Tag: TV advertising
The partnership gives brands and agencies access to dynamically optimised ad pods designed to fill every break with relevant ads, aiming to improve campaign efficiency and use of inventory while guaranteeing reach and frequency.
Automatic content recognition (ACR) technology has emerged as a pivotal tool for brands aiming to navigate the intricacies of the Asia-Pacific market. Generally speaking, ACR is an advanced technology on most smart devices that instantly identifies the content a consumer is listening to or watching....
The question is: is there still hope for TV advertising in the Philippines? If so, what trends should we look forward to, and how should brands and media entities work together to stay afloat amidst an uncertain media landscape?
AI and data science company Quantium partners up with other TV-focused firms to provide advertising solutions in the traditional advertising set.
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