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Technology Featured APAC

Rakuten Advertising extends tie-up with Xandr, onboards inventory of Viki, Viber

Singapore – Marketing and advertising solutions Rakuten Advertising has expanded its relationship with Xandr’s Global Supply Evangelism Team (GSET), and will also be extending its partnership for the adoption of Xandr’s Monetize SSP. 

Through Monetize SSP, premium inventory that sits within Rakuten Advertising’s unified portfolio across connected TV (CTV), digital video, and native will be available in the Xandr marketplace. 

Across APAC and LATAM, excluding Brazil, Xandr’s buyers will be offered CTV and video inventory across Rakuten Viki, which offers primetime Asian entertainment, and inventory on its messaging app Rakuten Viber. The portfolio will be promoted globally through GSET and have monetization services and deals set up for buyers in-market on their behalf.

The GSET is a team of programmatic experts at Xandr dedicated to servicing strategic publishers by extending their sales efforts to global markets and promoting a publisher’s programmatic inventory, available via Xandr’s Monetize SSP. 

Xandr said GSET has been a unique addition to their offering, where the team provides a three-part service to publishers including in-market sales, monetization services, and marketing services

Ulrik Morell, the VP of Global Supply Evangelism at Xandr, said, “With the advertising ecosystem facing many upcoming challenges, Xandr is proud to be partnered with a major global publisher who is focused on directly benefitting their marketers and agencies.”

Meanwhile, James Collins, SVP of Media at Rakuten Advertising, commented, “We always seek to align our partner opportunities to serve our customers’ best interests. Whilst we have a global network, it has always been important to us to operate through the open internet and ensure transparency with advertisers we work with.” 

Xandr has also recently announced the expansion of its video inventory in APAC which includes top OTT platforms Viu, iQIYI, and True Digital.

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Platforms Featured Southeast Asia

Globe localizes customer support with Viber Communities

Manila, Philippines – Philippine telco Globe has tapped the use of Viber Communities as a way of bringing localized customer support for its various services.

The added customer support channel comes in response to the growing needs of its customers in the new normal as well as Filipinos’ increasing participation in online communities to transact and communicate. 

Through the localized Viber Communities, Globe customers can use features such as addressing queries, recommending self-service channels, and product offerings from Globe.

“It is important that we are where our customers are, and Viber is among these channels. By creating Viber Communities, we are able to focus on the needs of specific groups of customers and show our care in a personalized manner,” said Beck Eclipse, Globe’s chief customer experience officer.

Globe’s Viber communities include:

  • Globe At Home Postpaid and Globe At Home Prepaid WiFi
    • These communities provide broadband customers with useful information such as troubleshooting guides, steps on how to update an account, newest promos, among others. Both communities have already been verified by Viber and have a total of almost 8,000 members as of January 2020.                  
  • Residential Communities
    • The communities provide real-time agent support from 8 AM to 6 PM daily. Outside these hours, customers may still report their concerns via an online form and a Globe representative will get in touch with them. Globe now manages 32 communities with a total of about 18,000 members.

Globe is set to roll out more Viber Communities in the coming months as well as new features to the existing ones.