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Tag: South Korea

naver fc channel
FC Barcelona launches official channel on South Korea’s NAVER TV
Posted on August 20, 2024
by Aliza Carmona
FC Barcelona has officially launched its channel on NAVER TV in South Korea, offering NAVER users exclusive access to the club's official content, marking a significant step in expanding its digital presence in the region.
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Jollibee Foods Corporation acquires majority stake at South Korean coffee chain Compose Coffee
Jollibee Foods Corporation acquires majority stake at South Korean coffee chain Compose Coffee
Posted on July 3, 2024
by Teddy Cambosa
Moreover, the total consideration for the acquisition is approximately US$340m (~KRW470b). JFC closed this deal at a more favourable transaction multiple compared to average EV/EBITDA multiple in the coffee industry. Completion of this transaction is subject to closing and financing conditions, final...
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McDonald’s Korea sparks conversation on caregiver needs in new campaign with Leo Burnett Korea
Posted on April 29, 2024
by Aliza Carmona
McDonald’s Korea has partnered with global advertising agency Leo Burnett Korea to create its latest campaign that shines light on the living conditions mothers and other caregivers undergo when their child is hospitalised.
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Heineken turns laundromats into 24-hour sports bars in latest campaign for football fans
Heineken turns laundromats into 24-hour sports bars in latest campaign for football fans
Posted on April 15, 2024
by Teddy Cambosa
To achieve this, Heineken teamed up with LePub APAC and established a partnership with WashEnjoy, one of South Korea’s laundromat franchises, setting up a place for the real hardcore fans to get together and enjoy the games.
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Jongheon Sim appointed as new chief communications officer for Korean Air 
Posted on February 23, 2024
by MARKETECH APAC
Korean Air has appointed Jongheon Sim (Jong) as its new chief communications officer. Jong, a communicator and aviation industry veteran, will be handling the airline's communication strategies and public relations.
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Korean egg sandwich chain EGGDROP announces Philippines expansion
Posted on December 27, 2023
by Teddy Cambosa
Golden Hind's plan for worldwide expansion includes the important component of introducing EGGDROP to the Philippine market. Their goal is to provide Filipino customers with a novel culinary experience that combines delicious and health-conscious options.
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Twitch to shut down South Korean operations next year, citing rising operational costs
Twitch to shut down South Korean operations next year, citing rising operational costs
Posted on December 7, 2023
by Teddy Cambosa
In a blog post by Twitch CEO Dan Clancy, he stated that they have put a lot of effort into finding ways to continue operating in the country by reducing costs. It is worth noting that the platform tried experimenting with peer-to-peer (P2P) livestreaming, as well as reducing the maximum video quality...
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Shinsegae Duty Free’s new Christmas campaign opens holiday season with 3D wonderland
Posted on December 1, 2023
by Aliza Carmona
Shinsegae Duty Free Shop has transformed its exterior walls into a Christmas wonderland in the newest 'Check into Shinsegae Duty Free: Magical Holiday’ campaign in South Korea.
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Chanel and Shinsegae Duty Free collaborate to launch holiday themed megapodium
Posted on November 20, 2023
by Teddy Cambosa
With the intention of captivating tourists throughout the holiday season, CHANEL WONDERLAND was designed as a giant platform. At seven metres high and over one hundred and thirty square metres in size, this platform is massive and ready to improve the duty-free experience. The creation's central theme,...
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TUMI launches pop-up experience in South Korea, collaborates with football player Son Heung-min
Posted on July 6, 2023
by Teddy Cambosa
Said experience is open from July 3 to 15, and features an exhibition of current installations and artwork that creates an environment that highlights the qualities of each new item.
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