Tag: Stagwell

Singapore – Stagwell has announced the intent to acquire ADK GLOBAL, an integrated marketing solutions firm and subsidiary of ADK Holdings Inc. Headquartered in Japan and with offices in 10 markets around the world, ADK GLOBAL delivers integrated marketing solutions based on a deep understanding of local markets, media, and consumers, establishing itself as a trusted partner for local businesses.

This acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. By bringing ADK GLOBAL into Stagwell, the network’s regional staff count rises to over 2,000 team members, spanning agencies and affiliates on the ground in Australia, Bangladesh, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. 

Moreover, Stagwell and ADK GLOBAL’s complementing suite of AI-powered solutions for digital marketers are set up to help clients, including global and Asian brands such as LG, Shanghai Disney Resort, Google, Dexcom and Adidas, deliver impactful results. 

Furthermore, with the addition of ADK GLOBAL, Stagwell now has a complete offering in APAC of media, creative, and PR for any local, regional or global client opportunity. 

Mark Penn, chairman and CEO of Stagwell, said, “Our vibrant APAC division and its regional coverage are significantly enhanced by the addition of ADK GLOBAL. We’ve been focused on winning local accounts that we can then extend regionally and globally. The ADK GLOBAL team has been pioneers of this strategy and we’re looking forward to introducing their clients to opportunities across borders and to our suite of digital solutions for the modern marketer.”

Meanwhile, Toshiya Oyama, representative director, president & group CEO of ADK Holdings, commented, “ADK GLOBAL has joined Stagwell, a global agency, to collaborate in overseas business. By leveraging Stagwell’s global network, which includes regions in North America, Europe, and Asia, along with their digital-based full services, we will integrate ADK Group’s expertise and personnel to develop our overseas marketing business. This will enable us to provide even more optimal solutions to our client companies, primarily focusing on Japanese clients.”

He added, “Meanwhile, in the content business, including anime and IP, ADK Group will promote the vision of ‘Growing brands and fans,’ and aim to further strengthen its overseas operations by enhancing our business structure.”

Lastly, Yasuyuki Katagi, CEO of ADK GLOBAL, stated, “We will continue to strengthen our collaboration with ADK in Japan while maintaining our current management and account teams to provide our services. By leveraging the strengths of Stagwell, which operates on a global scale, we will further elevate the quality of our expertise in integrated marketing solutions and contribute to the growth of our clients’ businesses.”

New York – Marketing network Stagwell, is expanding its global reach with the addition of digital marketing agency Blue Horse and design studio DashDigital to its global affiliate network.

Malaysia-based Blue Horse and DashDigital from South Africa are set to contribute to Stagwell’s aim of providing solutions for clients globally.

Focusing on performance marketing needs in Southeast Asia, Blue Horse assists in daily operations to maximise profits. It provides specialised solutions for clients across consumer and e-commerce industries.

Meanwhile, DashDigital serves clients globally. It leverages in-depth research, strategy, and technology to boost audience engagement for brands and agencies.

Stagwell’s global affiliate program provides clients globally with access to full-service solutions, allowing both the company and its partners to expand their reach beyond local markets.

Nicholas Wong, co-founder and director of Blue Horse, commented, “Blue Horse Digital Marketing thrives on the leanness of our operations to provide highly personal services in a massively growing digital economy. We are very excited to be a Stagwell affiliate partner and hope to leverage on their support towards creating more effective and holistic offerings to our current and potential clientele.” 

“At DashDigital, collaboration is everything, so the opportunity to join Stagwell’s affiliate program is huge for us. We can’t wait to harness the immense resources and possibilities the partnership will afford us, continuing on our mission to push the boundaries of design and encourage our clients to do the same,” Rogan Jansen, co-founder and creative director at DashDigital, said. 

California, USA – Adobe has split its global creative mandate, namely Dentsu Creative as its lead global scaled creative and content agency for its Digital Media Business (DMe), and Stagwell will lead the global creative campaigns and social content mandate for Adobe’s DMe.

Together, Dentsu Creative, Tag Worldwide and Adobe will redefine advertising by driving personalisation at scale through a robust Gen AI-powered content supply chain. Meanwhile, Stagwell and Adobe will also partner on a joint go-to-market initiative to accelerate the content supply chain for brands, the end-to-end process used to deliver content for marketing campaigns and personalised customer experiences. 

