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Tag: Sports

Fitness fans favor 60:40 split between in-gym, home workouts post-pandemic_LES MILLS
Fitness fans favor 60:40 split between in-gym, home workouts post-pandemic
Posted on September 8, 2021
by MARKETECH APAC
A global report by fitness brand Les Mills revealed that even after restrictions are lifted, home workouts will continue to be a staple in fitness fans' routines.
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SOAP campaign
Special Olympics Asia Pacific launches ‘virtual activation’ campaign to promote inclusion among youth
Posted on July 22, 2021
by Kathleen Murata
Non-profit sports organization Special Olympics Asia Pacific has launched a new campaign called ‘#WalkforInclusion’.
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AliExpress ONE FLAG Olympics
AliExpress’ new campaign lets you become ‘woven’ into a ‘digital’ global flag in support of Tokyo Olympics
Posted on July 19, 2021
by MARKETECH APAC
This is in support of the Tokyo Olympics, fostering camaraderie and unity among people globally even if just through digital.
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Suzuki Cup sportfive x oppo
OPPO bolsters sports marketing, jumps in to be official smartphone of AFF Suzuki Cup 2020
Posted on July 15, 2021
by Kathleen Murata
Smartphone brand OPPO has announced its sponsorship debut with AFF Suzuki Cup 2020, signing up as the event's official smartphone partner.
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Group ONE David Levy
Sports media platform ONE announces new addition to board of directors
Posted on July 13, 2021
by Kathleen Murata
Singapore-based sports media platform ONE has tapped David Levy to be the new addition to its board of directors.
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Luna PR x Cricket
Cricket Foundation names LUNA PR as PR agency
Posted on July 5, 2021
by MARKETECH APAC
The agency will build on Cricket foundation's awareness as it looks to onboard more partners in its ecosystem.
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Filipino prosumer_sports
90% of Filipino ‘prosumers’ think female athletes on media best way to stir gender stereotypes
Posted on June 21, 2021
by MARKETECH APAC
Havas defines 'prosumers' as consumers who are in constant search for new brands, trends, and attitudes with a sense of social responsibility.
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Nike-Grind-Court-Hong-Kong-Sustainability
Nike HK unveils first-ever local grind court—made from 20k pairs of used sneakers
Posted on June 11, 2021
by Teddy Cambosa
The Nike Grind Court in Hong Kong is one of the projects by Nike that merges the message of sustainability and physical activity for all.
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iFLy Singapore Ruder Finn Asia
iFly SG to amp up position in sports space, taps PR agency Ruder Finn Asia
Posted on June 11, 2021
by MARKETECH APAC
iFly Singapore is a state-of-the-art skydiving destination in Singapore aiming to bolster its branding in the lifestyle space.
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1 Welcome to Sea Country - hero image
Surfing Australia reveals rich cultural meaning behind new identity in short film
Posted on June 8, 2021
by Kathleen Murata
Surfing Australia has rolled a short film titled 'Welcome to Sea Country' to showcase its national team's new name and design.
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