Tag: South Korea
South Korea – Brochu Walker, the Los Angeles-based quiet luxury womenswear label, has announced its expansion into South Korea alongside the appointment of Cha Joo-young as its first Korean brand ambassador. The announcement marks a key milestone for the brand, which will open its first international...
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South Korea – Google Cloud has expanded its partnership with Weverse, as the global superfan platform rolls out conversational AI systems to cope with swelling fan demand, ticketing traffic, and merchandise inquiries tied to the worldwide rise of K-pop. The deployment centres on Google Cloud’s CX Agent...
U.S.A– LANEIGE has appointed Jung von Matt HANGANG to lead the global rollout of its Bouncy & Firm (B&F) Serum campaign, bringing together instant results and long-term efficacy under a single strategic platform. Under the mandate, Jung von Matt HANGANG is responsible for global communications...
South Korea – Samsung Electronics has announced a global partnership with BTS for the upcoming ‘BTS WORLD TOUR ‘ARIRANG’’, aiming to integrate its Galaxy mobile technology into the live concert experience. The collaboration is intended to explore how mobile devices can be used to enhance audience engagement...
South Korea – Kao Corporation’s skincare brand Bioré is stepping up its global expansion with a debut in South Korea and the launch of a unified international campaign. South Korea is a strategically important market in the global beauty and skincare sector, serving as a hub for trends and consumer standards....
South Korea – Samsung has released a three-minute film for its Galaxy brand that focuses on human connection and imagination, extending the brand philosophy of ‘Life opens up with Galaxy’. The film was created in collaboration with Cheil Korea and director Tom Hooper and premiered during the opening...
South Korea – Global modern tea brand CHAGEE has announced its entry into the Korean market, unveiling a banner installation at its Gangnam flagship store. The company plans to follow with banner displays at Yongsan I’Park Mall and Sinchon, with all three locations set to open in the second quarter of...
South Korea – Tourists and locals in South Korea may finally get fully functional Google Maps after the government conditionally approved the transfer of high-precision map data abroad. The move comes under strict conditions designed to protect national security. The Ministry of Land, Infrastructure...
Hong Kong – HK Express has launched its latest brand campaign, integrating the idea of self-love into its brand philosophy and encouraging people to use travel as a way to reconnect with themselves amid the accelerating pace of city life. The campaign, “Self-Love through Travel”, centres on three creators...
Japan – Publicis Groupe Asia-Pacific has established a new Japan–South Korea (JSK) sub-region, consolidating its Japan and South Korea operations under a unified leadership and operating model to strengthen cross-market integration and client delivery. Under the new structure, Gareth Mulryan, CEO of...
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