Tag: Southeast Asia
The higher-spending group is also more likely to be male and fall within higher-income brackets, while budget travellers are more concentrated in middle-income groups.
According to Toys“R”Us Asia, the flagship introduces a range of global IPs, including TOMICA, Pokémon and Gundam, within a single retail space.
Singapore — Traveloka and the Singapore Tourism Board (STB) have launched a new regional marketing campaign, ‘A World of Experiences Await’, aimed at positioning Singapore as a preferred short-haul destination for young travellers across Southeast Asia. The initiative targets Indonesia, Malaysia,...
The latest round brings the company’s total funding to over US$24m.
If you don’t measure cultural connection, you can’t scale it. You might see numbers, but you won’t see the whole truth.
Grab said the evolution of its loyalty programme reflects ongoing efforts to enhance the benefits available through its growing suite of services.
Today, platforms run recurring monthly campaigns (1/1, 2/2, 3/3 etc.), effectively creating a perpetual promotional calendar.
Singapore — Lazada has announced an investment of over S$32.5 million, or US$25m, to support this year’s 11.11 Global Brands Festival, as part of its brand-led growth strategy and wider efforts to back merchants and creators across Southeast Asia amid shifting online spending habits. Running from November...
Southeast Asia — OpenAI has launched its Sora app in Thailand, making the country one of the first in Asia to access the company’s next-generation artificial intelligence (AI) video creation platform. The app is also being rolled out in Vietnam and Taiwan. According to OpenAI, Thailand was chosen for...
Publicis Groupe to acquire HEPMIL Media Group, boosting its influencer marketing capabilities in SEA
Singapore – Publicis Groupe has entered into a definitive agreement to acquire HEPMIL Media Group, an influencer agency in Southeast Asia that partners with more than 450 brands and 3,000 creators across the region. Founded in 2015 in Singapore, HEPMIL traces its roots to its media platforms SGAG (established...
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