Tag: Southeast Asia
Singapore — Standard Chartered has launched WellnessNOW, a first-of-its-kind video series designed to integrate financial wellness into the broader narrative of personal well-being. The series is developed with dentsu Singapore as the campaign targets affluent consumers seeking balance between...
Singapore — Fairfield by Marriott has launched a new regional campaign, “Come Back To Calm,” developed by BBH Singapore, marking the agency’s first work for Marriott International Asia Pacific (excluding China) following a competitive pitch earlier this year. The campaign reinforces Fairfield’s existing...
Singapore — Digital marketing agency Xtend has unveiled its new marketplace-first e-commerce solution designed specifically for Southeast Asia’s dominant platforms to increase visibility, connect with high-intent shoppers, and drive measurable sales growth within marketplace ecosystems. The e-commerce...
Singapore — Ebiquity has recently named Deanson Lee as its new general manager for Southeast Asia, a move that is part of the company’s strategy to strengthen its regional leadership and meet the rising demand for sophisticated media performance solutions. Appointed on August 19, Lee will join Ebiquity...
It noted that AI-driven search is reshaping optimisation practices, with brand mentions emerging as a critical factor — as around 78% of respondents now rank them as essential for SEO performance.
Philippines — A new report from Magnite reveals how Filipinos are engaging with ad-supported streaming services through connected TV (CTV) technologies and smartphones, showing an 80% increase of Filipinos streaming from the previous year, with users using an average of six streaming services. According...
Singapore – TBWA\Media Arts Lab, Apple’s bespoke global creative agency, has appointed Dennis Kung as executive creative director (ECD) for Southeast Asia, where he will oversee the agency’s creative direction across the region. Kung brings more than a decade of experience across North America and Asia,...
Mobile-native consumers in the region expect frictionless digital journeys, one-click responses, and hyper-relevant communication across every platform they interact with.
Malaysian CTV viewers tend to skew toward higher socio-economic groups, with 58% of respondents coming from high-income households — notably above the regional average of 47%. The study shows that over a quarter of Malaysian viewers spend between US$20 to US$29 on monthly streaming subscriptions.
Mutant has promoted Archana Menon as country manager for Singapore and Malaysia, while Allen Looi is named head of social.
