Tag: Thailand
Bangkok, Thailand – KFC Thailand has launched a new campaign to support the release of its limited-time menu item, Angry BBQ WingZ, positioning the product around a gradual “slow-burn” spice experience. Titled “Seems Not Spicy. Then Suddenly–Scorching,” the campaign is led by a commercial that depicts...
Bangkok, Thailand – Thailand is preparing a proposal to introduce a phased tax on high-sodium packaged foods in a move that aims to support broader efforts to address salt-related health disorders, such as hypertension and kidney disease. According to Rachada Wanichakorn, deputy director-general of...
Bangkok, Thailand – Tencent Cloud has entered a partnership with Thai e-commerce superapp Amaze to enhance the platform’s livestreaming capabilities, as both companies tap into the growing shoppertainment trend in Thailand. Through the collaboration, Amaze will integrate Tencent Cloud’s livestreaming...
Bangkok, Thailand – Nestlé (Thai) Ltd. has partnered with major retail chains to roll out a nationwide consumer campaign that aims to align consumer values with sustainability and nutrition practices. Titled “Nestlé GOODx3,” the initiative highlights products positioned as “Good for Wallet, Good for...
Bangkok, Thailand – SBCX’s digital lending platform FINNIX has partnered with influencer marketing company Tellscore to launch “The Creator Lab,” a programme designed to equip aspiring content creators with practical skills across the content production value chain. The initiative brought together selected...
Bangkok, Thailand – Thailand’s Provincial Electricity Authority (PEA) has launched a new integrated campaign, “Quick Click. Life Slick.”, in collaboration with Hakuhodo Bangkok, to support the rollout of five new services under its Sabuy Service digital platform. Fronted by Thai singer Joey Phuwasit,...
Hong Kong – Minor Food, a subsidiary of Thailand’s Minor International, is said to be considering a Hong Kong initial public offering (IPO) by the end of 2026, aiming to leverage the city’s deep capital markets and broaden its pool of potential investors. According to the Bangkok Post, Minor International’s...
Bangkok, Thailand – The KFC Foundation Thailand has launched a new awareness initiative under its ongoing “Bucket Search” programme, aimed at addressing the issue of out-of-school youth in the country. The latest campaign, titled “The Missing Figure: Student Sanders”, introduces a collectible art toy...
Bangkok, Thailand – New Zealand supplements brand BioActive+ launched its Valentine’s Day celebrations with an in-person activation at Siam Square One. The event also marked the launch of the brand’s new Concentrated Liquid Gluta. The event featured performances, giveaways, a photobooth zone, and exclusive...
Bangkok, Thailand – True Corporation has partnered with Myanmar-based entertainment platform Mahar to offer Myanmar digital content to subscribers in Thailand, targeting the country’s migrant community. The collaboration will allow users in Thailand to access Mahar’s catalogue of films, television series...
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