Tag: Technology
zujuGP, a digital football platform managed by businessman Kiat Lim and fronted by global football superstar Cristiano Ronaldo, has officially launched ‘Kickoff by Zuju’, a first-of-its kind, real-time second-screen fan experience that enables fans to play along during a live football match.
Through this integration, Twilio clients will be able to use OpenAI's GPT-4 model to fuel new generative capabilities in ‘Twilio Engage’, the company's multichannel marketing solution built on the segment customer data platform, as a result of this integration.
SnapGPT’s ease of use allows enterprises to eliminate costly IT backlogs and accelerate the development of new business processes, all in a secure environment. Moreover, SnapGPT is a combination of large-language models, proprietary AI-powered integration automation and data and security controls.
As consumer shopping preferences and behaviours evolve, Shiseido Americas will be using the assistance of Amperity in bringing a comprehensive solution to managing multiple data sources across its various brands to advance their marketing goals.
These digital collectibles mark the first time for Philippine Airlines to enter the blockchain industry, with these digital collectibles possessing customer benefits as well as access to the Philippine Blockchain Week event.
The InfoBrief by Infobip and IDC suggested that the potential of conversational commerce is now being employed and recognized, with tools such as CPaaS and SaaS enabling businesses to provide a seamless, customer journey that's visible across multiple touchpoints.
Global independent programmatic DOOH adtech Hivestack, has introduced a solution called the ‘Verified Impression Multiplier’ for digital out-of-home (DOOH) advertising in specific regions across the Asia-Pacific (APAC) region.
Aiming to bring Sonos’ brand platform, “nothing feels like Sonos,” to Australia, Amplify’s creative theme employed the concept of ‘frisson’ which translates to goosebumps in French, defining the immersive sound’s ability to evoke deep emotions and elicit physical sensations.
Through this, Hello Kitty fans will have the opportunity to create their own communities and connect with their favourite characters in a brand-new virtual world by visiting the digital destination within the MetaGaia app.
Last quarter, advertisers threw away $77.1m from their ad spend budgets, which represents an average of 40% wastage across total audited media spend, compared to more than $104 million between January and March 2023.
