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Tag: Southeast Asia

Untitled design (45)
NCS appoints Dentsu Singapore as agency of record
Posted on July 31, 2023
by Teddy Cambosa
Dentsu is charged with providing strategic advice and recommendations across all brand touchpoints, and this assistance will be essential in elevating NCS during its upcoming stage.
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Warner Bros. Discovery launches localised ‘Tom and Jerry’ series, set in Singapore
Warner Bros. Discovery launches localised ‘Tom and Jerry’ series, set in Singapore
Posted on July 30, 2023
by Teddy Cambosa
The localised series will be composed of 7 episodes, each with 3-minute durations, and will premiere on Cartoon Network in Asia Pacific and HBO GO in Southeast Asia, Taiwan and Hong Kong later this year, before being rolled out internationally.
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Mastercard’s revamped experience centre in SG offers visitors the future of commerce
Mastercard’s revamped experience centre in SG offers visitors the future of commerce
Posted on July 30, 2023
by Teddy Cambosa
The revitalization of the Singapore innovation space coincides with the release of Mastercard's Future of Payments report which highlights three broad trends that have the potential to collectively expand prosperity and inclusion in the digital economy. 
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GrabAds, Media Bank team up to bring Japan tourism campaign to SEA markets
GrabAds, Media Bank team up to bring Japan tourism campaign to SEA markets
Posted on July 26, 2023
by Teddy Cambosa
The campaign will be featured in the Grab app and across the Grab fleet, using various online and offline touchpoints, including in-app ads, branded challenges, and fleet activation. The campaign will showcase another side of Japan, from scenic hiking trails to historical samurai districts. 
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SEEK appoints Dannah Majarocon as new managing director of JobStreet PH
Posted on July 24, 2023
by Teddy Cambosa
Majarocon's responsibilities as the managing director of JobStreet Philippines will include carrying out business plans and developing frameworks to support corporate growth.
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GrabAds launches marketing platform to aid SEA MSMEs create sales-driven marketing campaigns
Posted on July 17, 2023
by Teddy Cambosa
In addition to merchants being able to state how much budget should be allocated to each campaign and over what duration, now they can also set a cap on the number of times their ads can be shown to a user in a day.
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Australian creative network DO. Agency announces expansion to SEA
Australian creative network DO. Agency announces expansion to SEA
Posted on July 13, 2023
by Teddy Cambosa
The launch of DO SEA marks DO’s second overseas market, as the multi-disciplinary creative agency expands in Asia-Pacific by partnering with individuals and brands looking for growth across the region.
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SEA marketers optimistic on utilisation of new digital experiences, generative AI in line of work
SEA marketers optimistic on utilisation of new digital experiences, generative AI in line of work
Posted on July 5, 2023
by Teddy Cambosa
According to the data, nine in ten respondents believe generative AI will help increase their work volume (93%) and create better content (89%), enhance their creativity (92%), and help reach more of the right customers (88%). 
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SEA-focused investment firm Go-Ventures rebrands as Argor
SEA-focused investment firm Go-Ventures rebrands as Argor
Posted on June 28, 2023
by Teddy Cambosa
The Argor rebrand was made possible by WPP’s Design Bridge and Partners, and is underpinned by the brand message ‘genuine performance, representing the firm’s mission to be truly authentic in its commitment to founders and investors.
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Warner Bros. Discovery rebrands kids’ TV channel Boomerang to Cartoonito in SEA
Warner Bros. Discovery rebrands kids’ TV channel Boomerang to Cartoonito in SEA
Posted on June 28, 2023
by Teddy Cambosa
As a full regional channel offering, Cartoonito will introduce a new generation to a diverse slate of original series and welcome them into the world of WBD’s iconic franchises.
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