Marketing Featured Southeast Asia

Mediabrands launches creative content practice, MBCS, in Malaysia

Kuala Lumpur, Malaysia – IPG Mediabrands today announced that it is expanding its creative content capabilities with the launch of Mediabrands Content Studio (MBCS) in Malaysia. The media-born and audience-informed agency will support Mediabrands agencies including UM, Initiative, and Reprise. In addition, the company will offer a holistic suite of services and develop cutting-edge tools to enhance and bolster Mediabrands’ content and production offerings.

MBCS is a media-fueled content practice designed to network and grow Mediabrands’ content and creative capabilities across the world. MBCS Malaysia will focus on the development of short- and long-form original, branded, performance and campaign content. Furthermore, MBCS will provide a suite of entertainment solutions including the development of media, talent, influencer strategies, and production partnerships designed to grow clients’ brands.

Mediabrands has appointed Stanley Clement as CEO of MBCS to lead the said creative efforts across Malaysia, reporting to Bala Pomaleh, CEO of Mediabrands Malaysia. Clement was formerly MD of Reprise Digital overseeing the creative and content business.

“This launch of MBCS in Malaysia reinforces our commitment to continuous evolution in our offerings, by integrating new and innovative content models more tightly into client solutions. By bringing together the best of Mediabrands creativity through the power of our data and media expertise, we will be able to create content experiences that build our brands in more exciting ways than ever before,” said Pomaleh.

Over the past seven years, Mediabrands Malaysia has built a strong presence in the content space. Reprise Creative, SpringCreek and Initiative Studio Malaysia will integrate as one entity under the MBCS banner which will act as the parent creative network, with Ensemble Worldwide remaining as a standalone brand.

Clement will be supported by Phang Mei Jeng as MD of MBCS and Didi Pirinyuang as ECD of MBCS, while they continue leading the Ensemble Worldwide. 

MBCS’s launch in Malaysia is part of MBCS’s larger international growth strategy, which plans to expand the global agency from 12 to 20 territories by the end of 2022. 

“Malaysia has always been very strong creatively, so formalizing their content offerings by way of launching MBCS in the market was a natural next step for us. We’re excited to see the work Malaysia will produce with the added support of MBCS’s global network,” said Alfonso Marian, MBCS’s global chief creative officer and Global CEO.

Marian was inaugurated into the position only in February of this year. Meanwhile, in Greater China Region, Melinda Po was recently appointed as CEO of Mediabrands. 

MBCS was launched by Mediabrands in November 2020.