Singapore – Independent PR agency W in Singapore has announced the launch of its travel specialist division LOTUS into Southeast Asia. The expansion of W x LOTUS into the region is poised to reshape the traveland hospitality sector, offering clients a suite of services to navigate the evolving landscape of global travel.
The new agency model combines LOTUS’ expertise in representing destination, placemaking, and lifestyle brands since 2007 with W’s comprehensive services across all forms of earned media.
With a breadth of services covering travel trade representation, business strategy, product development, crisis management, big brand campaigns, activations and events, clients will benefit from the combination of LOTUS’ deep understanding of the travel business, coupled with W’s strategic and creative prowess.
First acquired by W in 2018, LOTUS offers lifestyle and hospitality brands a holistic approach, encompassing traditional PR, social media, trade representation, and innovative marketing strategies.
Their portfolio includes some of the travel industry’s market leaders including the leading outbound destinations in Europe, flagship carriers such as British Airways, and hospitality giants including Shangri-La and Avani Hotels. Recent expansion in the Middle East has seen the agency win Saudia, the national airline of Saudi Arabia.
Warren Johnson, founder of W, expressed his enthusiasm for the expansion, stating, “This union represents the fulfilment of W’s vision to provide comprehensive solutions for the travel and hospitality sector. With the important rebound of international travel, W x LOTUS will offer our clients unparalleled insight, connectivity, and intelligence into the category.”
Meanwhile, Jules Ugo, CEO of LOTUS, commented, “We are excited to expand LOTUS’ services into Southeast Asia and forge a close partnership with W’s regional Asian headquarters in Singapore, enhancing the offering for trade shows, travel and tourism boards, and more. Together, we are well-positioned to cater to the dynamic travel and tourism market.”