hari Raya.

YouTube in Malaysia has just launched the year’s top 10 Ramadan-Raya ads that have touched the hearts of many viewers, where the list was based on factors such as organic and paid views, watch time, and audience retention.

1. Tenaga Nasional Berhad: TNB Raya 2021: Hikmah Raya Aida

For this year’s Raya, Malaysia’s electric utility giant Tenaga Nasional Berhad (TNB) released a quirky short film, featuring the brand’s well-loved character, Aida, who came to realize that ‘family time’ is the most important treasure in life.

2. Etiqa: Etiqa 2021 Raya – Balik Tanjung Mana?

Through a married couple-themed ad, insurance and takaful business firm Etiqa in the country reminded its viewers of the value of ‘togetherness’ this Raya.

3. Watsons Malaysia: Watsons Raya 2021 #RayaUnikRayaIkonik

In a musical short film, health and beauty retailer Watsons in Malaysia introduced the unique family of Ayda Jebat and Nabil, embracing each other’s differences to have an iconic, unforgettable Aidilfitri.

4. MR DIY: Iklan Raya MR.DIY 2021: Kerana Azman

Household products retailer MR DIY inspired viewers with a heart-warming campaign that highlights ‘self-worth’.

5. Lazada Malaysia: Lazada Ada Sentuhan Raya 5.5

In line with e-commerce platform Lazada’s 5.5 Sale, the app released some amazing deals and ‘lowest price guaranteed’ promise for its customers.

6. Petronas: PETRONAS RAYA 2021: Syukur Raya

Narrated by a singing dove, the short animated film by the country’s oil and gas company Petronas Malaysia presented a fun and cheeky story of compassion.

7. RHB Group: RHB Group Raya 2021: Sempurna

Malaysian financial service company RHB Group showed its support to the deaf community through a Raya ad that tells the true story of a girl, who shares videos of herself performing sign language song covers, despite suffering from a hearing disability.

8. Saji Malaysia: Iklan Raya SAJI 2021: Mangkuk Tingkat Mak Teh

Cooking oil brand Saji celebrated Ramadan through a heart-rending campaign, highlighting a wife’s longingness for her husband.

9. Julie’s Biscuits: Ini Iklan Raya, tau?!

Through a comic yet meaningful campaign, biscuit brand Julie’s Biscuits made use of typical Raya ad scenarios to encourage its consumers to show more appreciation towards women.

10. Shopee Malaysia: 2021 5.5 Raya TVC

In a 15-second sing and dance video, Shopee in Malaysia introduced its Ramadan and 5.5 Sale which offered shoppers free shipping with no minimum spend.