Tag: Sports
New Balance began its AO sponsorship in 2024 and has since increased its on-site presence in Australia, with plans this year to broaden the reach internationally.
California, United States — Netflix has announced a reimagined FIFA football simulation game that will debut exclusively on Netflix Games ahead of the FIFA World Cup 2026. Developed and published by Delphi Interactive, the game is designed to capture the emotion and drama of the tournament in a fast,...
Bangkok, Thailand — TikTok has launched the first-ever TikTok SEA Club House, a pop-up creator hub at ICONSIAM in Bangkok, bringing together top sports creators from across Southeast Asia to produce and amplify viral content around the SEA Games 2025. Kongsak Yodmanee, governor of the Sports Authority...
California, United States — Perplexity has announced a global partnership with Cristiano Ronaldo, aligning the football icon’s long-standing commitment to discipline, consistency, and reinvention with the AI company’s philosophy of continuous learning. Beyond being football’s all-time leading goal...
Singapore – Ninety-four per cent of Singaporean women sports fans feel sidelined by sports organisations, while two-thirds say brands fail to recognise them as consumers, according to Wasserman’s The Collective latest study. The global report The Collective Economy: Her Fandom, Her Buying Power (Part...
Hong Kong – Chubb Life Hong Kong, the title sponsor of the inaugural Ultimate Tennis Showdown (UTS) in Asia, is set to bring world-class tennis to the city this October. The tournament will take place at the new Kai Tak Arena in Kai Tak Sports Park from October 14–15 2025, showcasing Hong...
Singapore – Club Med has officially unveiled the first-ever Club Med Padel Cup, a regional tournament series celebrating one of the world’s fastest-growing sports while marking the brand’s 75th anniversary. “Padel is more than a sport–it’s a way for people to connect around a shared passion,” said...
As part of the agreement, Midea’s logo will appear on the left sleeve of the FC Barcelona first team jersey, both during matches and training sessions, beginning on July 1, 2026.
Efforts to engage fans are also part of the collaboration, with planned activities such as merchandise campaigns, ticket promotions, player meet-and-greet events, and community watch parties during major matches.
Hong Kong – Sun Life and the Basketball Association of Hong Kong, China (BAHKC) have signed a three-year, HK$10 million partnership to support athletes, promote basketball, and enhance community engagement. As part of the initiative, Sun Life will provide medical and accident insurance for Hong Kong...
