Tag: unifi

Malaysia – Global brand and customer experience agency VMLY&R Malaysia has introduced the fluffy influencer ‘Yunni’ as part of its new campaign for Telekom Malaysia’s (TM) game-changing Unifi offerings promotion. 

Yunni, VMLY&R Malaysia’s brainchild, is a larger-than-life mascot that personifies Unifi’s new convergence package, bringing together fixed broadband, mobile, and lifestyle services. This new convergence package removes the customer’s pain and frustration of store-hopping to various suppliers to get everything they need at a reasonable price.

The campaign features a single-minded message, ‘0% Geram, 100% Ngam’, which translates to  ‘0% anger, 100% perfect’. Unifi believes that finding a single telco in Malaysia to fulfil all of a customer’s digital lifestyle needs can be a complex and frustrating task.

And so, as part of the campaign, Yunni’s motto emphasises just how great it is to consolidate all these services to maximise savings and reduce frustration.

The campaign will also be available in TV commercials, digital films, OOH and DOOH, programmatic banners, social, on-ground activation, BTL, and in-store. There are also plans to expand Yunni as mascot merchandise after it has gained popularity.

Commenting on the campaign, Andrew Pinto, head of brand and marketing at TM, said, “This convergence campaign from Unifi offers a first-of-its-kind package that brings together fixed broadband, mobile, and lifestyle services into one game-changing offering. Unifi aims to provide an all-in-one solution offering more value for money and an elevated customer experience to become a one-stop centre.

He added, “VMLY&R worked with us to develop and execute a campaign which would communicate our new convergence plan in a way that would stand out and resonate with the market’s needs. Yunni is proving incredibly popular, and the results already speak for themselves.”

Victoria Chu, head of client engagement at VMLY&R Malaysia, also shared, “The success of this campaign stems from our strong partnership with the Unifi marketing team, who wholeheartedly believed in our capabilities and provided us with unwavering support. They entrusted us with the responsibility to spearhead one of the most significant campaigns of the year. This achievement marks just the beginning of our collaborative efforts, and we foresee further expansions on the horizon.”

Kuala Lumpur, Malaysia – Dentsu Creative has been appointed by local telco Telekom Malaysia as its creative partner. Through the mandate, the agency will be the lead creative agency for telco’s Unifi Mobile, responsible for developing campaigns in the prepaid, postpaid and devices segments through strategic thinking, creative development, and go-to-market activation for the next three years until April 2026.

Moreover, having demonstrated their strategic and creative strengths in a multi-agency pitch, Dentsu Creative will now focus on partnering with Unifi Mobile for their growth agenda which requires differentiation and cut-through creative thinking. 

The agency is eager to deepen its partnership and commitment to the brand by crafting campaigns to not only elevate Unifi’s market position but also forge a strong and lasting connection with consumers. 

Recognising the shifting dynamics of market expectations, Dentsu Creative is poised to revitalize Unifi to capture the hearts and minds of consumers. The agency is committed to fostering a solid and enduring relationship with Unifi through open communication, transparency, and a shared vision for success.

Kunal Roy, chief executive officer at Dentsu Creative Malaysia, said, “We’re incredibly proud to be recognized as one of TM Group’s Panel of Agencies and to lead the Unifi Mobile creative remit. We’re particularly pumped about Unifi Mobile because the brand has a new personality and big ambitions. At Dentsu Creative, we believe the big challenges are where the power of creativity is best evidenced.”

Roy added, “We want to be TM Group’s partner for growth and through our approach to modern creativity, we will ensure that whatever we do has a real impact – on business, for the brand, in society and culture. Of course, all of this is only possible if we have the right people coming together for a shared purpose and we’ve put a great team together for this new partnership.”

Meanwhile, Rishu Verma, client partner at Dentsu Creative Malaysia, commented, “I am honoured to lead the TM and Unifi business at Dentsu Creative and we’re already working very closely with our clients and enjoying the spirit of partnership. Having put together a great team, we are now fully ready to keep pace with and even accelerate Unifi’s growth trajectory. In the months to follow, there’ll be some distinct and impactful work coming out of the Dentsu Creative kitchen for Uni5G and we’re all very excited about the future together.”

California, USA – unifi, the internet service provider (ISP) handled by Malaysian-based telco Telekom Malaysia, has partnered with San Francisco-based customer engagement platform, MoEngage, for its first-ever digital customer marketing.

Through the partnership, MoEngage’s platform, which is AI-enabled, will be leveraged to allow seamless, multi-channel engagement for Telekom Malaysia’s customers across the country.

For Safiyya Rusli, head of digital at unifi, the partnership enables them to create personal engagements across various digital platforms.

“Our partnership with MoEngage will help us provide the best experience to our customers through personalized engagement across multiple digital touchpoints. We look forward to serving Malaysians better and helping them make informed decisions about our products and services while continuing to strengthen relationships with our existing customers,” Rusli stated.

Meanwhile, Raviteja Dodda, founder and CEO of MoEngage commented, “We are extremely proud to partner with Telekom Malaysia and assist them with their customer marketing initiatives. Telecom sector across South East Asia is going through digital transformation and we look forward to helping Telekom Malaysia achieve best in class customer marketing.”

MoEngage also operates across Asia, with offices located in India, Singapore, Indonesia, Thailand, and Vietnam.