Transcending a traditional creative remit, Dentsu Creative will architect the company’s first ‘glocal’ go-to-market model, designed to drive relevance, effectiveness and efficiency both globally and locally across key regions–the Americas, EMEA, APAC and Japan. On the other hand, 

Dentsu Creative will also lead product and release marketing and local campaigns for the company’s B2B and B2C creative products and services. Underpinning the relationship is a unified global technology backbone, enabled by Adobe’s integrated set of best-in-class products to help companies optimise their content supply chain, and proprietary technologies from Dentsu Digital and Tag Worldwide.

Over at Stagwell’s side, 72andSunny will expand their seven-year partnership with Adobe by leading global creative and strategy within this new model. Movers+Shakers will lead global social efforts, with a focus on mining cultural conversations in real-time and producing socially-native content with speed and agility. Code and Theory will be responsible for the launch of Adobe GenStudio, among additional high-profile assignments.

Abbey Klaassen, global brand president at Dentsu Creative, said, “As a creative team that has long relied on Adobe’s products and services to imagine, create and bring digital experiences to life, this new partnership is meaningful in so many ways. We’re energised by Adobe’s vision to change the world through personalized experiences, and this fueled us to bring transformative thinking and creativity to every interaction. Now, we’re ready to bring that to customers everywhere through Adobe’s Digital Media Business.”

Meanwhile, Mark Penn, chairman and CEO of Stagwell, commented, “We are proud to join forces with Adobe, a brand synonymous with creativity and innovation, to build game-changing transformation tools for our clients and theirs. This partnership is another example of the value Stagwell is eager to create with clients via our integrated offering, and we are excited to bring our best-in-class creativity and technology to help Adobe inspire and empower their customers.”

Singapore – Global marketing and communications group Stagwell has announced the additions of four independent agencies in the Asia Pacific region to its expanding global affiliate network.

These four new affiliate partnerships strengthen Stagwell’s reach in the fast-growing Asia Pacific region, adding additional full-service advertising and design, digital experience, and affiliate marketing capabilities to the network’s suite of client solutions.

Going into detail, the affiliates include Singapore-based design firm Agency, Bangladesh-based dynamic advertising agency Arena Media, Thailand-based digital marketing agency Lodestar Marketing, and China-based digital marketing agency R&D Online Marketing.

Through its global affiliate program, Stagwell aims to provide full-service capabilities worldwide, while ensuring clients receive best-in-class service and solutions tailored to their priority markets.

It is also worth noting that these affiliate additions within APAC come shortly after Stagwell’s affiliate partnerships with Leverate Group from Indonesia, and Octopus&Whale from the Philippines.

Talking about the affiliate partnerships, Lishan Soh, co-founder of Agency, said, “Joining the Stagwell Global Affiliate Network is a thrilling milestone for us. We are eager to collaborate within this family of dynamic companies by adding strategic design as a critical tool for creativity, to generate greater value for our clients and their customers alike.”

Mazharul Chowdhury, group managing director at Arena Media Bangladesh, also mentioned, “We are delighted to join Stagwell’s global network and we are poised to leverage our local expertise and contribute our unique insights to enhance data-driven, culturally-relevant marketing solutions that drive business growth worldwide.”

Jesper Kauth, managing partner at Lodestar Marketing, also added, “This is an extremely exciting partnership for us, giving Lodestar Marketing direct access to companies within Stagwell and vice versa to offer channel support and growth. We look forward to the opportunities to help drive additional revenue for clients within the group.”

Lastly, among the new affiliates, Tony Tang, managing partner at R&D Online Marketing Services, shared, “I am thrilled about our affiliate partnership with Stagwell. This collaboration allows us to leverage Stagwell’s extensive global network and innovative marketing solutions, extending our services within China and beyond. Together with Stagwell, we are committed to driving growth and success for our clients in the international arena.”

Meanwhile, Randy Duax, managing director, Asia-Pacific for Stagwell, commented, “We look forward to adding Agency, Arena Media, Lodestar Marketing and R&D Online Marketing Services’ proven track record and deep local expertise to our Global Affiliate Program. These four affiliates reinforce Stagwell’s commitment to elevating our clients’ businesses with agile, data-driven, and culturally relevant marketing solutions.”

Singapore – Global marketing and communications group Stagwell and global advertising technology company Nexxen has announced that they are teaming up to to offer an immersive suite of data solutions and integrated applications within the Stagwell Marketing Cloud, through which advertisers can gain a deeper understanding of consumers to enhance engagement and drive results.

