Tag: Travel Marketing

Bangkok – The rapid evolution of digital marketing has fuelled the explosive growth of media solutions for targeted advertising, enabling brands to reach consumers with unprecedented precision. 

As consumer expectations for relevancy continue to rise, businesses are increasingly investing in sophisticated media solutions that enhance engagement, maximise ROI, and drive higher conversion rates in an increasingly competitive landscape. 

This is especially true for digital travel platform brands like Agoda which rely on strong online campaigns to reach more travellers globally and enjoy greater travel experience perks like discounts on flights, hotel bookings, and tourism experiences. 

To further amplify its efforts to reach more consumers, the platform utilises Agoda’s offering, Agoda Media Solutions, to enable brands to target travellers at every stage of their journey— from dreaming to booking and beyond. 

MARKETECH APAC recently caught up with Prashant Kala, director of Agoda Media Solutions at Agoda, to discuss the brand’s vision of making media solutions accessible to brands to reach new audiences and understand what’s next for travel advertising this 2025 and beyond. 

Prashant was most recently the general manager of brand solutions for APAC at ShopBack and had spent six years working with the company before his move. 

Tapping million visitors for precise campaign targeting

With over 99 million monthly visitors on desktop and mobile, according to SimilarWeb’s statistics, Prashant notes that around over 35 million monthly active app users and 87% direct and search traffic in Agoda allow brands to connect with travellers throughout their entire journey, from inspiration and planning to booking and post-trip engagement. 

“Agoda Media Solutions leverages unique insights from user interactions on the Agoda platform to offer precise targeting. This allows us to align campaigns with travellers’ preferences, such as their chosen cities, hotel types, airlines, and activities, ensuring brands connect with an audience who are actively planning their trips,” he explained. 

As an example, Agoda had a partnership they did with a global hotel chain that recently delivered over 94 million impressions through targeted media banners and social extension retargeting. 

“We look to extend the reach of campaigns through social media retargeting, ensuring brands can engage travellers both on and off the Agoda platform,” he added. 

When asked about Agoda Media Solution’s key strengths, he highlighted the offering’s proprietary first-party data, premium inventory, and targeting capabilities, delivering through data-driven, personalised campaigns. 

“Our solutions include programmatic advertising, branded travel guides, dynamic media banners and social media retargeting, all designed to engage travellers effectively,” he noted. 

Another campaign that benefited from these strengths was a partnership with a West Asian Destination Marketing Organisation and one of Thailand’s highly renowned luxury lifestyle and fashion brands, which generated significant ROAS and delivered a click-through rate of over 6% respectively. 

Aligning with customers’ needs and interests 

Prashant notes that in terms of making sure brands align with customers’ interests, Agoda Media Solutions ensures that campaigns align with the traveller’s journey by leveraging user behaviour and intent to ensure travellers enjoy the best possible experience when using their platform. 

“Our journey for a brand begins at the search page, capturing user intent based on travel searches like destinations, hotel types and activities. This data powers relevant ads across Agoda’s platform and extends to social media retargeting, keeping brands connected with travellers beyond Agoda,” he stated. 

He also highlights that Agoda Media Solutions also integrates branded travel guides into the journey, offering inspiration and information. For Agoda, by combining search intent targeting, dynamic banners and social media retargeting, they ensure campaigns resonate at every touchpoint. 

“This approach drives engagement, builds trust, and makes campaigns a meaningful part of the traveller’s experience while delivering measurable results,” he added.

What lies ahead for travel advertising in 2025? 

Prashant highlights that in 2025, travellers are increasingly expecting tailored experiences and that brands must deliver messages aligned with individual preferences and behaviours. This is especially true given that travel in 2025 is forecasted to be shaped by trends like family travel, relaxation-focused trips and tech-driven planning with AI-driven insights, alongside hyper-personalisation. 

Moreover, Agoda’s travel trend data for 2024 shows that around 34% of travellers plan family trips, 75% prioritise relaxation and 80% use travel apps, with 12% exploring virtual reality tours–signalling a continued shift for travellers searching for customised travel experiences as well as using the latest platforms to create seamless journeys. 

Prashant believes that with Agoda Media Solutions, Agoda is well-positioned to navigate these trends using its proprietary first-party data and advanced targeting tools. 

“We enable brands to connect with travellers based on preferences like destinations, hotel types, and activities. For instance, Agoda Media Solutions can target family travellers or relaxation seekers looking for premium stays. We also offer on and off-platform solutions across Agoda’s social channels, ensuring brands can engage audiences wherever they are,” he stated. 

