Mumbai, India – India’s cookware manufacturer Vinod Cookware has awarded its digital communications duties to Mumbai-based digital marketing agency Chimp&z Inc. The agency won the account following a multi-agency pitch that involved several other leading agencies.
Vinod Cookware is a trusted household brand in the country, with a commitment to design innovative products for contemporary kitchens and is devoted to enhancing the consumer experience, using state-of-art technology to create premium quality stainless steel products for intelligent cooking.
Through the new partnership, Chimp&z will be leading the social media strategy, creatives, and digital PR, as well as performance marketing for increasing the brand’s digital footprints. The agency will also be responsible for designing digital campaigns and content that will boost the brand’s recall value, while also emphasizing the ways it caters to the modern lifestyle of the target group.
Commenting on the win, Lavinn Rajpal, the managing director and co-founder of Chimp&z Inc, said that they are delighted that the agency’s integrated communication strategy for the brand was appreciated, saying that they look forward to actioning their plans for the brand.
“Vinod Cookware has successfully won the trust of its consumers over the last few decades. In the digital ecosystem too, we plan to take the loyalty the brand has gained and use it to create digital connections with the new-age consumers,” added Rajpal.
Meanwhile, Sunil Agarwal, the director of Vinod Cookware, said, “Vinod Cookware has established a good reputation offline and currently we’re on a pursuit to digitally engage with our consumers, who are in various stages of their purchase journey. Chimp&z Inc brings a fresh perspective to our vision for the way forward and we are excited to explore the many potential routes on digital platforms.”