Tag: South Korea
South Korea – Jollibee Foods Corporation (JFC) has taken a major step in expanding its Korean portfolio by signing definitive agreements for its 70%-owned subsidiary, Jolli-K Co., Ltd., to fully acquire South Korea’s All Day Fresh Co., Ltd., operator of the popular Shabu All Day hot pot chain. Founded...
South Korea – Lezhin Entertainment, the South Korean digital content company behind the webtoon and comics platform Lezhin Comics, has officially launched ‘Lezhin Snack’, a new global short-form drama platform. The launch marks a step in the company’s broader effort to extend its intellectual property...
South Korea – The 22-year partnership between CNN International Commercial (CNNIC) and Hyundai Motor Company has expanded further with the launch of K-Everything, a CNN Originals series. K-Everything is a four-episode travel series hosted by actor Daniel Dae Kim that explores how South Korea has become...
South Korea – The Jeju Institute of Korean Medicine and Cheil have co-developed a safety system rooted in the traditional community culture of Jeju’s “haenyeo”, the women free-divers of South Korea’s Jeju province. Recognised as one of the world’s only female-led fishing cultures, the haenyeo were inscribed...
Seoul, South Korea — K-snapp has officially launched as Korea’s first AI-powered multilingual K-culture platform, designed to deliver real-time entertainment and cultural news to global audiences without language barriers. The entertainment platform service is operated by Hecto Media, a subsidiary...
South Korea – To tackle the rising threat of phone scams, the Korean National Police Agency and Cheil have launched a campaign inviting the public to submit scammers’ voice samples, which will be analysed to track and catch criminals. Titled “VOICE WANTED”, the campaign seeks to curb the surge in phone...
South Korea – Heineken has rolled out its latest global campaign, “Rooftop Revival”, transforming overlooked urban spaces into hubs for social connection, challenging productivity-first city living and offering people new spaces to gather. Developed by LePub Milan and Singapore, the campaign addresses...
Seoul, South Korea – LG Electronics’ AI-powered ‘Radio Optimism’ campaign has gained online digital traction with 30 million social engagements and 2.4 billion views worldwide through amassing 700,000 AI-generated songs. Messages of love dominated the songs, followed by gratitude and encouragement,...
United States – Chipotle Mexican Grill has signed a joint venture with South Korea’s SPC Group to open restaurants in Asia for the first time, with the first sites set to open in South Korea and Singapore in 2026. Scott Boatwright, chief executive officer of Chipotle, said the company sees Asia as a...
South Korea – WWF-Korea (World Wide Fund for Nature) has partnered with creative agency Cheil to launch a striking out-of-home campaign that highlights the devastating impact of plastic pollution on wildlife through fashion-style visuals. Titled ‘Animal Trash Fashion’, the campaign features...
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