There is also a rise in travel experiences highlighted by influencers, as well as budget-friendly travel bookings, with Prashant stating, “We tap into rising interests like theme parks (13% of travellers) and budget-conscious travel, with 65% spending under $250 per night (Agoda, 2024). Additionally, the rise of social media and influencer marketing continues to shape how brands engage audiences. 

As a response to these rising trends, Agoda Media Solutions’ tools like branded travel guides, dynamic banners and social media retargeting with trend insights, will allow brands to resonate across the traveller’s journey. 

“Through innovation and data-driven strategies, Agoda ensures its partners stay ahead in 2025 and beyond,” he added. 

When asked what other things lie ahead for Agoda Media Solutions, Prashant added that they will continue to serve the needs of banks and fintech solutions but will also expand their focus to beauty, fashion and lifestyle brands, recognising their natural synergy with travel. 

“Agoda’s audience demonstrates high purchase intent, making lifestyle brands a strong category for partnerships. We will help these brands create impactful campaigns that resonate with travellers planning their next adventure,” he concluded.

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With diverse cultures, preferences, and digital behaviours across Asia-Pacific, tailored experiences ensure that brands engage travellers with relevant offers, inspiring content, and localized recommendations. By leveraging data-driven solutions like of Agoda Media Solutions, travel platforms like Agoda can help brands deliver the right message at the right time, enhancing customer engagement, driving conversions, and fostering brand loyalty. In a competitive and rapidly evolving travel landscape, personalisation is the key to standing out and creating lasting relationships with Asia-Pacific’s dynamic and tech-savvy travellers.

Singapore – The Singapore Tourism Board (STB) and travel platform Traveloka have signed a new one-year Memorandum of Cooperation (MOC), renewing their longstanding partnership to elevate visitor experiences across Southeast Asia.

The MOC reflects both parties’ commitment to innovation and regional travel recovery, moving beyond the confines of marketing campaigns and placing focus on data sharing, new product introductions, and enhancement of visitors’ travel experiences across multiple SEA markets.

In this new partnership, STB and Traveloka will work on targeting consumers through insights and data sharing. Both parties will exchange insights to develop more targeted promotional campaigns and tailored travel experiences that can drive impactful outcomes.

Additionally, both parties will also explore the introduction of new Singapore products and experiences on Traveloka’s platform.

STB’s MOC with Traveloka further underscores its commitment to promoting its ‘Made in Singapore’ campaign that highlights the unique and unexpected experiences one can only encounter in the country.

Through the partnership, STB will introduce new avenues for personalised and tailored experiences that elevate travel experiences and showcase Singapore’s diverse offering to a wider audience.

The MOC signing marks a joint commitment between STB and Traveloka to invest in marketing initiatives that focus on Indonesia and expand to Thailand, Malaysia, and Vietnam. Among these marketing initiatives are hosting influencer familiarisation trips and developing video assets for digital and social media production.

The signing ceremony was officiated by Melissa Ow, STB’s chief executive, and Caesar Indra, president of Traveloka.

Speaking on the partnership, Indra said, “Singapore holds a prominent position as one of the top outbound destinations, as we saw a notable rise in search and transaction for all products from Thailand, Indonesia, Malaysia, Vietnam, and the Philippines of nearly 80% during 2023 compared to the previous year.”

“We are excited to continue our partnership with STB to bring greater value to our customers. We are committed to providing more benefits and fulfilling consumers’ holiday aspirations, including their Singapore vacation plans, and this collaboration marks an exciting chapter in enriching experiences for our customers,” he added.

Terrence Voon, executive director of Southeast Asia at STB, also said, “Traveloka has been an important and valued partner since our first collaboration in 2019. As travel continues to recover in the region, our partnership will help to unlock the rich tourism potential of Southeast Asia, help us understand our customers better, and strengthen Singapore’s position as a leading destination for regional travellers.”

Prior to this partnership renewal, STB previously partnered with Traveloka and Trans Digital Media in 2022 for its ‘SingapoReimagine’ recovery campaign that welcomes Indonesian travellers to Singapore after the pandemic.

Singapore – According to the most current YouGov Surveys data, three out of every five Singaporean customers (61%) are members of at least one airline loyalty program. 

Singapore Airlines/Scoot KrisFlyer emerges as the preferred loyalty program, with nearly half (48%) of respondents members, much outnumbering Emirates Skywards (8%) and Cathay Pacific Asia Miles (6%), which rank second and third.

