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Tag: Southeast Asia

ZALORA launches AI-powered chatbot across SEA users
ZALORA launches AI-powered chatbot across SEA users
Posted on June 7, 2024
by Teddy Cambosa
ZALORA’s new customer service AI-powered chatbot is the result of a partnership between ZALORA’s technology team and Forethought, a provider of customer-first AI experiences. 
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StackAdapt names Deirdre Chew as new director of sales for Southeast Asia
Posted on June 4, 2024
by Aliza Carmona
StackAdapt, a multi-channel advertising platform, has announced the appointment of Deirdre Chew as its new director of sales for Southeast Asia to advance the company’s growth plan in the Asian region.
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Golin Singapore appoints Rafidah Rashid as group managing director
Golin Singapore appoints Rafidah Rashid as group managing director
Posted on June 3, 2024
by Teddy Cambosa
In her new role, Rashid will be working across Golin’s agency brands, providing centralised leadership and strategic direction.
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SEA remains as leading Muslim tourist destination, Indonesia and Malaysia tie for top spot
SEA remains as leading Muslim tourist destination, Indonesia and Malaysia tie for top spot
Posted on May 31, 2024
by Teddy Cambosa
The report noted that Indonesia and Malaysia both ranked in the list of leading destinations by the Non-Organization of Islamic Cooperation (OIC), as well as scoring favourably on ease of entry and quality of tourism infrastructure for both Muslim and non-Muslim travellers.
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Grab, OpenAI announce partnership to design and deliver AI-enhanced experiences to users
Grab, OpenAI announce partnership to design and deliver AI-enhanced experiences to users
Posted on May 31, 2024
by Teddy Cambosa
This partnership uniquely combines the development of AI tools for Grab users and partners with an initial pilot deployment of ChatGPT Enterprise for Grab employees.
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Epson’s revitalised brand message for SEA focuses on being ‘engineered for good’
Epson’s revitalised brand message for SEA focuses on being ‘engineered for good’
Posted on May 30, 2024
by Teddy Cambosa
The shift from its former brand message ‘It's In the Details’ heralds a new purpose for Epson to go beyond product excellence and leverage on technology as a way to enrich communities.
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GrabAds’ Ken Mandel on the rise of retail media networks, how SEA marketers should dive into this
GrabAds’ Ken Mandel on the rise of retail media networks, how SEA marketers should dive into this
Posted on May 29, 2024
by Teddy Cambosa
MARKETECH APAC recently spoke exclusively to Ken Mandel, regional managing director and head of GrabAds and brand insights at Grab to learn more about the benefits of RMNs for advertisers and what case studies should the industry note in terms of RMN application.MARKETECH APAC recently spoke exclusively...
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Behind the tongue-in-cheek short-form content: How Home Credit PH understands Gen Z behaviour to garner traction for product deals
Behind the tongue-in-cheek short-form content: How Home Credit PH understands Gen Z behaviour to garner traction for product deals
Posted on May 28, 2024
by MARKETECH APAC
Manila, Philippines – With the rise of short-form content within the marketing industry through Tiktok and other social media platforms, memes have integrated itself as the emerging marketing strategy for brands and companies to garner interest towards their campaigns. One such company who jumped in...
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The LEGO Group expands APAC presence with launch of largest SEA outlet in Indonesia
The LEGO Group expands APAC presence with launch of largest SEA outlet in Indonesia
Posted on May 24, 2024
by Teddy Cambosa
This opening is part of the LEGO Group’s ongoing efforts to expand its presence in Indonesia and strengthen its domestic and travel retail presence in Asia.
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Google collaborates with STB to bring location-based AR experiences to Google Maps
Google collaborates with STB to bring location-based AR experiences to Google Maps
Posted on May 16, 2024
by Teddy Cambosa
This partnership with Google builds upon the success of Merli’s Immersive Adventure – an innovative AR tour to six enchanting stops around Singapore through STB’s Visit Singapore Travel Guide app launched in January this year.
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