Singapore – SOOP, a new live-streaming platform, officially launched its global beta on June 5, 2024, for web and mobile app experiences.
Following the launch, the platform has quickly attracted streamers broadcasting a wide variety of content, ranging from popular esports and multiplayer titles and ‘Let’s Play’ single player gaming sessions, to virtual avatar and ‘IRL’ streamers.
With its launch, SOOP has developed strategic partnerships with game publishers, tournament organisers, and leading entertainment providers to host unique and exclusive content.
In terms of partnerships, SOOP has partnered with Riot Games to broadcast esports tournaments in games such as VALORANT and League of Legends, as well as partnerships with broadcasters or RTS and FGC tournaments in games like StarCraft and Tekken.
Beyond esports, users are provided with a world of sports and entertainment content to explore with access to broadcasts of Korean Baseball Organization (KBO) League and Union Mondiale de Billard (UMB) matches, while viewers seeking reality entertainment can enjoy live streams of sensations like K-pop contest, U2U: Up To You, hilarious physical challenges like Special Fox, and other original content series.
Furthermore, SOOP is currently running a three-month-long promotion that allows users to monetise their channels by streaming for just one hour until the end August 2024, lowering the barrier of entry for aspiring streamers, while encouraging exploration of the numerous content avenues that are available to users to kickstart their content creation journey.
The platform categorises streamers into three tiers namely ‘Rookie’, ‘Affiliate’ and ‘Partner’ with varying requirements and benefits. During the promotional period, users are eligible to become Affiliate streamers after achieving just one hour of cumulative streaming, enabling monetisation and access to the SOOP Revenue Program. This allows content creators of any size to seize the moment and start earning from live streaming on SOOP.
Users in the SOOP Revenue Program will initially benefit from two monetisation methods such as gems that users can give to streamers and subscriptions that grant users special access to a streamer’s exclusive features and content, providing an avenue to support their favourite streamers on an individual or recurring basis while enjoying personalised perks.
In addition to gems and subscriptions, advertising revenue share solutions are in development for future release to further grow streamers’ monetisation opportunities, alongside in-game drops and game account integration to enhance interactivity for viewers.
Tag: SOOP
South Korea – SOOP, a new live streaming platform, will launch its global beta on June 5, 2024, featuring intuitive features and exclusive original content through partnerships with top esports personalities like Faker and other gaming streamers and game publishers.
Building on nearly two decades of expertise from the team behind Korea’s top live streaming platform, AfreecaTV, SOOP offers advanced features and technology for an enriched and seamless live streaming experience.
Tailor-made for esports and gaming fans, the new platform has secured strategic partnerships with esports and gaming’s most notable figures, such as League of Legends 2023 World Champion, T1, including Lee “Faker” Sang-hyeok; world-class VALORANT team, DRX, including Byung-chul “BuZz” Yu; three-time EVO Tekken champion, Bae “Knee” Jae-Min, of DRX; former Overwatch champion, Kim “EscA” In-jae; and gaming streamer, ACAU AKA “Crocodile”.
These illustrious esports and gaming personalities will create live streams and original content for global viewing on SOOP, as well as on AfreecaTV for Korean fans.
SOOP will also partner with renowned Thai streamers like EDWIN, SuperBusS and FifaTargrean, who will live stream and upload original content exclusively on SOOP.
In addition to teaming up with esports athletes and gaming streamers, SOOP has collaborated with game publishers, tournament organisers, and industry leaders to enhance esports viewing experiences. Notably, SOOP has partnered with Riot Games to exclusively produce and operate VALORANT Challengers Thailand 2024, and secured the publishing and broadcasting rights for the VALORANT Champions Tour in Thailand.
A wide range of SOOP original content will also be available for users to enjoy at launch, including broadcasts of the AfreecaTV VALORANT League (AVL), Global StarCraft II League (GSL), AfreecaTV StarCraft League (ASL), AfreecaTV Tekken League (ATL), and Union Mondiale de Billard (UMB), as well as variety entertainment spanning casual gaming, music, and talk shows, exclusively on SOOP.
SOOP users will be able to host multiple channels under one account, empowering streamers to diversify their content for different audiences and interests, eliminating the need to grow new channels and audiences from scratch.
The platform will feature integrated virtual avatar creation from leading 3D developer MASCOZ, enabling streamers to become “Virtual Streamers” instantly and seamlessly, without the costly setup of avatar creation and motion capture. Additionally, a real-time live stream translation feature will launch by the end of June 2024, allowing streamers to expand their international communities.
Daniel Choi, general manager of global business at SOOP, said, “SOOP represents more than just a streaming platform; it embodies a cultural movement towards unrestricted expression and community empowerment. We are thrilled to introduce SOOP to the world and are committed to leveraging our wealth of experience to enrich the global streaming landscape.”
SOOP will be available starting June 5, 2024 (June 4, 2024, for North American users), in English, Thai, and Chinese on its web platform for PC users, and via Android and Apple apps for mobile users.