Tag: Vantage Pictures

Vietnam – Realme teams up with Vantage Pictures for its latest ad campaign, spotlighting the durability of the Realme C75 in chaotic, everyday moments faced by blue-collar workers.

Co-directed by Paul Moore and Zacharia Lorenz, the campaign positions the Realme C75 as the ideal companion for on-the-go individuals working in physically demanding or field-based roles. The commercial underscores the phone’s worry-free waterproof, drop-proof, and shatter-proof features, built to withstand even the most amusing mishaps.

The ad, filmed in Ho Chi Minh City, Vietnam, used Phantom high-speed cameras and motion control rigs to capture every action-packed moment. Slow-motion shots brought the characters’ humorous reactions to life. Produced by Vantage Pictures, the campaign offered a cost-effective solution for the diverse locations needed to tell its vignette-style stories.

Speaking about the campaign, co-directors Moore and Lorenz said, “We put the C75 through the wringer! It handled anything from being run over by a motorbike to diving into a boiling hotpot or spinning around in a washing machine! ”

Executive producer James Duong added, “Vietnam has become the next advertising production hub of APAC with full-scale production at a fraction of the costs in many countries. Our production team in Ho Chi Minh City proved to be a very efficient choice for the diverse locations needed to convey these stories. We were able to shoot the whole 60-second spot in just two days with numerous location moves and set builds.”

For the film’s music, the campaign enlisted Two AM Music to create a sound that perfectly matched its vibrant and energetic tone.

“From the first briefing, we knew Paul and Zach meant business when it came to the music. The vocals had to lead the film’s message, so we all agreed to push for something addictively sticky. They gave us lots of creative freedom, so we went wild with vocal effects and deliveries,” said Oliver Stutz, audio director at Two AM Music.

The campaign is currently airing in key markets including China, Indonesia, Vietnam, India, Mexico, Egypt, and Brazil.

Vietnam – Bitget, a global cryptocurrency exchange and web3 company, is encouraging its users to make smarter decisions in its latest campaign with Vantage Pictures. 

The ‘Trade Smarter’ campaign infuses humorous elements, veering away from the usual high-stakes tone of financial advertising. It aims to provide a sense of fun and relatability in crypto trading.

The campaign comprises of four films directed by Paul Moore and filmed in Bangkok. Each film shows humorous scenes where characters are encouraged to think outside the box to get significant rewards. It offers a fresh approach to how viewers can perceive crypto trading.

The campaign is set to be released globally throughout 2024.

“When we set out to make these films, the idea was to keep it fun and light but still impactful. Trading, like life, is about making smart moves, and we wanted to show that in a way that’s engaging and relatable. We hope that sense of fun truly connects with people,” Moore commented.

 “This campaign is all about human moments—those small, relatable situations where a smart decision can make all the difference. The humour comes from real life. We didn’t just want to talk about smart trading; we wanted to show how trading can be incorporated into daily life,” Vugar Usi Zade, chief operating officer of Bitget, said.