When asked which two major benefits they appreciate most as members of an airline loyalty program, more than half (55%) stressed the importance of redeeming their miles for discounted or free trips.

Approximately 38% of people consider seat upgrades to be the most important benefit, while 27% value airport lounge access, making up the top three most desired perks.

Travel savings on hotel bookings (20%) and more luggage allowance (18%) are the most popular incentives, outranking bargains on retail purchases (13%), priority boarding (12%), and dedicated customer service (6%).

Although the relative popularity of certain benefits is stable across genders, women have a significantly higher preference for redeeming miles for discounted or free flights (60% vs. 51%), while men prioritise airport lounge access (32% vs. 22%).

The most popular reward across various generations of airline loyalty club members is receiving discounts or redemptions on flight tickets, with Millennials indicating a particularly strong preference (62%). Furthermore, when compared to members of other age cohorts, Gen Z members of airline loyalty clubs are significantly more likely to value additional luggage capacity (23%).

When asked how they typically decide on foreign travel bookings, nearly half (47%) of airline loyalty program members said they start by researching possibilities among airlines with whom they have loyalty membership. 14% of this group said they generally limit their options to flights offered by those specific carriers.

Approximately one in every five people (21%) like to first look for flights that match their vacation plans before using their loyalty membership to narrow down the available possibilities. 

Nonetheless, 29% of respondents said their airline loyalty program membership has no bearing on their international flight ticket purchases.

Furthermore, men are substantially more likely than women to prioritise airlines where they have a loyalty membership at the start of their search for foreign flight tickets, with percentages of 51% and 41%, respectively.

Significantly, more than a third of Baby Boomers (35%) said their airline loyalty memberships have no influence on their selections to purchase overseas flight tickets.

Singapore – L’Oreal Travel Retail Asia Pacific and Alipay+ have entered into a partnership in a move to thoroughly understand consumer insights and purchasing behaviours across regions. L’Oréal Travel Retail Asia Pacific is the first beauty company to partner with Alipay+, a partnership that has started since 2020 in Hainan and Macau.

Through this partnership, the two entities have now expanded to reach over 100 million outbound Chinese travellers in global destinations, starting with great achievements during October Golden Week in Thailand and Dubai. 

The advanced digital solutions of Alipay+ technology, partnered with L’Oréal’s mega portfolio of brands in both online and offline touchpoints, connect global shoppers to traveler-centric brand experiences.

Moreover, the partnership aims to meet constantly evolving consumer preferences for seamless shopping while travelling and enriches the traveller experience with personalised beauty needs and offers for them.

Tao Zhang, managing director at L’Oréal Travel Retail Asia Pacific, said, “his collaboration between L’Oréal Travel Retail Asia Pacific and Alipay+ is a significant leap forward for the new Trinity between brands, retailers, and platforms. In an era where the travel retail landscape is undergoing transformative changes, we seek to captivate modern travelers by offering them a seamless shopping experience empowered by deep insights and digital technology; at the right place, right time.”

Meanwhile, Joyce Lui, chief marketing officer at L’Oréal Travel Retail Asia Pacific, commented, “Since the start of the collaboration, we have onboarded more than 10 brands with over 50 activations in just one year, scaling this to reach our global shoppers. For the first time, in-depth insights shared collectively by both parties can enable more precise and enjoyable end-to-end journey for travellers.”

Cherry Huang, general manager of Alipay+ Offline Merchant Services at Ant International, said, “Travelers today have greater expectations in the way they engage brands as they travel the world, particularly in the use of technology to enhance their experience. As we strengthen our partnership with L’Oréal Travel Retail Asia Pacific, not only can we offer immediate benefits of convenient payments and exclusive rewards, we are also looking to the future to further personalize the shopper experience, both online and offline.”

Manila, Philippines – Philippine Airlines (PAL) joined forces with travel technology company Expedia Group to launch its one-stop travel website, PAL Holidays, that offers travellers a convenient and comprehensive platform for all their travel needs.

Powered by Expedia Group’s White Label Template technology, the all-in-one travel website is designed to help passengers effortlessly plan and book their entire journey with PAL.

PAL Holidays offers a convenient location for passengers to book all their travel essentials, including their PAL flights, hotel accommodations, transportation, and other travel activities. This means that travellers can tailor their preferred itinerary without the hassle of having to juggle multiple booking websites.

The partnership between PAL and Expedia Group will also allow travellers using the new platform to access over 900,000 properties worldwide. The global travel platform brings with it a wide selection of accommodations that fit a traveller’s preferences and budget.

