Singapore – Global media network Omnicom Media Group (OMG) has launched a new service Transact, an end-to-end consultation and strategy service for eCommerce brands which will be offered in Asia Pacific.
Through the service, eCommerce brands will be given consultative support and capabilities spanning commerce strategy, media, marketplace investment as well as store management in leading eCommerce platforms such as Lazada, Amazon, TMALL, and eRetail, which also includes advisory in content and merchandising.
OMG’s Transact solution will be backed by eCommerce consultants and omnichannel retail specialists in 25 markets. It will also be supported by dedicated teams from around the region.
With Transact, OMG will be leveraging its people-based precision marketing and insights platform Omni.
“With Asia-Pacific leading the global eCommerce growth charge, we have a proven blueprint in Transact to help brands grow their online sales by maximizing reach, exposure, and profitability across all online models and channels,” said Tony Harradine, CEO for APAC.
‘‘Given that eCommerce is accelerating as a result of COVID-19, it is imperative for brands to stand out on the digital shelf, and with Transact, we are able to isolate elements within the eCommerce value chain to deliver incremental growth for clients,” he added.
OMG’s associate agency PHD has already integrated Transact into its existing commerce offering in APAC in partnership with eCommerce retailers that are part of its proprietary platform Omni Studio.