Tag: UM
Clift, who joined UM in 2016, has built a reputation for providing innovative, client-focused solutions across both digital and traditional media. His background spans account management, media planning and buying, and client communications.
UM, a global media agency network under IPG Mediabrands, is challenging brands to be distinct and evade blandness with the launch of its ‘Full Colour Media’ strategy.
After a competitive tender process, Universal McCann (UM), a division of Mediabrands Australia, has secured its reappointment as the Australian Government’s Master Media Agency, continuing its long-standing partnership since 2018.
From a marketing perspective, VR provides a unique platform for immersive brand storytelling. Advertisers can transport users into different worlds and narratives, allowing them to engage with brands on a personal level. Interactive storytelling captures attention and creates a lasting impression on...
As the brand establishes itself in the market, UM's duties cover every facet of media strategy, planning, and purchasing in Australia. With this support, Chery will be able to launch its new vehicle releases until 2024.
UM, a global media agency network of IPG Mediabrands, announced it has been named global media agency of record to handle all media duties for global food company General Mills.
The yearly event, which was first introduced in 2016 under UM's corporate social responsibility division, Better World, shows the organisation's goal of dedication to the values of community and care.
In addition, he will be setting the vision for the agency’s global growth while also overseeing the strategy, product, operations, and management of clients including American Express, Honda, Johnson & Johnson, Levi Strauss, Nestlé and Sony, amongst others.
His immediate remit is to lead the data and martech solutions for brands realising the value of their first-party data and data science and optimising audiences and paid media, to drive growth.
The appointment of UM as the media agency of record for CDO Foodsphere will take effect this coming 5th of April.
