Tag: Superloop

Australia – Challenger ISP Superloop has teamed up with Leo Burnett Australia and Zenith Australia to launch a bold new campaign, urging Australians to take a stand against overpriced and slow internet by reviving the iconic planking meme from the early 2010s.

The campaign was inspired by research from Leo Burnett Australia, which found that many Australian households are using internet speeds comparable to those of American families 12 years ago, when the planking meme was popular. With no clear benchmark for high-speed internet, many Australians have accepted slow, outdated connections as the norm.

Superloop’s campaign urges Australians to ditch slow internet. The 30-second hero film shows people planking in awkward spots, symbolising how outdated internet and high prices have left them ‘stuck in 2011.’ Directed by Gustav Sundström and produced by Hooves, the film highlights Superloop as a network built for the fast future of the internet.

Ben Colman, chief marketing officer at Superloop, said, “Superloop is about delivering exceptional internet speed at outstanding value. However, Australians have been stuck paying high prices for internet speeds of yesteryear. We wanted to take this opportunity to challenge Australians to stand up to their internet providers by making the switch to Superloop—all packaged up in a cheeky and playful approach to get their attention.”. 

“This work is yet another demonstration of the game-changing connected platform we’ve got at Publicis Groupe Australia. Leo Burnett Australia and Zenith Australia’s partnership has been critical in building exceptional and effective solutions for us at Superloop,” Colman added. 

Meanwhile, James Beswick and Rowan Foxcroft, associate creative directors at Leo Burnett Australia, shared, “Millions of people are still metaphorically stuck in ancient planking times. Clearly, what those people need is for Superloop to unshackle them from outdated internet and set them free.”

The campaign rolls out in October across major digital platforms, including OLV, YouTube, social media, and audio, with a second phase set to launch in the New Year.

Australia – Telecommunications company Superloop has launched its latest ad campaign in collaboration with Leo Burnett Australia and Zenith Australia, promoting its high-speed internet by cleverly aligning ad timings with famous sporting record speeds.

The ad campaign, titled ‘Ads at Record Speeds,’ deviates from the traditional 30- and 15-second spots by timing specific messages to the exact hundredth of a second to match famous sporting record speeds.

In conjunction with the world’s biggest sporting event, where speed is a crucial factor, the campaign has drawn inspiration from sport records such as the men’s 100m at 9.58 seconds, the women’s 50m freestyle at 22.93 seconds, and the women’s 200m cycling at 10.15 seconds. It also features a 2-hour and 35-second YouTube skippable ad celebrating the men’s marathon record.

‘Ads at Record Speeds’ is Leo Burnett Australia and Zenith Australia’s first work as an integrated offering for the Superloop brand. The spots, featuring Australian comedians Broden Kelly and Madeleine Stewart, will launch across TV, BVOD, social media, YouTube, and OOH platforms in Australia.

Ben Colman, chief marketing officer at Superloop, said, “Superloop is all about record-breaking internet speed at outstanding value. We’re on the internet, so we’re just joining the conversation at an opportune moment in the calendar. We like to play, so we’re always going to be a bit cheeky when we enter the chat.”

“This work is also another demonstration of the game-changing connected platform we’ve got at Publicis Groupe. It’s speed meets speed, with Leo Burnett and Zenith working together to build exceptional, streamlined solutions,” added Colman.

James Beswick and Rowan Foxcroft, associate creative directors at Leo Burnett Australia, also said, “Seeing as some people in Paris are attempting to do things at record speeds, we thought we’d challenge Broden and Madeleine to talk about Superloop’s incredible speeds at record speeds, too. Unfortunately for Broden, that involved him running a literal marathon whilst doing so.”