Tag: Tourism Authority of Thailand

Thailand – Creative agency CJ Worx has revealed its involvement in bringing together HBO and the Tourism Authority of Thailand (TAT) for a sponsorship tied to the third season of the critically acclaimed series ‘The White Lotus,’ highlighting Thailand as the backdrop for the upcoming installment.

The third season of ‘The White Lotus’ will highlight Thailand’s rich culture, luxury, and natural beauty. Filming will feature locations like Phuket, Bangkok, and Koh Samui, showcasing the country’s renowned hospitality, cuisine, and heritage.

For this landmark partnership, CJ Worx took on the role of a strategic business consultant, providing insights and connections that brought a bold idea to life. This highlighted the agency’s commitment to a vision that goes beyond traditional advertising.

The collaboration has attracted attention from major global media outlets, highlighting Thailand’s appeal as a top-tier destination. CJ Worx views this milestone as an example of its ability to facilitate meaningful partnerships and create impactful opportunities.

A spokesperson from CJ Worx commented, “This collaboration reflects our commitment to going beyond creativity, stepping into the realm of strategy and business consultancy. We are deeply honoured to have played a role in this achievement, which demonstrates that we are not just creators but enablers of impactful global partnerships.”

Thailand – The Tourism Authority of Thailand (TAT) has tapped creative agency BBDO Bangkok for its latest ‘Meaningful Relationship’ campaign that places Thailand as the ultimate destination for sustainable tourism.

TAT’s new campaign features a breathtaking narrative film that challenges all preconceived notions of Thailand, shifting the spotlight from brief encounters to profound, enduring bonds with the country.

Titled ‘I Have a Relationship in Thailand’, the film created by Cannes Lions Winner Thay Littichai moves beyond the typical tourist experience and unveils the truth that relationships forged in Thailand are far from brief affairs. Rather, they are profound, enduring, and immensely enriching experiences that set the stage for a captivating tale of a lifetime.

The campaign aims to position the country as a top destination for sustainable tourism, targeting a whopping 947,000 visitors from the UK by the end of 2024. It spotlights the vibrant tapestry of Thailand’s diverse and culturally rich landscape and fosters a deeper understanding and appreciation of what it can offer.

TAT aims to provide tourists with an experience that is more than just visiting a destination but also embarking on a transformative journey of discovery and connection, with Thailand as the perfect partner.

Thasorn Boonyanate, chief creative officer at BBDO Bangkok, shared, “When we pitched this project, we knew we weren’t just competing against other agencies; we were up against other countries in the game of capturing love. If travel is a passionate affair, then Thailand is the long-term partner who offers affectionate warmth from the sun, peace with the serene embrace of the sea, and the strength and support of the mountains. We have unwavering confidence that this campaign will play a pivotal role in seducing tourists to fall head over heels for Thailand.”

Nithee Seeprae, deputy governor for marketing communications at TAT, also said, “Our “Meaningful Relationship” film is an integral part of our latest communication campaign, designed to ignite wanderlust in globetrotters worldwide. We want every traveller to indulge in meaningful connections with every aspect of Thailand, be it the locals, the communities, nature, or unforgettable, one-of-a-kind experiences.”

Bangkok, Thailand – With the tourism industry in Thailand reopening recently, the Tourism Authority of Thailand (TAT) has launched a new campaign via BBDO Bangkok which depicts a trilogy of cinematic trailers, from adventure, to romance to an action-packed sci-fiction, where the viewer follows the different characters on their unique, but thrilling journeys through Thailand.

Knowing that tourists love to share their travel experiences on social media, BBDO Bangkok wanted to build on this and simply invite people to come to Thailand and “Write Their New Chapter” in cinematic style, as Thailand writes theirs.

This campaign is just the beginning of Tourism Authority of Thailand’s marketing push. Furthering the promotion of this new campaign, BBDO Bangkok is releasing thematic key visuals, Instagram filters in the style of movie release posters, and tour packages to encourage tourists to come to Thailand to create and share their new chapters using hashtags like #AmazingNewChapters and #AmazingThailand.

Speaking about the ad concept, Thasorn Boonyanate, chief creative officer at BBDO Bangkok told TAT that they are not coming here to pitch against other agencies, but rather to pitch against other countries. For him, travellers need to revisit Thailand to see that nature, hotels, and restaurants have revived.

