Tag: Technology
Through this partnership, advertisers and agencies buying through Yahoo’s DSP will now have access to the PMPs that rank in the top 25%, helping them ensure their ad campaigns are in line with their larger sustainability efforts.
Icon Agency has announced three senior appointments, with Dr. Jason Guo as the new chief technology officer, Andrew Mackay as executive director of digital, and Isaac Townsend as lead developer, to strengthen its presence and bolster its digital capabilities in Australia.
This is in line with the Eagle Eye’s continued expansions in the UK, Taiwan, and Australia, as well as their upcoming launch of ‘Eagle AI’ in 2024, an AI offering building on the company’s previous capabilities.
With 500 Global’s funding, NexMind will be expanding their product offerings and accelerate customer acquisition along with the launch of Text2Social, a new feature that allows users to generate social media posts across multiple channels.
IPG Mediabrands, the media holding company within Interpublic Group, announced the launch of its newest tech-driven performance unit, KINESSO, which delivers real intelligence to move brands forward.
Scope3, the pioneer of data-led solutions to decarbonise media and advertising, has launched universal access to industry emissions data on their platform to increase visibility into digital advertising’s carbon emissions.
The new technology allows advertisers using Taboola to evolve beyond manual and time-consuming cost per click bidding strategies by simply specifying a budget and having Taboola’s algorithm automate the bid to drive conversions efficiently.
The SoftServe Generative AI Lab will support research and development projects in a variety of areas, including model improvement, domain adaptation, multimodal Generative AI, cost-performance enhancements, operational management (LLMOps), and other facets. Its goal is to combine various technologies...
OpenAI's ChatGPT has already been fully integrated into the company's suite of fully modular software solutions. By enabling marketers to integrate Generative AI capabilities into their Sitecore-driven marketing technology stack, this new feature, powered by Microsoft Azure OpenAI Service, improves efficiency,...
The agreement builds on twenty years of collaboration in the region between the two companies and will see them working together to help customers drive down their IT carbon footprint and emissions.
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)