Tag: Southeast Asia
It can be seen that marketing’s biggest complexity is the need to produce culturally fluent approaches, but never an approach that is only fluent in one language. With a global brand like Canva, one would assume that a single global campaign is expected to land across markets just right—a one-size-fits-all...
The company said the launch is aimed at capturing a share of the social commerce market in the region, which Bain & Company has projected to reach $90 billion.
The higher-spending group is also more likely to be male and fall within higher-income brackets, while budget travellers are more concentrated in middle-income groups.
According to Toys“R”Us Asia, the flagship introduces a range of global IPs, including TOMICA, Pokémon and Gundam, within a single retail space.
Singapore — Traveloka and the Singapore Tourism Board (STB) have launched a new regional marketing campaign, ‘A World of Experiences Await’, aimed at positioning Singapore as a preferred short-haul destination for young travellers across Southeast Asia. The initiative targets Indonesia, Malaysia,...
The latest round brings the company’s total funding to over US$24m.
If you don’t measure cultural connection, you can’t scale it. You might see numbers, but you won’t see the whole truth.
Grab said the evolution of its loyalty programme reflects ongoing efforts to enhance the benefits available through its growing suite of services.
Today, platforms run recurring monthly campaigns (1/1, 2/2, 3/3 etc.), effectively creating a perpetual promotional calendar.
Singapore — Lazada has announced an investment of over S$32.5 million, or US$25m, to support this year’s 11.11 Global Brands Festival, as part of its brand-led growth strategy and wider efforts to back merchants and creators across Southeast Asia amid shifting online spending habits. Running from November...
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