“People love to record special moments on their phones, whether it’s a story on Instagram or a video on Facebook. Just like movie genres, what they capture can be adventure, romance, or pure comedy. Drawing inspiration from our campaign, and using tools like our new filters, we want them to take on the role of film producers, create and tell their stories, and share this chapter of their lives with the world,” Boonyanate said.

Meanwhile, Yuthasak Supasorn, governor at TAT, commented, Representing film, this latest TVC is a new approach we are taking to communicate the ‘Amazing New Chapters’ message and to engage tourists around the world through a cinematic perspective to show them Thailand has a multitude of holiday possibilities in which there is something for all.” 

He added, “We want to inspire tourists to explore our wonderful country and to create their own amazing chapters during their stay and premier these films with not just friends and family, but the rest of the world.”

Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has announced a collaboration with the National Astronomical Research Institute of Thailand (NARIT) to launch a tourism initiative to promote dark sky tourism and raise awareness on light pollution and the preservation of quiet and dark skies.

The project, named ‘Amazing Dark Sky in Thailand’, will provide support on creating memorable astronomy travel experiences through stargazing tours based on user-friendly knowledge.

In addition, ‘The Amazing Dark Sky’ in Thailand project has thus far listed 12 locations up and down the country that pass the criteria to achieve a dark sky conservation area status. TAT has also launched a travel guide with recommended stargazing travel routes and all need-to-know astronomical knowledge in an easy-to-understand format.

Yuthasak Supasorn, governor at TAT, said, “We are promoting astronomy tourism or dark sky tourism as another new tourist experience, that is in line with the ‘Visit Thailand Year 2022-2023: Amazing New Chapters’ campaign. Tourists who are fond of watching the stars, and astronomical phenomena like meteor showers and eclipses when they occur, can do so and combine this with other tourism attractions and activities at different locations around Thailand.”

Meanwhile, Saran Poshyachinda, executive director at NARIT, commented, “A dark sky conservation area needed to be an open space where the surrounding sky could be observed freely enough from light pollution, and where prominent celestial objects were visible to the naked eye. There must be personnel in the area able to provide tourists with basic astronomical knowledge, as well as facilities like restrooms, restaurants, and accommodation.”

Bangkok, Thailand – ​The Tourism Authority of Thailand (TAT), together with the provinces of Chanthaburi, Rayong, and Si Sa Ket, has launched the ‘Amazing Thailand Metaverse: Amazing Durian’ project, a new virtual travel experience specially created to attract a new sector of tourists especially durian lovers, cryptocurrency enthusiasts, and high-disposable income tourists to the country.

The ‘Amazing Thailand Metaverse: Amazing Durian’ uses Web 3.0 technology and the application of digital assets to promote tourism to connect the virtual world and the real world together. It aims to help business operators such as Thailand reopen, and to upgrade technical capabilities in the tourism industry.

TAT said that durian was chosen as the pilot focus for the project due to the fruit’s international fame, and the fact that it is currently durian season in Thailand with Chanthaburi, Rayong, and Si Sa Ket is widely known for their production of the fruit. 

Participating orchards in the project include Suan Arun Burapha and KP Garden in Chanthaburi, Lamai Garden and Suphattra Land Park in Rayong, and Ing Than Park in Si Sa Ket, with more orchards expected to join. These orchards are well-known for producing many different Thai durian varieties, including the popular ones – Monthong and Chanee – and the local ones – volcanic and long lap lae, as well as the durian glycemic index (GI), which will all be available for tourists to explore in the virtual garden.

Moreover, TAT, in cooperation with the participating durian orchards and selected NFT creators, has created the NFT Collection Amazing Durian in Metaverse, for which tourists can purchase and collect within this durian season in Thailand until 31 August 2022. Aside from this special collection, tourists can also enjoy gamification whereby they can use tokens or items to upgrade their avatar’s abilities, and redeem e-vouchers for accommodation, tourism products, and services in the real world.

Yuthasak Supasorn, TAT’s governor, believes that the metaverse is a new era of the digital world, and TAT has identified world trends and consumer behaviour in line with this as an opportunity to increase the competitiveness of the Thai tourism industry. 

“It is an exciting way to resume business as Thailand reopens to foreign tourism in a sustainable manner, which is a key objective of the ‘Visit Thailand Year 2022: Amazing New Chapters’ campaign. Tourists will be encouraged to visit Thailand after enjoying their virtual experience,” said Supasorn.