In line with this launch, PAL Holidays will also feature exciting promotional deals and exclusive offers aimed at encouraging travellers to explore more destinations with their loved ones.

The launch of PAL Holiday marks a significant milestone for the airline in its commitment to enhancing the travel experience of its valued customers. The new site is now live in the US, Canada, Australia, and the Philippines.

Bud Britanico, VP for Sales at Philippine Airlines, said, “We are thrilled to introduce PAL Holidays, our new one-stop booking platform that simplifies and enhances the travel planning process for our passengers. By partnering with Expedia, we are confident that our customers will enjoy unparalleled access to a superior range of great offers for hotels, experiences, and transport that can go together with the Philippine Airlines flights that they book. PAL Holidays reflects our dedication to providing exceptional travel experiences, and we look forward to serving our customers in a more convenient and efficient way.” 

Meanwhile, Greg Schulze, senior vice president for strategic travel partners at Expedia Group, also shared, “We are thrilled to team up with Philippine Airlines for PAL Holidays. We share the same vision of transforming and easing the way travellers plan and book their journeys. With our combined expertise and service, we are excited to offer a seamless travel platform that will be of great help to travellers.” 

Singapore – Experience and travel services platform Klook launched its ‘Klook Kreator Program’ to inspire people to invest in travelling and unique experiences. 

‘Klook Kreators’ is an industry-first influencer affiliate program with social media at its core that aims to inspire people to travel through its social media campaigns.  

The program will enlist over 1,000 influencers who are expected to release fun travel content on their own social media accounts to encourage the next generation of travelers to invest in trying unique experiences. 

The program comes as Klook doubles down on its social content marketing expertise as part of its 9th anniversary. The company is redirecting its advertising budget from conventional media channels to digital content creators in what would be the brand’s first social and user-generated content (UGC)-powered online sales campaign. 

Klook’s 9th birthday coincides with the year-end travel season, which inspires its travel festival offerings. The company’s celebration giveaways will include deals and discounts for tickets across 14 destinations worldwide, joy saver vouchers for trip bookings, and a trivia travel game in exchange for an all-expense-paid trip in Asia, all with the aim of encouraging people to travel and satisfying their wanderlust. 

The company’s extravagant giveaways and promotions are also tied to the remarkable growth in annual gross booking value, which totals $3b. Klook has witnessed a threefold increase since 2019, despite the pandemic restrictions. 

Eric Gnock Fah, COO and co-founder at Klook, said, “We’re witnessing a profound shift in how the next generation of travelers find inspiration for their holidays. This transformation is no longer a trend, it’s the new normal, especially among Gen Z travelers in Asia Pacific who heavily rely on social media. To meet this demand for authenticity and immersive experiences, we’re significantly increasing our investment in digital content creators.” 

He continued, “Our focus isn’t just on any content, it’s about diving deep into user-generated content that’s mobile-friendly, snackable, authentic, and highly shareable—everything that ignites wanderlust and enhances travel experiences. As authenticity now shapes the way we travel, our aspiration is to build the world’s largest social travel community, facilitating exploration and discovery of destinations and experiences.” 

Speaking on the company’s remarkable growth, Ethan Lin, CEO and co-founder at Klook, also shared, “2023 is proving to be a record year of Travelsilience, where travel and resilience intersect. While we are in the early stages of travel recovery in Asia Pacific with persisting constraints in flight capacities, we’ve achieved astounding growth. Travelers are showcasing their resilience, and our business has surged threefold, primarily driven by a remarkable increase in spending—soaring by over 30% on our platform.”

“This growth is underpinned by the diverse variety of additional products and services we’ve introduced, ranging from rail and car rentals to staycations and even more unique experiences. We anticipate that by 2024, as flight capacity fully recovers and travel becomes more affordable, it will unlock even greater demand, further solidifying our position as the region’s leading experience-first platform,” he added. 

Singapore – AirAsia launched the “YASSS to Holiday Quickies” project, which aims to revive Singaporeans’ love of travel and adventure. 

Originally launched in 2019 as “Holiday Quickies,” this travel advertisement has sparked the desire to travel and adventurous spirit of many Singaporeans. AirAsia’s network of 130 destinations, including 15 direct routes from Singapore, has been embraced by tourists seeking the beauty of fast travel by enabling them to go on short, stimulating trips.

On Saturday, July 29, 2023, AirAsia launched PlayLive!, a voice-activation game on Clear Channel Singapore’s digital screen, where participants had a chance to win free flights by screaming “YASSS” for 10 seconds, enhancing AirAsia’s brand image as a lifestyle-oriented airline.

