Hong Kong – Big data company Vpon has partnered with Miaozhen Systems, the third-party data service provider in China, to advance data-driven marketing strategies across APAC.
The strategic partnership seeks to accelerate healthy data development and seize new third-party tracking business opportunities in key Asia markets, including Hong Kong, Taiwan, and Singapore, as well as Thailand. Through this, Vpon will be enhancing data dimensions and user profiles, to deliver a more precise and effective digital strategy.
Vpon’s Chief Operating Officer Arthur Chan shared that Asia has always been a key area for their data research and business development.
“Miaozhen Systems being a China leading third-party technology provider, our partnership not only optimizes market targeting strategies but also provides customers in Southeast Asia with highly efficient marketing solutions, growing more confidence to tap into the booming Asia market,” said Chan.
In addition, Vpon and Miaozhen Systems announced that they are looking to deepen and strengthen their partnership to provide customers with highly effective data solutions for diverse market needs. They will be organizing joint data seminars and events to help professions achieve successful data-driven marketing strategies.
Miaozhen Systems’ Vice President Haojie Xuan, noted that data will always be crucial as it determines companies’ future marketing strategies and direction.
“This partnership gathers two Asia leading data experts to facilitate a more sophisticated data development, and opens up regional market opportunities to attract potential customers, fostering overseas business for both Vpon and Miaozhen Systems,” said Xuan.
Just recently, Vpon has also announced a partnership with global adtech company Hivestack, with the aim to amplify data-driven digital out-of-home (DOOH) advertising across the markets of Hong Kong and Taiwan.