The new project can be experienced by visiting www.amazingthailandmetaverse.com, where tourists can create their own avatar to explore a virtual durian garden that is designed based on an actual durian orchard without the need for any VR headsets.

Thailand – Airline companies Thai Airways and Thai Smile, as well as the Tourism Authority of Thailand (TAT), an organization of Thailand under the Ministry of Tourism and Sports, have signed a letter of intent (LOI) to promote Thai tourism in the Indian market at Thai Airways’ head office.

This collaboration aims to boost the recovery of Thai tourism businesses and the Thai economy after the pandemic. In addition to the collaboration in the Indian market, Thai Airways operates flights on over 34 continental and intercontinental routes in its summer 2022 schedule. Passengers may travel further with Thai Smile and Star Alliance member airlines.

Suvadhana Sibunruang, Thai Airways’ acting CEO, shared, “Thai Airways, Thai Smile, and TAT signed the LOI to enhance the travel experience and develop marketing activities for the Indian market, to offer passengers privileges and joint promotions especially for leisure, golfer, visiting friends and relatives, and wedding travellers, and to exchange the information in the tourism industry for sustainable development in the industry.”

Meanwhile, Napintorn Srisunpang, the vice minister of the Ministry of Tourism and Sports, said that the Indian market is a significant market in Southern Asia both in market size and tourist purchasing power, and this market is necessary for every country driven by a tourism economy.

“This collaboration is the opportunity to boost the recovery of the Indian market following the Air Travel Bubble agreement between Thailand and India. According to the Economics Tourism and Sports Division, Ministry of Tourism and Sports, in 2019, Thailand welcomed 1,995,516 inbound tourists from India, 24.85% higher, and earned THB86,372.01m, an increase of 27.45%. This reflects the potential of the Indian market,” said Srisunpang.

Tanes Petsuwan, TAT’s deputy governor for international marketing in Asia and South Pacific, said that as part of the ‘Visit Thailand Year 2022’ campaign, TAT will focus on quality inbound tourists from this particular market through celebrities and influencers marketing to the millennial target audience. 

“TAT Delhi and Mumbai offices will also notify local tour agents about Thailand’s immigration measures and new travel products and services to plan the joint promotion activities for luxurious tourists. In addition, Amazing Thailand Wedding EXPO 2022 will be held this month to boost wedding travellers later this year. Meanwhile, TAT is joining the South Asia Travel and Tourism Exchange (SATTE) 2022 in Delhi from 18 to 20 May 2022 to promote Thailand on its readiness for tourism aspect,” added Petsuwan.

Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has outlined its new marketing strategy in line with its ‘air travel bubble’ agreement with India, a major step forward in the planned recovery of what is one of Thailand’s important visitor source markets.

TAT is focusing on further building the Indian market with a particular emphasis on special interest groups with high spending; such as, weddings and honeymoons, golf, millennials, and digital nomads. Among the activities include familiarisation trips and business events.

To kickstart the marketing strategy, a fam trip for Indian travel agents and media is in Thailand from 15-22 February, 2022, to gain first-hand experience on tourism products and services on the Bangkok-Chiang Mai and Bangkok-Ko Samui travel routes, as well as discuss business with local suppliers in a trade meet event.

Tanes Petsuwan, deputy governor for international marketing for Asia and the South Pacific at TAT, said, “Thailand was a very popular destination for Indian travellers before the COVID-19 pandemic, and there is every indication this appeal will continue. Significantly, the proposed Thai-Indian Air Travel Bubble arrangement will help enhance the image of Thailand as the preferred destination for Indians wanting to travel abroad.”

TAT will also head up the Thailand presence at India’s largest tourism promotion event – South Asia Travel and Tourism Exchange (SATTE) 2022 – scheduled for 18-20 May, in New Delhi. It will also arrange a product presentation event to provide travel agents from key cities in the South and West of India.

Following the materialisation of the ‘Thai-Indian Air Travel Bubble’ arrangement and the reopening of commercial flights between the two countries, TAT will join hands with airlines to co-organise networking sessions in key cities in the North of India, including New Delhi and Kolkata to further promote Thailand’s latest tourism products and services.

Petsuwan added, “With the TEST and GO entry scheme having been resumed from 1 February, 2022, under which fully vaccinated travellers from any country can apply for a Thailand Pass, while the COVID-19 situation in India is vastly improving resulting in relaxed restrictions for international arrivals including returning Indians, TAT will actively target high quality Indian tourists to return to Thailand.”