The announcement comes as Nexxen launches the Nexxen Data Platform, building and expanding upon its proprietary data management platform. The platform provides an enriched ecosystem in which brands can securely and effectively input data of their choosing (first-party, contextual, second-party and more) to augment their audiences with Nexxen’s unique data assets and proprietary applications including contextual audience discovery tools. 

Moreover, the availability of automatic content recognition (ACR) data through the platform enables advertisers to better understand viewability patterns and optimally allocate spend across linear and digital TV.

Various capabilities of the partnership are made possible through Nexxen’s proprietary unified identity graph. The solution, which will be broadly accessible through the Nexxen Data Platform, will combine and deduplicate multiple identifiers into a merged graph to enable increased scale, frequency capping and better targeting and attribution at the person and household level. The unified graph will also help advertisers address changes in privacy and identity, including cookie deprecation.

Mark Penn, chairman and CEO at Stagwell, said, “As Stagwell grows our assets and pipeline within the media ecosystem, this partnership with Nexxen is a win-win for clients. Clients of the Stagwell Marketing Cloud can leverage the Nexxen Data Platform, specifically Nexxen’s proprietary identity graph and Stagwell’s clean room capabilities, to effectively maximise their campaigns with unified and comprehensive views of valuable audiences across touchpoints and devices, in a privacy-compliant manner.”

Meanwhile, Ofer Druker, CEO at Nexxen, commented, “Emerging technology like the Nexxen Data Platform is enriching advertisers’ knowledge of consumers and improving engagement, enabling a shift from exclusively buying media to buying against audiences, and it is driving better results. Our important partnership with Stagwell brings advanced data solutions to top tier brands around the globe, and will grow in incremental layers of innovation and value as we put data at the core of Nexxen’s strategic roadmap.”

Jakarta, Indonesia – Global marketing and communications group Stagwell has announced it has added the Leverate Group, an integrated and independent full-service agency based in Indonesia, to its expanding Global Affiliate Network.

Leverate Group is known for delivering bespoke strategies encompassing media, creativity, and technology. Since its inception in 2015, the agency has amassed a number of highly regarded clients, including Allianz, Astra Group, BTN Bank, BRI Bank, Permata Bank, BMW, and Merries.

With Leverate Group joining Stagwell’s network, the agency is set to offer robust omnichannel media buying and activation capabilities to Stagwell’s global client base, extending the network’s Asia Pacific footprint of creative, media, and digital services.

The partnership significantly strengthens Stagwell’s reach in the region as well as the network’s omnichannel media buying and activation capabilities. Moreover, the new addition underscores the network’s accelerating commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia and over 25 affiliate partners in Asia to date.

With forecasts suggesting Indonesia will rank among the top five global economies by GDP in 2030 (as projected by the National Research Group), this collaboration underscores Stagwell’s unwavering commitment to providing adaptable and streamlined client solutions within this rapidly expanding, mobile-first market.

Stagwell’s Global Affiliate Program powers agile global solutions for clients, allowing Stagwell to partner with regional experts to scale marketing capabilities to new regions. Since the program’s inception, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM, and North America, extending Stagwell’s global operational reach to 98 countries.

Commenting on the partnership, Randy Duax, managing director for Asia-Pacific at Stagwell, said, “As Southeast Asia’s largest economy, Indonesia presents abundant opportunities for global brands to grow with the rise of the urban Indonesian consumer and for Indonesian brands to take share in the global market.”

He added, “Partnering with Leverate positions Stagwell to comprehensively support our clients’ ambitions in this dynamic and diverse market, bringing best-in-class marketing capabilities and an intricate understanding of Indonesia’s rich cultural make-up into our service set.”

Meanwhile, Marlina Lim, chief executive officer of Leverate Group, shared, “At Leverate Group, we have a track record of implementing successful campaigns infused with global knowledge, backed by data-driven insight. We aim not to just build our clients’ brands but also to grow their businesses. We look forward to collaborating closely with Stagwell to help clients transform for a digital-driven economy.” 

Manila, Philippines – Global marketing and communications company Stagwell has added Octopus&Whale, a Philippines-based game and brand experience design agency, to its growing Global Affiliate Network to bolster full-service and specialty digital solutions for clients across Asia-Pacific.

