Marketing Featured ANZ

L&A Social appointed by True Alliance to manage its social strategy

Sydney, Australia – Local independent agency L&A Social has been recently appointed by fashion distributor True Alliance, which handles brands such as Ben Sherman, Lacoste, Lee, Nautica, Riders, Rockport, Speedo, Teva, The North Face, UGG and Wrangler; to handle its company portfolio’s social strategy, following a competitive pitch.

Said appointment marks the first time True Alliance has aligned all of its fashion brand portfolios to have its social strategy handled by one agency.

In addition to managing social media strategy for existing brands, L&A will also launch new brands into the Australian market and focus on driving shoppable customer engagement as part of True Alliance’s growth plans.

According to Ken Kennedy, head of digital at True Alliance, the agency demonstrated a clear understanding of the strategic direction they want to take across their portfolio of world-famous brands, adding that it pushed the boundaries of innovation and used social media channels to reach new customer bases while elevating their brands in a crowded and highly competitive space.

“Working in a truly collaborative manner we are set to embark on our next phase of growth, their creative thinking and reputation for delivering results using social media made them the ideal choice and we look forward to working with them to drive our business in line with our ambitious plans,” Kennedy said.

Meanwhile, Elena Fullerton, managing director and business director of L&A Social, commented, “This is a really exciting partnership for us. We are bringing together our two teams in True Alliance and their suite of globally recognized brands and L&A in our knowledge of deep, end-to-end social. We are embarking on a strategic growth journey and we can’t wait to get started.”

L&A has been currently working with major local and global brands including Woolworths, Unilever, Volkswagen, Palmolive, Ampol, Hublot and Ocean Spray.

“The business continues to grow from strength to strength, with leading local and global brands entrusting us to deliver strategic and creative social campaigns which are effective and people want to consume. Being recognized as one of the top places to work in Australia is a testament to our outstanding team who, even during challenging periods such as lockdowns, continue to maintain our positive, collaborative culture, and ensure we deliver for our partners,” said Gina Lednyak, CEO at L&A Social.