Singapore Sprinklr, a unified customer experience management platform, announced Scott Harvey’s appointment as the executive vice president of customer operations. Harvey will report directly to Ragy Thomas, the founder and CEO of Sprinklr, in his new position.

In his new position, he will oversee and lead the company’s executive leadership team, where he will have the responsibility of improving and streamlining operations that deal with customers, from pre-sales solution consulting to post-sales customer success and ongoing services.

Harvey is transferring from Stripe, where he served as the global head of technical sales and services, to Sprinklr. In this role, he oversaw pre- and post-sales teams focused on increasing customer adoption and usage of Stripe’s product offerings, which significantly increased revenue.

Prior to joining Stripe, Harvey held a number of important executive positions at ServiceNow, Inc., where he spent more than six years as senior vice president of solution sales and senior vice president of solution consulting. During his term, ServiceNow, Inc. underwent growth and expansion, with revenue surging from $425 million to $4.5 billion and the company’s workforce expanding from 1,800 to 13,000 employees.

Speaking about the appointment, Thomas said, “The Sprinklr unified customer experience management (Unified-CXM) platform built with proprietary Artificial

Intelligence (AI) is a no-compromise approach to better customer experiences for the world’s leading enterprise brands. With our unique ability to unify customer experiences, we are attracting world-class leaders like Scott to help optimise our customer-facing operations as we continue our journey of growth and scale.” 

He added, “Scott will help strengthen our pre- and post-sales rigour so sales can translate our world-class technology to measurable and transformative business value and our post-sales can deliver on the promises made one hundred percent of the time.”

Meanwhile, talking about his appointment, Harvey remarked, “The most exciting thing about joining Sprinklr is the opportunity to work directly with iconic brands and strategic partners across almost all industries to help transform businesses and their front office. When there is opportunity to grow into new or existing accounts while providing increased value, that is an exciting journey that I want to be a part of.” 

Singapore – The undeniable influence of popular culture in enhancing brand equity and driving consumer engagement has become increasingly evident. For marketers who may have missed out on previous waves of pop culture, such as K-culture and gaming & esports, a new opportunity has emerged to tap into the fastest-growing content genre of the past two years globally: anime.

This revelation comes from “The Anime Impact,” a groundbreaking report unveiled by Culture Group, an agency specializing in pop culture and lifestyle marketing. The report sheds light on the immense potential that anime holds for marketers seeking to connect with diverse audiences and leverage the power of this cultural phenomenon.

With the rise of anime’s popularity, brands now have the chance to align themselves with this dynamic and rapidly expanding industry. By understanding the unique characteristics of anime and its passionate fan base, marketers can forge meaningful connections, fuel engagement, and capitalize on the widespread appeal of this captivating content genre.

Report Coverage

This report’s primary goal is to assist marketers in determining the potential for cultivating cultural relevance through anime. The report delves into three critical aspects of this cultural phenomenon, providing numerous insights. First, it examines the remarkable rise of anime as a mainstream cultural force, with a particular focus on Southeast Asia. Second, it provides an overview of the Anime, Games, Comics, and Novels (AGCN) landscape, highlighting key features and trends. Finally, the report delves into the various roles and opportunities for brands to engage with this ardent community.

Anime in Southeast Asia

The Southeast Asia region, which serves as a hub for anime fans, is one noteworthy aspect covered in the report. Southeast Asia has established itself as a stronghold for this captivating medium, with three of the top five countries in the world ranked by anime popularity. Anime is an important part of the region’s cultural tapestry and has been a part of many consumers’ upbringing. The global surge in anime popularity, on the other hand, has significantly expanded access to content, experiences, and opportunities within the region. As a result, fan communities are thriving, and artists and creators are fusing anime influences with local heritage to create a vibrant and innovative cultural fusion.

Commenting on the report, Michael Patent, Founder & President, of Culture Group, said: “Anime has quietly evolved into a $28 billion industry offering exciting opportunities to brand marketers. The objective of this report is to demystify the anime space and outline areas in which brands can get involved. Our experience of working in the space has shown that harnessing a passion point is a powerful way to build relevance and emotional connections with consumers.”

Drivers for growth

The report delves deeply into the forces driving the growth of anime, providing a thorough analysis. The increasing accessibility of anime titles via Over-The-Top (OTT) platforms is a key factor contributing to this growth. This increased accessibility has resulted in an increase in viewership among existing anime fans, resulting in a demand for more diverse content. As a result, new adaptations, localizations, fan remixes, and other creative offerings have become more widely available. Notably, brands have taken notice of this growing cultural appeal, resulting in official collaborations that bring beloved intellectual properties (IPs) to life in novel ways.

Furthermore, thanks to the increased accessibility of anime content, the genre is attracting a new wave of new fans. As anime continues to collaborate with mainstream brands and intersect with other popular passion points, there has been a shift in perception of the previously perceived niche or “nerd culture” associated with it. This shift has resulted in a lower barrier to entry, which has sparked interest among casual enthusiasts. Anime’s convergence with various brand collaborations and remixes has broadened its appeal, making it more accessible and appealing to a wider audience.

Brand roles and opportunity

To improve their brand equity in the realm of cultural trends such as anime, brands must understand and effectively leverage this space. The report presents a framework with four distinct roles for brands to play: enabler, facilitator, celebrant, and cultivator. Each role provides unique opportunities for brands to engage with anime and its devoted fans.

Brands can benefit from creating content, intellectual property (IP), and products that draw inspiration from anime while also showcasing local culture. This strategy capitalizes on valuable white space in Southeast Asia (SEA), where there is an increasing demand for diverse cultural sources. Consumers are increasingly looking for anime that combines cultural elements with local heritage, presenting brands with an exciting opportunity to bridge the gap between global and regional cultural influences.

The last report titled 2023 CultureCast: Your Pop Culture Marketing Cheat Sheet was launched in January this year.