Marketing Featured APAC

B2B e-commerce group in China, ZALL, aims for global name with strategic rebrand

Singapore – Chinese B2B e-commerce group, ZALL Smart Commerce Group (ZALL), is eyeing to become the world’s leading global digital trade platform with its new strategic rebrand. The group aims to bring an open and interconnected B2B trading ecosystem between China and ASEAN.

ZALL currently serves around 30 B2B platforms in China, the United States, and Singapore, as well as millions of SMEs worldwide. It has also been investing in the development of next-generation intelligent trading platforms to help empower seamless data exchange across platforms integrating information, logistics, and capital flows across wholesale and commodities, retail trade, and logistics industries in China and Singapore.

The strategic rebranding aims to drive the rapid growth and development of industries and businesses through the use of its new trading methods and advanced technologies across B2B transactions, supply chain services, and digital cloud services. It also seeks to transform industrial value chains across Asia and enable businesses to improve overall efficiency.

Peter Yu, ZALL Smart Commerce’s executive vice president for Singapore, shared that as the world continues to adapt and rise up to the challenges posed by the pandemic, they wanted to focus their efforts on digital innovation, creating an even more resilient and sustainable global trade and supply chain ecosystem.

“This can be done by incorporating data and digital technologies into every part of the industrial value chain, from both the demand to the supply side. With our expertise in Artificial Intelligence, Big Data, and Blockchain, we believe we are well-positioned to help businesses worldwide adopt innovative technologies to succeed in the new digital world order,” said Yu.

Just recently, ZALL announced the launch of ‘Z-Block Gateway’, a blockchain Backend-as-a-Service (BaaS) solution that is both low-code and easy to operate and deploy across various industries and mainstream cloud servers.

The group has also recently partnered with one-stop global trading platform, Commodities Intelligence Centre, to offer ‘Know-Your-Counterparty’ and ‘Credit Info’ services to help SMEs manage their business risks by being able to verify and conduct due diligence on prospective business partners and counterparties before engaging in official dealings.