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Tag: Technology

MARKETECH-PHOTOS-_1_
La-Z-Boy teams up with InMoment to elevate omnichannel customer experience strategy 
Posted on August 30, 2023
by Aliza Carmona
International furniture producer La-Z-Boy has selected experience improvement (XI) solutions provider InMoment’s omnichannel listening XI platform to further drive customer loyalty and satisfaction.
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GroupM taps SeenThis as global partner for media decarbonisation efforts
GroupM taps SeenThis as global partner for media decarbonisation efforts 
Posted on August 25, 2023
by Teddy Cambosa
The collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.
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Infosys launches AI-powered match analysis tool with tennis icon Rafael Nadal
Infosys launches AI-powered match analysis tool with tennis icon Rafael Nadal 
Posted on August 25, 2023
by Teddy Cambosa
Marking Nadal’s first ever collaboration with a digital company, Infosys and his coaching team are developing an AI-powered match analysis tool with real time availability to simultaneously track insights from his live matches, when he is back on tour, along with historical data from his earlier mat...
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Yahoo acquires Commonstock to enhance Yahoo Finance features
Yahoo acquires Commonstock to enhance Yahoo Finance features
Posted on August 24, 2023
by Teddy Cambosa
The acquisition advances the power of community for Yahoo Finance and accelerates the brand’s strategy to deliver unparalleled retail investing resources, solutions and experiences to investors of all skill sets and levels.
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MARKETECH-PHOTOS-_6_
Reddit launches new first-party ad measurement tools to measure campaign effectiveness for advertisers
Posted on August 24, 2023
by Aliza Carmona
Social news platform Reddit introduced Reddit Brand Lift and Reddit Conversation Lift, its two brand new, first-party measurement solutions that will help advertisers quantify the incremental impact and overall effectiveness of campaigns on the platform.
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SeeHer, Comscore to launch industry-first gender equality measurement tool for digital platforms
SeeHer, Comscore to launch industry-first gender equality measurement tool for digital platforms
Posted on August 23, 2023
by Teddy Cambosa
Working in conjunction with SeeHer, Comscore created a new way for brands and advertisers to understand the significance of gender equality for their target audiences from their behavior, interests, and attitudes by embedding gender equality attributes in the Comscore Plan Metrix Suite.
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Bazaarvoice, Zendesk integrate UGC program for improved customer service
Bazaarvoice, Zendesk integrate UGC program for improved customer service
Posted on August 22, 2023
by Teddy Cambosa
The Bazaarvoice and Zendesk integration enables users to build a user generated content program that efficiently responds to customer reviews and questions at scale while delivering support as well.
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The Works unveil set of principles for generative AI implementation
The Works unveil set of principles for generative AI implementation
Posted on August 21, 2023
by Teddy Cambosa
Labeled as ‘trust marks’, these principles are an industry first that aims to signify the extent of human and AI contributions in crafting ideas and strategies.
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Metro Pacific Tollways’ MPT Mobility acquires AXA Partners’ AACI
Metro Pacific Tollways’ MPT Mobility acquires AXA Partners’ AACI
Posted on August 17, 2023
by Teddy Cambosa
This strategic move reinforces MPT Mobility Corporation’s commitment to improving the mobility landscape in the country by providing comprehensive technology-based solutions which address transport and mobility challenges and enhance the travel experience of motorists and commuters.
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Majority of commuters in APAC prefer public transports with integrated payment solutions: report
Majority of commuters in APAC prefer public transport with integrated payment solutions: report
Posted on August 16, 2023
by Teddy Cambosa
The study surveyed commuters across Australia, Indonesia, Japan and Singapore, with 96% of respondents expecting public transport providers to offer contactless payment methods, and 65% of respondents likely to use a contactless payment option for their public transport needs.
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