Singapore – Jewel Changi Airport (Jewel) has signed a three-year partnership with Trip.com to enhance Singapore’s appeal as a premier travel destination, offering new and immersive travel and leisure experiences for visitors.
Through this partnership, Jewel will utilise Trip.com’s vast global network to attract a broader international audience, boosting travel to Singapore and increasing visitor numbers to Jewel. Meanwhile, as Trip.com expands its global footprint, this collaboration will also enhance its brand visibility among Jewel’s diverse mix of international and local guests.
As part of the new co-marketing initiatives, Jewel will launch targeted campaigns on Trip.com to drive more visitors to Canopy Park and boost spending at Jewel’s premium retail offerings.
Jewel and Trip.com will also launch a new ‘Trip.com Light & Music Showcase’ in October, designed by renowned Los Angeles-based water feature designer WET. The showcase, inspired by Trip.com’s mission to enhance global travel experiences, will feature a captivating narrative centred on travel, offering a visually and auditorily immersive experience aimed at connecting audiences worldwide.
Additionally, visitors can look forward to more new immersive experiences. Starting 7 October, Trip.com will launch “Traveller’s Wonderland,” an interactive travel-themed pop-up event set within Jewel’s lush indoor gardens.
“Traveller’s Wonderland,” a first-of-its-kind experiential display, will transport visitors on a global journey without leaving Jewel. The exhibit will highlight iconic attractions from China, Japan, the United Kingdom, and Thailand—top travel destinations for both Singaporean and international travellers. Through four immersive displays, visitors will experience vibrant cultures and stunning landscapes, providing numerous photo opportunities.
To complement “Traveller’s Wonderland,” a social media event will offer visitors the chance to win prizes by sharing their photos from the exhibit. Prizes include flight coupons, Jewel’s Canopy Park tickets, and travel merchandise. Trip.com app users can also take part in an online scratch card game for a chance to win a trip for two to Australia, tickets to Universal Studios Japan, and more.
James Fong, CEO of Jewel Changi Airport Development, said, “We are pleased to partner Trip.com in our efforts to drive tourism in Singapore and promote Jewel as a must-visit destination to international travellers through Trip.com’s global reach. The synergy between our two brands presents opportunities for strategic collaboration, and we are confident of solidifying Jewel’s position as a premier destination for travellers through the various co-marketing initiatives.”
Bo Sun, chief marketing officer of Trip.com Group, added, “The Jewel Rain Vortex is an iconic global attraction, and Trip.com is thrilled to partner with Jewel Changi Airport to create immersive new experiences that elevate the travel journey. This collaboration will allow us to engage with and delight visitors of all ages from Singapore and around the world, and we look forward to debuting this spectacular experience in October.”
This partnership comes as Jewel Changi Airport experiences significant growth, with footfall up nearly 15% and foreign visitors increasing by over 20% from January to June 2024. In August, Jewel set a record with more than 1 million visitors during the National Day weekend.