Speaking about the launch, Logan Velaitham, CEO of AirAsia Singapore, expressed, “We are excited to relaunch this successful campaign in Singapore with the return of our popular ‘YASSS to Holiday Quickies.’”

He added,  “What better way to reintroduce it than partnering with Clear Channel’s interactive voice-activation digital screen to not only get our guests to scream on top of their lungs for free flights, but also get our brand on top of their minds for future travel opportunities.” 

“As we are back in full swing with frequencies and capacities akin to pre-pandemic levels, with 15 destinations from Singapore, we look forward to flying Singaporeans to their much-needed and well-deserved holiday locations, always at the best-value fares possible,” Velaitham said. 

Singapore — Traveloka, Southeast Asia’s lifestyle super-app, recently celebrated its 10th anniversary, and to mark the special decennary event, Traveloka unveiled their first brand ambassador for Singapore, Singaporean actress Michelle Chong.

In anticipation of the said anniversary, the app has also refreshed its identity and value proposition, moving from Southeast Asia’s leading travel platform to becoming the region’s overall lifestyle super app.

Through Traveloka’s transformation to a lifestyle super app, the process was accelerated by Covid-19 as Southeast Asians emerged as global leaders in mobile connections with over 887 million connections, representing 132 per cent of the region’s total population. With such a mobile-first culture that readily embraces digital technologies, the platform realized the demand and opportunity for it to become a lifestyle brand.

Caesar Indra, president at Traveloka, said that the last 24 months have drastically reshaped the fundamental idea of travel and discovery. Indra continued by saying that consumers today have vastly different expectations — they prioritize convenience, safety, and personal wellbeing, which will enable them to truly enjoy and engage in activities. Traveloka has seen demand for travel and local experiences surge in the last few months and Traveloka is committed to providing seamless experiences, without the user having to leave our platform.

“As one of the first lifestyle super apps in the region, we are revolutionizing lifestyle services for millions of consumers in Southeast Asia, redefining how they live, play, and discover new adventures in their very own backyards and across the world,” Indra said.

On the topic of Traveloka’s new brand ambassador for Singapore, Indra commented, “Michelle couldn’t be a more natural fit for Traveloka. We are on a mission to fulfil the lifestyle aspirations of our users and redefine the idea of discovery with them. With her vibrant and outgoing personality, coupled with her affinity with Singaporeans, we are confident that our partnership with Michelle will bring Traveloka’s extensive lifestyle offerings and convenience closer to even more Singaporeans.”

Michelle Chong, brand ambassador for Traveloka, said, “I am very excited to come on board as Traveloka’s first brand ambassador. We haven’t been able to travel in the last two years and I can’t wait to rediscover the world with everyone again. Besides bringing everyone on a journey and adventure with me to my favourite cities, I’m also looking forward to rediscovering hidden gems in our very own Singapore. Actually, Ah Lian might be your travel companion instead, because she confirm plus chop knows how to get the best deal and travel arrangements using Traveloka.”

As the region’s lifestyle super app, Traveloka currently offers users in Singapore an innovative and tech-enabled experience. From AI recommendations to a personalized chatbot, users enjoy a comprehensive and seamless experience on Traveloka. Beyond travel services, users also have access to experiences from attractions and workshops to beauty and spa options. As Traveloka strengthens its presence in Singapore, the company is committed to introducing end-to-end solutions for Singaporeans’ lifestyle needs.

Singapore — YouTrip conducted the Travel Intent Survey 2020 to analyze post-COVID-19 travel intentions of 6,000 Singaporeans. The survey aimed to understand the outlook of travel recovery and changes to travel behaviors of Singaporeans as a result of the pandemic.

First Travel Destination

With less than 6 months till the end of the year, slightly more than half of the respondents (54%) indicated that they’ll be traveling in 2020 as soon as travel restrictions lift. Another 20% of Singaporeans would be enticed to travel in 2020 if there’s an attractive promotion, suggesting that both border restrictions and prices spur travel recovery. Among Singaporeans with immediate travel intentions within 2020, millennial travelers aged 25 to 34 years old are the most adventurous (35%). Comparatively, only 22% of travelers aged 35 to 44 years and 11% of travelers aged 55 to 64 years old expect to travel within the year.

Caecilia Chu, Co-Founder and CEO of YouTrip said: “It’s encouraging to see signs of travel recovering after months of pent up demand. Within our community of users, many of them are avid travelers who I believe will be amongst the first movers for the initial travel recovery.”

