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Getty Images launches new interactive tool to help brands develop data-driven content strategies

New York, USA – Getty Images has launched VisualGPS Insights, a new interactive tool designed to help businesses develop content strategies backed up with data and visual guidance. With the new platform, users can view and analyse over 2.5 billion annual searches and download queries from Getty Images as well as iStock, its e-commerce platform focused on SMBs, SMEs and creatives.

In addition, the VisualGPS Insights will enable creatives, advertisers and SMBs with actionable data and insights to determine whether they should follow or avoid the most popular content and whether their campaigns are timed correctly and culturally resonant to create powerfully visual and competitive marketing strategies.

One of the early adopters, Miko Smith, owner of Bluebird Consulting, said, “I’m always looking for something to provide a solution. This would be a game-changer. If I’m running ads for a client, it’s given me another reassurance that I can look here and say, okay, let’s budget, let’s send some to India. It looks like India, let’s focus on India and the United States.”

Meanwhile, Candace Marks, senior director of product management at Getty Images and iStock, shared, “Through quick takes on visual trends and industry data, VisualGPS Insights provides customers with a unique jumping-off point for them to make data-driven decisions when it comes to their marketing strategies, whether that is deciding if they want to follow or avoid the most popular content or find inspiration on how to market their offerings in a unique and innovative way.” 

Marks added, “Through this tool, we will provide unique access to proprietary data they will not find elsewhere to empower our clients to get in front of where their industry is headed and how it is reacting to what consumers care about.”

All registered iStock customers across the world have access to the free VisualGPS Insights tool, which enables organizations to leverage real-time visual trends. As a strategic tool, the service aims to give enterprises a better knowledge of how much interest there is in various content inquiries.