Kuala Lumpur, Malaysia – Singapore-based marketing consultancy start-up, The Celeb Net’, has launched its first celebrity marketplace platform in Malaysia, with the aim to make celebrities more accessible and affordable for brands globally.
The platform is a one-stop platform that provides brands with the opportunity to secure celebrity endorsements easily and efficiently. It allows brands to filter celebrities via their campaign requirements and generate fee quotations immediately, essentially shortening the process from weeks to minutes.
Moreover, the platform also provides brands and celebrities with access to internal data analysis to ensure both parties are well-informed during the negotiation stages, all within the most competitive rates in the market.
The Celeb Net said that on-boarded celebrities are able to send pitches directly to registered brands from any country for collaborations, while brands can also immediately assess the offer with the celebrity’s current rate and customise the pitch according to preference.
Kevin Zhang, The Celeb Net’s founder, commented that they understand the challenges faced by brands and celebrities in this field, and they aim to cultivate a healthy ecosystem for brands and celebrities by introducing this transparent and seamless process.
“We are certain that The Celeb Net portal can transform and enhance the experience for brands and celebrities alike, as it is instant, direct, smart, and low cost,” said Zhang.
Meanwhile, Clara Cheong, The Celeb Net’s country head for Malaysia, shared that they see immense opportunity by expanding this business innovation in Malaysia.
“Through our portal’s large database and optimised features, we aim to be the platform that bridges the gap between celebrities and brands through Malaysia’s diverse and growing celebrity market,” said Cheong.
The platform is a subscription-based marketplace, with its basic plan priced at RM738, while the premium plan is priced at RM1380. It has registered over 60 local A-List celebrities on the platform, inlcuding Janna Nick, Ayda Jebat, Hairul Azreen, Amyra Rosli, and Tong Bingyu, amongst others, as well as big-name brands such as Rado, Ogawa, Maybank, and Sen Heng have also registered on the marketplace platform.