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Tag: Sports

Filipino prosumer_sports
90% of Filipino ‘prosumers’ think female athletes on media best way to stir gender stereotypes
Posted on June 21, 2021
by MARKETECH APAC
Havas defines 'prosumers' as consumers who are in constant search for new brands, trends, and attitudes with a sense of social responsibility.
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Nike-Grind-Court-Hong-Kong-Sustainability
Nike HK unveils first-ever local grind court—made from 20k pairs of used sneakers
Posted on June 11, 2021
by Teddy Cambosa
The Nike Grind Court in Hong Kong is one of the projects by Nike that merges the message of sustainability and physical activity for all.
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iFLy Singapore Ruder Finn Asia
iFly SG to amp up position in sports space, taps PR agency Ruder Finn Asia
Posted on June 11, 2021
by MARKETECH APAC
iFly Singapore is a state-of-the-art skydiving destination in Singapore aiming to bolster its branding in the lifestyle space.
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1 Welcome to Sea Country - hero image
Surfing Australia reveals rich cultural meaning behind new identity in short film
Posted on June 8, 2021
by Kathleen Murata
Surfing Australia has rolled a short film titled 'Welcome to Sea Country' to showcase its national team's new name and design.
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AEG-Sports-SAS-Analytics-Fan-Engagement
Global live entertainment AEG Sports moves to SAS analytics for fan sentiment measurement
Posted on May 28, 2021
by Teddy Cambosa
AEG Sports utilizes SAS analytics to gauge on the engagement from fans, as well as to create significant messages for the fans.
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Basketball Australia new appointment marketing
Basketball Australia welcomes new executive manager for marketing and digital
Posted on April 21, 2021
by Kathleen Murata
Jo Juler joins Basketball Australia as the new executive general manager for marketing, communications, and digital.
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afl bigo live
Live streaming platform Bigo Live engages football fans in AU via session with two AFL talents
Posted on February 26, 2021
by Kathleen Murata
Bigo Live Sports Night session is set to hold an exclusive Q&A with AFL stars Xavier Duursma and Cameron Zurhaar.
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AthletesVoice and The Roar PlayUp
Aussie online sports betting PlayUp acquires content platforms The Roar, AthletesVoice
Posted on February 2, 2021
by MARKETECH APAC
The Australian betting platform is launching its media and content marketing division.
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