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Tag: Southeast Asia

Dentsu Creative appointed as RMIT’s creative agency for Australia, SEA
Dentsu Creative appointed as RMIT’s creative agency for Australia, SEA
Posted on August 30, 2023
by Teddy Cambosa
The agency is also responsible for building and strengthening RMIT’s presence in Vietnam as part of its country commitment which has seen the university invest in education, research, partnerships and campus infrastructure as Vietnam’s leading international university. 
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PayNet to integrate Alipay+ to promote seamless payment for Malaysian travellers
PayNet to integrate Alipay+ to promote seamless payment for Malaysian travellers
Posted on August 29, 2023
by Teddy Cambosa
The partnership will enable all Malaysian e-wallets supported by PayNet to be accepted by Alipay+ merchants network globally in 2024, with a collaboration with Ant Group on joint digital marketing efforts to enhance visibility of businesses directly within the users’ e-wallets.
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Tinder rolls out new public awareness campaign to safeguard against romance scams
Tinder rolls out new public awareness campaign to safeguard against romance scams
Posted on August 28, 2023
by Teddy Cambosa
From August 28 to September 10, Tinder users will receive an alert upon launching the Tinder app, where they can get directed to more information on how they can stay cautious of romance scams on the app. The campaign will also be accompanied by in-app inbox messages and push notifications. 
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Ex-UM Malaysia’s Audrey Chong joins dentsu Malaysia as CEO following Kien Eng Tan’s retirement
Ex-UM Malaysia’s Audrey Chong joins dentsu Malaysia as CEO following Kien Eng Tan’s retirement
Posted on August 23, 2023
by Teddy Cambosa
Previously having been the CEO of Universal McCann Malaysia, Chong brings 25 years of industry experience across media, creative, strategy and digital marketing with in-depth understanding and expertise of the Malaysian market. 
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Mercedez-Benz appoints Amanda Zhang as CEO and president for Malaysia, head of region for SEA
Mercedes-Benz appoints Amanda Zhang as CEO and president for Malaysia, head of region for SEA
Posted on August 23, 2023
by Teddy Cambosa
During her tenure, Zhang and her team generated significant momentum, achieving a robust double-digit growth in both sales and customer services.
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Eastwest PR appointed by cybersecurity company Tenable as strategic PR partner in SEA
Eastwest PR appointed by cybersecurity company Tenable as strategic PR partner in SEA
Posted on August 23, 2023
by Teddy Cambosa
The agency will also leverage its proven track record of acting as a strategic advisor to client-partners to shape and grow Tenable’s PR programme in the region. 
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Antsomi welcomes D.A.Consortium as strategic investor, to onboard more regional clients
Antsomi welcomes D.A.Consortium as strategic investor, to onboard more regional clients
Posted on August 22, 2023
by Teddy Cambosa
Antsomi’s collaboration with DAC has yielded other results, with the onboarding of regional clients, including Dunlop Thailand. This achievement highlights the strength and potential of the partnership and showcases Antsomi’s and DAC’s commitments to providing solutions to their clients.
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Travel brands need to align with Southeast Asian travel demand: report
Travel brands need to align with Southeast Asian travel demand: report
Posted on August 17, 2023
by Teddy Cambosa
According to the data provided by GrabAds, brands should take this as an opportunity to switch gears from short-term “revenge travel” campaigns to planning long-term repeat-customer strategies.
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VMLY&R appoints Saw Gin Toh as head of strategy for Singapore
VMLY&R appoints Saw Gin Toh as head of strategy for Singapore
Posted on August 16, 2023
by Teddy Cambosa
In her new role, Toh joins VMLY&R Singapore’s management team to lead and plan the development and growth of the strategy team, helping to grow business and building trusted connections with key clients and partners. 
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Lion & Lion announces new clients wins in SEA, expands agency team
Lion & Lion announces new clients wins in SEA, expands agency team
Posted on August 14, 2023
by Teddy Cambosa
Recently having secured domestic partnerships with five Malaysian and Singaporean brands, Lion & Lion sets its sight on steadfast growth, renewing a 3 year old partnership and expanding their creative and social team in the process. 
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