Philippines – Lifestyle destination developer Ayala Malls has forged a partnership with out-of-home (OOH) solutions provider Summit Outdoor Media to redefine customers’ retail experience.

The partnership leverages Ayala Malls’ high traffic and strategic locations to deploy Summit Outdoor Media’s suite of integrated OOH solutions. It aligns with Ayala Malls’ goal to solidify its position as an innovative mall developer, while Summit Outdoor Media aims to enhance customer experience through targeted content.

Through the collaboration, brands and advertisers can leave an impact and enrich shoppers’ experiences. OOH formats include interactive digital displays, experiential zones for brand interactions, and integrated mobile connectivity.

With the fusion of different formats, Summit Outdoor Media is expected to contribute to the ambience and engagement within Ayala Malls. 

The partnership is set to first roll out at One Ayala, targeting the commuters at the Makati transport hub.

The integration of OOH solutions will be made under the direction of Paul Birkett, chief operating officer at Ayala Malls.

“Ayala Malls’ vision is to shape inspiring environments that spark imagination and deliver personalised, immersive experiences. This partnership with Summit Outdoor Media allows us to expand the canvas upon which Ayala Malls, tenants, and relevant brands create visual brand identities which resonate with our unique customer demographics,” Birkett said.

“Our malls are intentionally designed to serve as a catalyst for meaningful connections between brands and consumers. Consumer journeys have shifted from a linear path to a dynamic, multi-touchpoint environment. Merchants and brand partners need to engage with consumers beyond their stores and owned channels, as consumers experience moments of influence at different stages and touchpoints. Having an extensive array of OOH solutions in Ayala Malls provides more opportunities for our merchants, brand partners, and consumers to meaningfully connect, engage, and interact,” Birkett added.

“We’re excited to partner with Ayala Malls to bring fresh, innovative out-of-home solutions to their spaces. By combining our creative and tech-driven approach with Ayala Malls’ premier retail environments, we’re opening new ways for brands to connect with people through immersive and experiential experiences,” Abigail Pe Aguirre, deputy head of Summit Outdoor Media, commented.

Manila, Philippines – Out-of-home (OOH) advertising technology provider Broadsign has been tapped by Summit Outdoor Media, the outdoor advertising arm of Summit Media, to leverage Broadsign’s content management and programmatic advertising solutions to advance its OOH services.

This marks the first time Broadsign is having a media partnership in the region. The technology will play a pivotal role in helping Summit Outdoor Media manage content and optimise ad campaigns across their broad range of OOH advertising inventory of large-scale LED video billboards, strategically located along prime highways in key cities across the Philippines.

Remi Roques, general manager for APAC at Broadsign, said, “Summit Outdoor Media is one of the largest OOH media operators in the Philippines, offering innovative ways to effectively reach local audiences through digital and traditional OOH advertising.” 

He added, “With the Broadsign platform, they’ll be able to scale and transform their offering, even as the OOH industry in the Philippines continues to rapidly evolve with the arrival of new cutting edge LED technology and programmatic advertising capabilities.”

Meanwhile, Abigail A. Pe Aguirre, deputy head for outdoor at Summit Outdoor Media, commented, “This partnership is a testament to our commitment to innovation and excellence. With Broadsign’s industry-leading technology, and Summit Outdoor Media’s extensive network of premium and iconic digital displays and traditional billboards, we believe that this collaboration will lead to transformative executions and campaigns for our clients.”