Sydney, Australia – In a bid to encourage urbanites to go out and explore the aesthetic aspect of nature, outdoor brand Kathmandu and the Australian arm of youth media group VICE have teamed up in a latest content series called ‘Out There With…’, which is hosted on a new content platform conceptualized by creative agency We Are Social.
The content series focuses on exploring outdoor subcultures like foraging, dog walking, and bathing in extreme cold water, and aims to highlight the benefits of the outdoors on our mood, creativity, and overall wellbeing for younger audiences.
Said series is in line with Kathmandu’s goal to bring its brand purpose ‘We’re Out There’ to life.
They have recently uploaded their first episode on both Kathmandu’s and VICE Australia’s YouTube channels, which featured Australian musician Nick Littlemore and eccentric guide Diego Bonetto, as they explore pine forests in southern New South Wales.
“We’re thrilled to team with VICE and We Are Social on this partnership. At Kathmandu we know that nature changes our brains for the better and we can’t wait to highlight just how many great subcultures there are in the outdoors,” said Eva Barrett, chief customer officer at Kathmandu.
A set of photographs documenting the experience will also be released on Kathmandu’s owned channels through a range of lookbooks, social shopping assets, and educational content.
“Nothing is quite like discovering a place first-hand. And “Out there” is a place,” says Edu Pou, executive creative director at We Are Social.
“Exploring specific outdoor subcultures, we aim to go beyond the expected and inspire our audience to start their own journeys,” Pou added.