Tag: WARC

Majority of advertisers still struggle to harness programmatic advertising effectively: report

Posted on August 18, 2023

by Teddy Cambosa

The report suggests that a majority of marketers and advertisers fall short in programmatic advertising with overlooked privacy regulation changes, digital ad spend wastage, and below average confidence towards data, analytics, and insight systems within emerging channels.

Connected TV ad spend set to hit $26b in 2023–yet still no sign of rapid industry growth

Posted on August 15, 2023

by Teddy Cambosa

CTV ad investment forecasts this year remain minor in the context of a $526.8b global pureplay internet ad market and the $115.2b Meta is expected to earn in ad revenue. Meanwhile, YouTube’s ad revenue in 2023 is still forecast to be 17.4% greater than the entire CTV ecosystem, with that gap narrowing...

ANA ties with WARC, LIONS to launch global business practice to 'crack the code of creative effectiveness'

Posted on June 28, 2022

by Kathleen Murata

The ANA's partnership with WARC and LIONS seeks to launch a project that addresses both the culture of effectiveness within organisations.

WARC launches new practice to aid brand marketers in e-commerce strategies

Posted on June 22, 2022

by Teddy Cambosa

WARC Digital Commerce allow users to track retail media benchmarks and stay ahead of the market with snackable insights on ad spend, among others.

Big Tech to snare 10% of global ad spend by 2030

Posted on May 6, 2022

by MARKETECH APAC

Globally recognized tech platforms are on course to account for 10.0% of all worldwide ad investment by 2030.

WARC launches new sustainability hub, urges industry to commit to net-zero goal

Posted on March 23, 2022

by MARKETECH APAC

The new WARC Sustainability Hub brings together a curated collection of content including best practice, effectiveness case studies and thought leadership.