The partnership comes as Stagwell accelerates its commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.

This partnership also coincides with Octopus&Whale’s fourth year, having expanded its client base to include some of the Philippines’ most iconic names in business, such as SM, Meralco, NutriAsia, Unilab, and Philippine Airlines.

As the country’s only brand experience agency with a focus on gaming, they aim to complement the full-service of creative, media and digital services offered by Stagwell.

Talking about the partnership, Joey David Tiempo, founder and CEO of Octopus&Whale, said, “Through our partnership with Stagwell, we see endless opportunities to amplify our creative vision and reach untapped markets that could benefit from our specialty digital capabilities. We are excited to collaborate with other players in this tech-first network and be the guide for businesses who want to explore the gaming space.”

Meanwhile, Randy Duax, managing director, Asia-Pacific for Stagwell, commented, “Tiempo and the entire Octopus&Whale team strive to exceed client needs while pushing boundaries across immersive experiences. We’re pleased to partner with them and bring their expertise in the fast-growing gaming and experience space to larger clients in the Philippines and Southeast Asia.”

This addition of Octopus&Whale serves to reinforce Stagwell’s offering of agile global solutions for clients, with Stagwell further aiming to partner with more regional experts to scale marketing capabilities to new regions.

Bangkok, Thailand – Global marketing and communications company Stagwell has added Thai independent advertising agency CJ Worx to its global affiliate network. This is in part of Stagwell’s objective to build on its investments made in Asia-Pacific in 2022.

As part of the network, CJ Worx will be bringing its expertise in creative content and digital transformation to the table, strengthening Stagwell’s ability to serve brands in Asia-Pacific with top-notch digital creativity. 

In addition, with its substantial presence in Thailand and Southeast Asia, CJ Worx will provide valuable insights and support to Stagwell as it continues to expand its reach and impact in the region.

Randy Duax, managing director, Asia-Pacific for Stagwell, said, “When we saw the outstanding work Jinn and the CJ Worx team were producing and the capabilities they had, we knew we had to bring them into the Stagwell family. CJ Worx is a highly respected and accomplished agency with the same born-to-be-digital roots as Stagwell. They’re a jewel in the region. We believe their expertise and experience will be valuable to our Global Affiliate Network.”

Stagwell has taken several steps in recent months to enhance its footprint across Asia-Pacific, including the formal opening of its regional headquarters in Singapore, a new office in Malaysia, and the addition of several of the region’s leading creative and media shops as affiliate network partners. 

Meanwhile, Jinn Powprapai, chairman and co-founder at CJ Worx, commented, “CJ Worx and Stagwell is a natural partnership. We define ourselves as the ‘Today agency’ where digital is no longer new but just the way of modern business. We never stop restructuring ourselves because the digital environment constantly changes.”

He added, “Thai creativity is some of the best in the world. We are confident that our collaboration with Stagwell will allow us to expand our reach here in Thailand and export this region’s world-class approach to creativity to global markets. I want to show the world how unique creativity is in Thailand.”

Singapore – Stagwell, the global digital-first marketing and communications network based in the United States, has opened its new regional headquarters in Singapore to further drive its growth across APAC. 

The new Singapore office comes as Stagwell scales its blend of transformative creative and connected solutions to brands in key growth markets worldwide. It will serve as a key geographic hub to anchor the network’s international client engagements and connect local teams with Stagwell’s platform of digital marketing services. 

Following the opening of the new office, Stagwell has tapped Randy Duax, the senior vice president for executive talent, to lead APAC operations as the managing director. Duax will directly report to Mark Penn, the CEO and chairman, and will be leading the marketing talent and digital services in Singapore and APAC, serving as a direct line to global leadership. 

Furthermore, Duax will be collaborating closely with Stagwell’s multiple agencies in the region, to expand the roster of Global Affiliates, including Beyond Media Group and Metric Design Studio. 

Commenting on the expansion, Duax said that he is proud to contribute to the efforts in bringing the creativity, strategic, and digital expertise of Stagwell to APAC.

“I have made some of my greatest business partners – and even greater friends – in Singapore, and I’m thrilled to have the opportunity to build out Stagwell’s anchor in this high-growth region,” added Duax.

Meanwhile, Penn said, “Singapore is the right location for Stagwell’s regional headquarters and I’m excited for the growth of our network throughout Asia-Pacific. Randy’s experience and long-term engagements in Singapore will serve our network well.”