Tag: VML
Thailand has more than 13 million farmers, many of whom work continuously with limited opportunities to rest or gain access to updated agricultural knowledge.
The appointment comes as Vietnamese consumers adopt more digital-first habits, with short-form video, social commerce and brand trust increasingly shaping purchasing decisions.
United Kingdom – VML has announced that Mel Edwards, the agency’s global president and a veteran advertising leader, will retire in late spring 2026 after more than 30 years in the industry, including 13 years of impact across WPP, Wunderman Thompson, and VML. Mel began her career at TBWA before moving...
The initiative seeks to position KFC as a go-to choice for everyday snacking, particularly among Gen Z consumers.
The decision came after what the university described as a rigorous tender process involving several top-tier agencies, with support from Trinity P3.
In this exclusive interview with MARKETECH APAC, Tay unpacks why creativity isn’t just compatible with efficiency — it’s the driving force that makes modern marketing truly effective.
Kenni Loh, chief executive officer at VML Malaysia, is spotlighting its people as the creative agency’s greatest force in MARKETECH APAC’s latest Agency Leadership Decoded article.
The campaign supports SGSecure’s overarching mission to prepare Singaporeans for the evolving threat landscape. As part of this national initiative, the films urge the public to remain alert, recognise danger signs, and know how to respond effectively in emergencies.
Retail chain Lotus’s is giving out coupons that only appear after the rain, encouraging visits to the stores during the rainy season.
Netherlands – Heineken has appointed WPP as its global shopper marketing and commerce partner, entrusting the agency with enhancing retail and e-commerce experiences for its flagship brands, including Heineken, Heineken 0.0, and Heineken Silver. Based at WPP’s Amsterdam Campus, the dedicated team—led...
