Tag: Southeast Asia
A staggering 98% of B2B marketers in Southeast Asia are already utilising influencer marketing, yet 60% are still not experiencing improved lead generation from B2B marketing activity, a new Ogilvy study shows.
Around 56% of Southeast Asians follow influencers on social media, but 55% remain to have a neutral impression towards them, according to a survey by Milieu Insight.
Singlife's new campaign via MullenLowe Singapore uses the quintessentially local expression "Caaaaan!" throughout its marketing and communications assets, highlighting the parallels between its brand story and Singapore's national journey.
Carousell Campus also houses the Group’s first ‘Capabilities Centre’, which brings the group’s brands and subsidiaries into one single location to streamline operations, integrate capabilities for authentication and inspection, as well as allow for more efficient collaboration.
In a statement, the company plans to sell its activities under the foodpanda brand in Singapore, Cambodia, Laos, Malaysia, Myanmar, the Philippines and Thailand.
These findings come at a time where children in Singapore are spending more time online than ever before, with four out of five local children now spending one to six hours online daily for education and entertainment.
In line with SHAREit’s growing expansion within the ASEAN region, her appointment seeks to shore up the various offerings and business solutions that the company has to offer within the region.
New data shows that Filipino consumers who visit pirate streaming sites are prone to 21.66 times greater risk of malware infections, with a verifiable detection rate of 10%
The PSG accreditation demonstrates MediaOne's commitment to helping businesses become profitable, grow, and achieve self-sustainability in terms of marketing and market share in an accelerated time frame.
In his new role, he will be in charge of the company's strategic technology vision implementation, improving its cookieless and ID-less solution at an important time in the market. He will be based in Paris, report directly to Ogury CEO Geoffroy Martin, and join the executive committee of the busine...
