Tag: Thailand
Bangkok, Thailand – Nescafé has launched a music-led marketing campaign to support the reformulation of its Nescafé Blend and Brew Rich Aroma product, alongside a consumer activation set to take place at Rajadamnern Stadium later this month. Called “More, So You Can Go All Out,” the campaign positions...
Bangkok, Thailand – Central Pattana has announced a THB600m (USD18.9m) investment to launch its nationwide “Summer Fest 2026: Sound of Summer” campaign, which will run from 13 March to 10 May in Central shopping centres across Thailand. It is developed in collaboration with several partners, including...
Bangkok, Thailand – Pete Thasorn Boonyanate has been appointed as chief creative officer at Ogilvy Thailand, effective 1 March. He assumes the role following the departure of Gumpon Laksanajinda, who stepped down after a 25-year tenure with the company. Prior to joining Ogilvy Thailand, Boonyanate served...
Bangkok, Thailand – Tourism Authority of Thailand (TAT) is set to roll out an updated version of its Amazing Thailand mobile application on 15 March, developed in collaboration with Mastercard. The revamped application will introduce an AI-powered chatbot designed to provide real-time assistance and...
Bangkok, Thailand – True Plookpanya, under True Corporation, has partnered with the Autistic Thai Foundation to launch the fourth Autism Digital Learning Center in Thailand, located at Wat Huai Mu School in Ratchaburi province. The initiative aims to expand digital access and life-skills training for...
Bangkok, Thailand – KLeasing, the automotive financing arm of Kasikornbank, has launched a music-led marketing campaign titled “K OK Na Kha” as part of efforts to broaden consumer reach and strengthen brand visibility. The campaign accompanies K OK, a digital solution that enables KLeasing customers...
Bangkok, Thailand – KFC Thailand has launched a new campaign to support the release of its limited-time menu item, Angry BBQ WingZ, positioning the product around a gradual “slow-burn” spice experience. Titled “Seems Not Spicy. Then Suddenly–Scorching,” the campaign is led by a commercial that depicts...
Bangkok, Thailand – Thailand is preparing a proposal to introduce a phased tax on high-sodium packaged foods in a move that aims to support broader efforts to address salt-related health disorders, such as hypertension and kidney disease. According to Rachada Wanichakorn, deputy director-general of...
Bangkok, Thailand – Tencent Cloud has entered a partnership with Thai e-commerce superapp Amaze to enhance the platform’s livestreaming capabilities, as both companies tap into the growing shoppertainment trend in Thailand. Through the collaboration, Amaze will integrate Tencent Cloud’s livestreaming...
Bangkok, Thailand – Nestlé (Thai) Ltd. has partnered with major retail chains to roll out a nationwide consumer campaign that aims to align consumer values with sustainability and nutrition practices. Titled “Nestlé GOODx3,” the initiative highlights products positioned as “Good for Wallet, Good for...
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