Caecilia Chu, Co-Founder and CEO of YouTrip
Caecilia Chu, Co-Founder and CEO of YouTrip

Popular countries like Japan (23%), Thailand (12%), and Malaysia (11%) remain top choices for Singaporeans, followed by Australia (8%), South Korea (7%), Taiwan (6%), Mainland China (5%), New Zealand (4%), Indonesia (4%), and Vietnam (2%). As for COVID-19 hotspot countries, 25% more Singaporeans are willing to travel there in the first half of 2021 (40%) as compared to 2020 (15%), signaling a gradual recovery of tourism in the most affected countries.

The New-Normal in Travelling

As an indicator of the pent up demand for travel, 85% of Singaporeans are prepared to spend more on their next holiday. 4 in 10 Singaporeans are willing to budget 30% or more for their upcoming travel plans as a way to compensate previously canceled plans.

The Chief Economist from the International Air Transport Association (IATA), Brian Pearce estimates that flight tickets will cost 43% to 54% higher than previous prices due to in-flight social distancing policies. Even though Singaporeans have expressed their enthusiasm for their next holiday, most of them are value-driven when it comes to transport expenses. 72% of respondents said they will be deterred by higher flight ticket prices and would wait for promotional prices before making their travel plans.

This is echoed in 58% of respondents stating that promotional prices will entice them to resume traveling in 2020, further suggesting that Singaporeans are value-driven. “Pay Now, Travel Later” promotions seem to be a viable option for Singaporeans, with more than 70% indicating that they will be keen to purchase if the discounts are at least half-priced or more. Other factors that could influence their purchase include the flexibility of stay and eligibility for full refunds.

“We’re taking the time to anticipate and understand the new-normal of travel, and the different ways it’ll impact travelers. With this understanding, YouTrip will be ready to better serve our users’ needs once travel resumes,” Caecilia adds.

Alternatives to Travel Plans

In view of canceled travel plans in 2020, 28% of respondents stated that they’ll be saving the money instead. Local staycation (15%), shopping (14%), and visiting local tourist attractions (5%) are amongst alternative options for Singaporeans.

Kuala Lumpur, Malaysia – Agoda has launched its biggest integrated campaign, “GoLocal”, aimed at stimulating domestic tourism across its Asia Pacific and global markets, and has signed up thousands of hotel partners in the pre-launch phase.

Accommodation providers opting into Agoda’s GoLocal initiative are set to benefit from its multi-channel approach to helping partners reach and convert travelers looking for great domestic travel deals. In its largest domestic initiative, Agoda has developed a fully integrated sales and marketing campaign to support its GoLocal program, investing in coordinated social media campaigns, digital brand activations and video content, and targeted public relations activities, as well as bespoke customer marketing and a dedicated landing page www.agoda.com/golocal. 

Agoda GoLocal Social Media

“We soft-launched this initiative over the past month to gauge the appetite for support of domestic travel promotions, and the enthusiasm has been beyond our expectations. We have now officially launched GoLocal and already have thousands of hotel and Agoda Homes partners around the world working with us to share great deals with people who want to start traveling again.  Our pre-launch GoLocal early adopters are significantly outperforming other providers within the domestic travel sector across the region, and so we are confident this GoLocal initiative will continue to generate even more bookings,” explained Errol Cooke, Vice President Partner Services, Agoda.

Partners signing up to GoLocal are offering up special domestic deals.  In return, participating partners will be featured across various Agoda product and marketing touchpoints, strategically identified to maximize impact of the campaign. These include the exclusive agoda.com/golocal landing site for domestic travel, GoLocal badges to highlight participating properties on Agoda, plus exciting brand and performance marketing activities.  Strategic partnerships with key verticals will highlight and promote partner hotels and properties, further extending the reach of the campaign.

“As restrictions on travel ease, we want the GoLocal campaign to stimulate domestic travel demand across Asia Pacific and beyond, by using creative content and messaging to inspire as many travelers to explore their own countries, reconnect with local culture and discover hidden gems. We will encourage them to safely learn to travel again and help our customers to find the widest choice and best value deals to do so. We’re going all out to make this campaign a true success, so our partners can ride this wave of increasing demand, and strive for better times ahead,” said Cooke. 

The GoLocal consumer campaign launches with a global brand film, distributed digitally in key markets.  The film, a love letter to travel told from the perspective of a wise experienced traveler, encourages more mindful travel as we explore the world nearby. 

Agoda | Explore the World Nearby | #GoLocal