Tag: upcycling

Kuala Lumpur, Malaysia – Sun Life Malaysia has launched a new initiative called ‘Baju Raya Lama Baharu’, which aims to repurpose gently used garments into personalised Baju Raya for 100 children at the Rumah Kasih Harmoni. 

For the brand, said initiative promotes the values of sharing and gratitude, while supporting a more sustainable Raya through giving new life to cherished garments.

‘Baju Raya Lama Baharu’ is done in collaboration with KLOTH Cares, a textile recycling social enterprise, INTI International College Subang, and AEON BiG.

Led by Sun Life Malaysia’s brand ambassador, renowned celebrity and entrepreneur, Alif Satar, the campaign invited Malaysians to donate their gently used “Baju Raya” at designated collection points across Sun Life Malaysia offices and selected AEON BiG outlets, from February – March 2025.

To date, a total of 520kg worth of pre-loved garments were collected, with 100 pairs being brought to life by talented students from INTI, while the remaining will be upcycled by KLOTH.

During the campaign, Alif Satar also visited Rumah Kasih Harmoni, engaging with the children and helping them sketch their dream “Baju Raya” designs.  “This “Baju Raya Lama Baharu” campaign proves that even the smallest contribution, when given with sincerity, can bring happiness to many during Hari Raya,” said Alif.

@sunlifemalaysia

Baju Raya Lama, Sentuhan Baharu! 🎦 Tontonilah filem Sun Life Malaysia menceriakan 100 kanak-kanak di Rumah Kasih Harmoni & rasai kemeriahan Aidilfitri 🌙 bersama kami! Terima kasih kepada duta kami @alifsatar serta rakan kerjasama @Kloth Circularity @INTI dan @myAEONBiG atas sokongan mereka dalam menjayakan projek ini. Untuk makluman, sehingga akhir bulan Februari, jumlah berat baju raya yang telah dikumpul mencecah 520kg! Terima kasih kepada semua yang telah menyumbang 🫶🏻😍🫰🏻! Kutipan baju akan diteruskan sehingga 6 April – sumbangan anda akan disalurkan kepada Kloth Cares untuk mereka yang memerlukan. 💙 #BajuRayaLamaBaharu #SunLifeMalaysia #Insurans #Takaful #HariRaya2025

♬ original sound – Sun Life Malaysia – Sun Life Malaysia

To celebrate these heartwarming moments, Sun Life Malaysia has released a special video capturing the children’s excitement as they see their dream outfits come to life. The video, featuring Alif Satar, highlights the joy and gratitude of the children while showcasing the creativity and dedication of the young designers involved. 

Commenting on the Raya 2025 campaign, Raymond Lew, president and country head of Sun Life Malaysia, said, “This campaign goes beyond simply giving – it is about creating meaningful and brighter life moments – just as our brand’s tagline: Life is brighter under the sun. By reviving pre-loved garments, nurturing young designers, and supporting underprivileged children, we bring joy, creativity, and care this festive season.”

Meanwhile, Nik Suzila Hassan, co-founder at KLOTH Cares, said, “We are thrilled to be part of this initiative that not only champions environmental and social sustainability but also provides an avenue for young designers to make a meaningful impact.”

Goh Suet Lin, lecturer of Diploma in Fashion Design – INTI Centre of Art and Design at INTI International College Subang, commented, “Seeing these garments transformed into beautiful, personalised Raya outfits has been an incredibly fulfilling experience for our students.”

Lastly, Nazwan Effendy Choong, head of marketing at AEON BiG, stated, “We are proud to partner with Sun Life Malaysia for this meaningful Raya initiative. By donating used Raya clothing at AEON BiG stores, we are giving these garments a second life and spreading joy to those in need. It is a small gesture with a big impact.”

Thailand – Tra Mongkut, a Thai fertiliser brand, has teamed up with VML Thailand and upcycling expert Sackitem to launch an innovative campaign that turns used fertiliser bags into a stylish, functional streetwear collection tailored for the agricultural community.

Titled ‘AFF: ALL FOR FARMERS,’ this farmer-focused fashion campaign highlights the impact of creativity and purpose-driven marketing. By transforming Tra Mongkut’s 18-8-8 fertiliser bags into a stylish and practical collection, it demonstrates that sustainability can seamlessly merge with modern design.

The upcycled streetwear collection features functional and stylish pieces tailored for farmers. The AFF Bag is a spacious yet lightweight crossbody bag with multiple compartments and secure zipper pockets for heavy loads. The AFF Hat offers sun and rain protection, complete with ventilation and pockets for tools. The AFF Vest is a brightly coloured utility vest designed for visibility and functionality, while the adjustable AFF Apron includes pockets for various tasks, ensuring a secure fit for all sizes.

Prasert Maekwatana, chairman of the executive board and acting managing director for Terragro Fertiliser Co., Ltd., emphasised that the initiative goes beyond fashion; it aims to celebrate and support the backbone of Thailand’s economy.

“Thai farmers are vital to the agricultural sector and serve as the backbone of our nation. Tra Mongkut is committed to providing creative solutions that uplift and empower these essential contributors. And our previous initiatives, like the ‘Shelter Signboard’ campaign and the ‘Lifecover Loincloth’ have demonstrated our commitment, winning international acclaim while significantly benefiting farmers,” Maekwatana shared. 

Chatchai Butsabakorn, executive creative director at VML Thailand, added, “For the ‘AFF: ALL FOR FARMERS’ initiative, we worked closely with Sackitem from concept development through to production. Our primary focus is on delivering tangible benefits to farmers, ensuring our designs meet their practical needs. The outcome is a range of essential tools suitable for all agricultural practices and versatile enough for daily use—from market trips to family outings.” 

All of ‘AFF: ALL FOR FARMERS’ collection pieces are available for purchase worldwide on platforms such as Shopee, Lazada, and TikTok Shop, making sustainable style easily accessible to a global audience.