Japan – Apple, in partnership with TBWA\Media Arts Lab Tokyo, has unveiled its latest campaign celebrating the remarkable creativity and innovation of Japanese university students, spotlighting their achievements through dynamic extracurricular groups.
Titled ‘Mac for Students’, Apple’s campaign celebrates the ingenuity and innovation thriving within Japan’s university extracurricular groups, known as “circles.” These student-led teams are breaking new ground in fields such as hybrid rocket engineering, stop-motion animation, game development, and sports analytics.
The campaign showcases how Mac and iPhone empower students to bring bold ideas to life and collaborate creatively. Whether mastering engineering with Fusion 360, crafting art with Adobe Creative Suite, or analysing sports with SPLYZA Teams, Apple’s new campaign spotlights Mac as the ultimate tool for innovation across disciplines.
Directed by Koichi Tokuhira, the campaign spotlights four university circles: SARD from Muroran Institute of Technology (Hybrid Rocket Engineering), studioJACA from Tama Art University (Stop-Motion Animation), freshmeeeeeeen from Osaka Electro-Communication University (Game Development), and ULTIMATES, the Women’s Lacrosse Team from Rikkyo University (Sports Analytics).
The campaign features students sharing their stories, showcasing how they achieved groundbreaking work with Mac. It debuts on January 2 during the Hakone Ekiden broadcast, a historic New Year’s marathon relay symbolising the teamwork and determination that